Download - Building the right thing
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Tadas LabudisProduct Manager @Labudis
Building the right thing
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My product journey
• 2008 - started studies in Scotland
• 2009 - launched an online drum shop
• 2011 - created a student social network
• 2012 - pivoted into event recommendations
• 2014 - doing product stuff at Kotikan
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Kotikan
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Customer Problem Solution
Basis of a business idea
???
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Customer Problem Solution
Startups start with…
?
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Customer Problem Solution
Startups often do this
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Customer Problem Solution
Startups often do this
wtf?
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Customer Problem Solution
But should do thisgimme da cookie!
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Build
MeasureLearn
ideas product
data
vision
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Build
MeasureLearn
ideas product
data
assumptions
speed!
vision
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The goal
• Maximise value
• Minimise waste
… or creating more value for customers with fewer resources
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Customer Development
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Customers are experts in their own problems
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Do you enjoy doing customer interviews?
(raise your hand if you do)
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Interviews are hard
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Get intros
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Offer incentives
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Keep it informal
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Avoid “pitch mode”
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Ask about specifics
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Deflect compliments
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Signs you did well
• Permission to contact again
• Clear next meeting
• Introduction to decision-maker
• Commitment to run a trial
• Pre-purchase
• NOT compliments
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What if they hate your idea? :(
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Build
MeasureLearn
ideas product
data
vision
![Page 26: Building the right thing](https://reader033.vdocuments.us/reader033/viewer/2022042615/55a92a0c1a28abca768b48be/html5/thumbnails/26.jpg)
Books
• The Lean Startup (book)
• The Four Steps to the Epiphany (book)
• The Mom Test (book)
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Thanks!
Hit me up on Twitter @Labudis
deliver the cookies!