Building, Leading and Protecting Building, Leading and Protecting Your Real Estate BusinessYour Real Estate Business
By Loral Langemeier
Is Real Estate…Is Real Estate…
An INVESTMENT
OR
A BUSINESS?
There are 7 Steps to Building There are 7 Steps to Building Your BusinessYour Business
VisionStrategy
Revenue ModelingProtectionMarketing
SalesLeadership
Buying Real Estate Property
It All Begins With The End In Mind
If Your Long-Term Strategy is If Your Long-Term Strategy is Financial IndependenceFinancial Independence
There are 3 main choices of Exit Strategy…There are 3 main choices of Exit Strategy…
1. Sell quickly for cash — Wholesaling/Retailing to Cash Out
2. Hold and rent — Property Management
3. Owner finance — Wraps, L/O, Notes
Your Strategy InfluencesYour Strategy Influences
• Your Entity Structure
• Your Real Estate Markets
• Your Agreements and Contracts
• Your Wealth Team
• Your Revenue Model
Get R.E.A.L., Inc.Get R.E.A.L., Inc.Our Vision Is:Our Vision Is:
“To provide housing
to people who have
no other mechanism
to acquire the
“American Dream”
of a home…
Get R.E.A.L., Inc.Get R.E.A.L., Inc.
to provide our investors sustainable growth
through a fixed product, preferred return,
real estate investment vehicle.”
……ANDAND
Our Philosophy Is:Our Philosophy Is:
Win/Win/Win
Get REALGet REAL
VISIONVISION
Investor
Property Acquisition
Buyer System
Strategy #1Strategy #1
Acquisition SystemAcquisition System• Identifying Markets
• Identifying Neighborhoods
• Buying Criteria
• Buying Right
• Building Your Wealth Team to Support Your Strategy
Methods for AcquisitionMethods for Acquisition
MLS
HUD
VA
FSBO
Foreclosures
Identifying Get REAL CriteriaIdentifying Get REAL Criteria
1. 60¢-80¢ on the dollar
2. Minimum $300 spreads
3. Average of $2,000 down payments
Buy Right!Buy Right!
Typical Get REAL PurchaseTypical Get REAL Purchase
Purchase Price $70,000
Appraised Value $100,000
Sales Price $110,000
Down Payment $2,200
Lease Payment $1,200
Acquisition Wealth TeamAcquisition Wealth Team
• Your Investor• Real Estate Agent(s)• Appraiser• Inspector
• Lender• Attorney• Title Company• Insurance Broker
Creative AcquisitionsCreative Acquisitions
Make Money
Out Of Thin Air!
Acquiring Cashflow PropertiesAcquiring Cashflow Properties
1. Find a Person With a Problem
2. Solve Their Problem!
Strategy #2Strategy #2
Buyer SystemBuyer System1. Assemble Buyer/Remarket Team
2. Marketing!
3. Marketing!
4. Marketing!
Who is the Who is the Buyer/Resale Team?Buyer/Resale Team?
1. Team re-marketer (performance-based compensation)
2. Mortgage Brokers
3. Realtors
4. Tenants (referrals)
Re-Marketing the PropertyRe-Marketing the Property
• Newspaper• Flyers• Radio• Signage• Word of Mouth• Mortgage Brokers
• Realtors• Check Cashing Stores• Divorce and
Bankruptcy Attorneys• Credit Repair Class
Strategy #3Strategy #3
Investor SystemInvestor System• Marketing/Educational Packet• Joint Venture (JV) Agreements• Fixed Return Strategy• 50/50 Strategy • Entity Structuring• Investor Communications/Reporting
Investor AgreementsInvestor Agreements
1. Entity Structure (LLC or LP)
2. Exit Strategies– Long Term Investment– Short Term Liquidation
3. Operating Agreements– 13% JV Agreements– 50/50 JV Agreements
Typical Investor DealTypical Investor Deal
• 18k Minimum Investment• Investor Holds Note on Property (90/10 Loan)• Investor & Get REAL Hold Title 50/50 in an LLC• Depreciation is Shared 50/50• Exit Strategy: When Option is Exercised, Investor
Gets the 18k Back and Profits are Shared 50/50
There is Money Lying in There is Money Lying in the Streets Everywhere! the Streets Everywhere!
Go Pick it Up…And Go Pick it Up…And INVEST IT!INVEST IT!
Loral’s Learning’s…Loral’s Learning’s…1. Invest in Yourself
2. Get a Mentor(s)
3. Build Your Wealth Team4. Conditioning Program – Home Study Course
5. Be in Action…In the streets!
6. Repetition, Repetition, Repetition…
7. Live with Vision, Focus and COMMITMENT.
?The Top 3 Things I Learned:The Top 3 Things I Learned:
The The ONEONE action I will do as a result action I will do as a result of these learnings is:of these learnings is:
By When?By When?
How will someone know?How will someone know?
Special #1Special #13 Products:3 Products:
1. Building Your Wealth Cycles1. Building Your Wealth Cycles2. Building, Leading, 2. Building, Leading,
Protecting Your Business Protecting Your Business3. Expression of Your Power3. Expression of Your Power4. 5 FREE WEALTH REPORTS4. 5 FREE WEALTH REPORTSTotal Value Total Value $1092$1092
Today Special:Today Special:$399$399
Special #2Special #2Your Mind, Your Marketing &Your Mind, Your Marketing &Your Money! NOV 5-7, 04Your Money! NOV 5-7, 04
Jay Levinson – Guerrilla MarketingJay Levinson – Guerrilla MarketingBob Proctor – The POWER of your MindBob Proctor – The POWER of your MindSandy Botkin – IRS/ Tax SpecialistSandy Botkin – IRS/ Tax SpecialistLoral Langemeier – Guerrilla WealthLoral Langemeier – Guerrilla Wealth…AND, MORE….…AND, MORE….Retail PriceRetail Price $1495$1495
Today Special:Today Special:$1195$1195
Contact InfoContact Info
www.LiveOutLoud.comwww.LiveOutLoud.comwww.WealthDiva.comwww.WealthDiva.com
1135 Terminal Way, Suite 2091135 Terminal Way, Suite 209
Reno, NV 89502Reno, NV 89502
[email protected]@liveoutloud.com