Presents...
Carrot Mastermind
As Soon As You Have Questions Write Them Down...
In This Call... • What’s NEW at InvestorCarrot?
• Quick Advice For NEW Members
• This Weeks Quick Carrot Lesson
• LIVE Q&A - Hit me with your questions!
• Help resources (help.oncarrot.com, live chat, email)
About MeTrevor Mauch
Founder of InvestorCarrotInvestor and Entrepreneur
www.linkedin.com/in/trevormauch
Fancy Stats:Generated over 85,000 real estate leads online
Passive real estate investor since 2004.
Passionate about entrepreneurs & created an 8,000sq ft “entrepreneur co workspace” in Roseburg
Love traveling, mountain biking, and hanging out with my beautiful wife and kids
Local SEO Starts With Claiming Your Listings
So, What Are “Local Citations”?The Moz.org Definition
“Citations are defined as mentions of your business name and address on other webpages—even if there is no link to your website. An example of a citation might be an online yellow pages directory where your business is listed, but not linked to. Citations can also be found on local chamber of commerce pages, or on a local business association page that includes your business information, even if they are not linking at all to your website.
Citations are a key component of the ranking algorithms in Google and Bing. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.
Citations from well-established and well-indexed portals (i.e., Superpages.com) help increase the degree of certainty the search engines have about your business's contact information and categorization. To paraphrase former Arizona Cardinals' coach Dennis Green, citations help search engines confirm that businesses "are who we thought they were!"
Top Local U.S. Based Citation Sites
Claim As Many Of These As You Can!
• Yellowpages.com• Yelp• SuperPages• CitySearch• Yahoo Local• Facebook• DexKnows• Manta• Foursquare• LinkedIn• Kudzu
• BBB.org• YouTube• City-Data• Yellowbook.com• Angieslist• MerchantCircle• ServiceMagic• Bing Places• Chamber of Commerce• HotFrog• InsiderPages
Bonus: Great Sites For Regional Directories That Help With SEO
Regional And Local Directories Help w/ SEO Big Time
botw.org/top/Regional/United_States/
http://dir.yahoo.com/regional/u_s__states/
How Fast Can I Expect Results?Google performs major Places updates on a 6 to 10 week schedule.
We recommend setting expectations to 2 months, but it could be quicker depending on when the last update was. Some citation sources might get picked up and counted towards your listing right away though, so you could start seeing ranking increases within weeks.
We just recommend expecting at least a couple months to see the impact. And don’t expect the impact to be dramatic (although it could be)
Should You “Trickle” Out Your Citations?
Nope. You can do them all at once if you want. We haven’t seen any indication that speed of citation claiming will harm your SEO like backlink building can if you do it wrong.
Optimizing Your Listings A BitGetting Better Results
Tip: Clean Up Any Duplicates
If you find any duplicate listings of your business on the websites, try to eliminate the duplicate entries.
Duplicate entries can harm your “data” with Google.
Resources To Make This Easier:
1) Carrot can do it for you (paid service. Inquire w/ us at [email protected])
2) Yext.com (about $499/yr, but you manage it yourself)
Live Your Life.On your own terms.
www.onCarrot.com/account
START Leveraging Your Carrot System TODAYYou’ve got a powerful Inbound Marketing system at your fingertips... start leveraging it this week!