Download - Building Great Products by Devy Pranowo
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M I N D S E T
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EmpathyUnderstanding
UrgencyFocus
MINDSET
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EMPATHY
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“ Opportunity lies in the place where complaints are. ”
Jack Ma
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UNDERSTANDING
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URGENCY
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FOCUS
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P R O D U C T L I F E C Y C L E
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PRODUCT LIFECYCLE
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LOOK FOR IDEAS EVERYWHERE
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BUILD
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MINIMUM VIABLE PRODUCT
Bare minimum feature
Simple, but complete
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MEASURE
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LEARN
V1 V2 V3
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V2
V3
V1
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ITERATE
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M E T H O D S
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Metrics
KaizenProduct Communication
METHODS
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METRICS
Quality QuantityvsIndependent
from marketing (Rate %)
Dependent on marketing
(Total +/-)
Source: Datadog, Internal Tools, Google Analytics
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KAIZENMeaning: Continuous Improvement
BIG results come from many small changes
accumulated over time
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PRODUCT COMMUNICATION" User know what’s going on at our page.
" Just enough information to guide user go to next step with ease.
" Your page should speak. Don’t rely on help, blog or
banner.
" Typical e-commerce sales funnel: Discovery Product Detail Checkout Payment
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“ Perfection is achieved not when there is nothing left to add, but when there is
nothing left to take away. ”
Antoine de Saint-Exupery
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T H A N K Y O U