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Building a bundled app for mass Indian users
Techsparks Bangalore September 2016
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Hi, I’m Ankur. Founder and CEO, Helpchat.
Drug: history and tech books. Belief: Work hard and persevere.
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Helpchat is India’s biggest All in One app.
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And it’s growing fast. Like weed.
Daily Transactions
0
12,500
25,000
37,500
50,000
31-Dec-15 29-Feb-16 30-Apr-16 30-Jun-16 31-Aug-16
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Let’s start.
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Two parts: - Indian mass user - Bundling
And how the two come together.
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Who is this mass Indian user?
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Not you and me. Not on Twitter or Insta. Not the first 5-10M.
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Next 100M 85% male. Only WhatsApp or FB.
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Phone - 4K-12K. Salary - 15K-50K Not “Bharat”. Split in I, II, III cities
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Early adopters exist. Just different.
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Why? Otherwise no scale and impactful internet businesses.
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How are we trying to build for the mass Indian user?
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1 - Internalise the importance. And accept the challenge.
Arrogance comes in the way of a billion dollars.
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2 - Talk to them. They’ll teach you.
Security guards, small business owners, BPO employees, sales guys.
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3 - Think Maslow’s hierarchy of mobile needs.
Battery, balance, storage and data usage.
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4 - Be Indian.
Dig into your childhood. Figure out solutions from scratch.
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Now let’s talk about bundling.
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Here’s how we look at the world:
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2000s: Portals
Yahoo, Craigslist, Justdial, Yellowpages
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2010s: Apps Just too many. Real app fatigue.
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2015 onwards: Bundling++
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Pan Asian phenomenon.Baidu Go JekMeituan Helpchat
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Challenges of bundling
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1. UI and UX
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2. Find a noun
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3. Early cross category usage.
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Conclusion?
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Bundling and Indian mass users are two massive opportunities.
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Find overlaps or tap at least one of the two trends.
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Thank you.