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Enhancing Rotary’s Brand and Public Image
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Today’s Panel
Moderator: Pauline LeungPublic Image Coordinator, General CoordinatorRotary Club of Taipei Pei-An, Taiwan
Panelist: Jennifer JonesPublic Image Coordinator, North America CoordinatorRotary Club of Windsor Roseland, Ontario, Canada
Panelist: Jane LawickiManager, Public and External Relations DepartmentRotary International, Evanston, USA
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Overview of Session
• The Rotary brand
• Working with the media
• Rotary’s Humanity in Motion and This Close campaigns
• Additional PR resources
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1.2 million members in 34,000 clubs around the
world
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All About Reputation
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Perception: What people believe is
true whether you like it or not
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Building Credibility
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Where are we headed?
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Know your audience
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Working with the Media
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Why tell the Rotary story?
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Elements of a News Story
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Be Proactive
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Ways to tell our story
New Media• Blogs• Social Media: Facebook,
Twitter, LinkedIn• Images: Flickr• Video: YouTube, Vimeo
Traditional• Print: New
Releases, Op-Eds• Television: Public
Access, Cable, Network
• Radio• Outdoor: Billboard
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Partner with media
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Social Media happened
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Resources to help you tell the Rotary Story
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2010-11 PR Grants
Grants
In millions (US$)
$2.2M $1.2M $8.7M
District Contribution In Kind Donations Public Relations Value
$12.1M
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• Up to US$15,000 per district
• Districts contribute one-third match
• $1,000 unmatched bonus for multi-district grants
• Applications available at rotary.org/prgrants
2011-12 PR Grants
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Creative Resources
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Humanity in Motion
Download at rotary.org/humanityinmotion
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Sample Print Ads
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‘This Close’ Global PSA Campaign
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rotary.org/mediacenter
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rotary.org/newsletters
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shop.rotary.org
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rotary.org/socialnetworking
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facebook.com/rotary
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twitter.com/rotary
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youtube.com/rotaryinternational
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Flickr
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Human Resources
• Rotary’s 1.2 million members to help tell the Rotary story
• Rotary Public Image Coordinators
• RI Representatives to the UN and key international organizations
• RI Public Relations staff: [email protected]
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Discussion