Transcript
Page 1: Building Your Professional Online Presence

Building Your Professional Online

PresenceHow will YOU make

your mark?

Sue Beckingham | @suebecks

Sheffield Hallam University

#GradWithMore

Page 2: Building Your Professional Online Presence
Page 3: Building Your Professional Online Presence

Aims are to:

• Introduce the concept of a professional digital footprint

• The professional use of social networking channels

• Developing your own professional online presence

Page 4: Building Your Professional Online Presence

How can social media help you to develop your professional online

presence?

Page 6: Building Your Professional Online Presence

The world is getting smaller

as more social communication tools connect us

Page 7: Building Your Professional Online Presence

AND to continue this dialogue face to face

CREATORS

CURATORS

CRITICS

CONVERSATIONALISTS

COLLABORATORS

COMMUNICATORS

Social Media EMPOWERS individuals to become digital:

Page 8: Building Your Professional Online Presence

VISITORS

RESIDENTS

PERSONAL (social)

PROFESSIONAL

Adapted by Sue Beckingham from Digital Visitors and Residents Mapping Process - Dave White, University of Oxford 2013

Page 9: Building Your Professional Online Presence

Where you 'visit' or 'reside' onlineAn exemplar of what this might look like completed.

VISITORS

RESIDENTS

PERSONAL

PROFESSIONAL

EMAIL

EMAILT

WIT

TE

R

BLOG A

BLOG B

FACEBOOK GROUP

FACEBOOK

LINKEDIN

GOOGLE+

SE

AR

CH

ING

PINTEREST

Page 10: Building Your Professional Online Presence

How are others using the Internet?

Graham and De Sabbata, Oxford Internet Institute 2013

Page 11: Building Your Professional Online Presence

What happens online in 60 seconds?

Page 12: Building Your Professional Online Presence

http://www.alexa.com/topsites/global

will find the digital footprint you leave

behind!

Be mindful of how people search for information

Page 13: Building Your Professional Online Presence

Social media ranks highly

Page 14: Building Your Professional Online Presence

First impressions count

Page 15: Building Your Professional Online Presence

People searches every day

2013

Page 16: Building Your Professional Online Presence

Social sites are also used as search engines…

Page 17: Building Your Professional Online Presence
Page 18: Building Your Professional Online Presence
Page 19: Building Your Professional Online Presence

Avoid being mistaken for someone else with your name. Beware of your Digital Doppelgänger!

PoliticianMusician

FilmmakerBreweryExplorer

but it could be worse...

Page 20: Building Your Professional Online Presence

Your DIGITAL FOOTPRINT

YOUR responsibility

Page 21: Building Your Professional Online Presence

5.7 billion professionally oriented

searches were carried out in 2012 on LinkedIn

11 thousand within 60 seconds

Page 22: Building Your Professional Online Presence

Sorry… There’s no magic ticket

How to take this to a professional level?

Page 23: Building Your Professional Online Presence

You need to make time and be...

Page 24: Building Your Professional Online Presence

What I am known for (outer)

What I stand for (inner)

Build a professional identity

Page 25: Building Your Professional Online Presence

1. Follow selectively

2. Browse Engage Share Amplify

3. Consider your online ‘voice’

4. Build your online reputation and digital presence

Tips

Page 26: Building Your Professional Online Presence

Wanted:Graduates

Find out how potential employers in your discipline are now using social networks such as Twitter and LinkedIn to search for Graduates and promote job and internship opportunities

Be proactive

Page 27: Building Your Professional Online Presence

http://www.highfliers.co.uk/download/GMReport13.pdf

Annual review of graduate vacancies and starting salaries at Britain's leading

employers

Page 28: Building Your Professional Online Presence

Where Employers promoted Graduate Recruitment 2012-2013

71% more emphasis on the use of social media than in previous years (High Fliers 2013)

Page 29: Building Your Professional Online Presence

JOB SEARCH

Internet

Events

Newspaper

Recruitment Agency

Social Networking

Career Fairs

Networking

CV Distribution

Making connections

Page 30: Building Your Professional Online Presence

Connected

Author

Connected Publisher

Connected Conversationalist

Strategic Disconnector

A curious, lifelong pursuer of ingenious

solutions

Being connected isn’t just for socialising; it’s a life skill.

(Davis 2013)

Essential know-how for the well-connected Student

Page 31: Building Your Professional Online Presence

Visualisation of LinkedIn Connections

Page 32: Building Your Professional Online Presence

It’s not what you know, it’s no longer simply who you know,

its all about WHO knows

Page 33: Building Your Professional Online Presence

Follow Companies

Page 34: Building Your Professional Online Presence

http://www.linkedin.com/studentjobs

Page 35: Building Your Professional Online Presence

The LinkedIn button on Company job web pages

Page 36: Building Your Professional Online Presence

Be aware there's more to Twitterthan cute cats, celebrities and what we

had for breakfast...

Page 38: Building Your Professional Online Presence

http://socialmedia4us.wordpress.com/

Consider writing your own Blog

Page 39: Building Your Professional Online Presence

Use a personal Blog and start your own 'Idea Dump' e-notebook for ideas and information as you come up with them.

Tag them by topic for easy searching later.

Personal (private) blogging

Page 40: Building Your Professional Online Presence

Standing out from the Crowd

Page 43: Building Your Professional Online Presence

Matthew Epstein

Page 48: Building Your Professional Online Presence

Social media resources for students

We've put together some guides for using social media while you're a student at Sheffield Hallam. You can find them at: http://go.shu.ac.uk/socialmedia, or by going to the Learning Essentials tab in shuspace, and looking in the Resources for Learning section.

Page 49: Building Your Professional Online Presence

Social media resources for students

http://go.shu.ac.uk/socialmedia

Page 50: Building Your Professional Online Presence

"Unless you try to do something beyond what you have already mastered, you will never grow."

Ralph Waldo Emerson

Page 51: Building Your Professional Online Presence
Page 52: Building Your Professional Online Presence

Building Your Professional Online PresenceHow will YOU make your mark?

The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore timely to consider how social media can be used to develop a professional online presence and help you stand out from the crowd.

Sue Beckingham | @suebecks


Top Related