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Building and Maintaining a Real Community Referral Resource Database
NAQC Annual Meeting
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Session Presenters & Contributors
Doug Smith, ACS Quitline Account Manager Joanne Pike, ACS Quitline Director Linda Eakers, Oklahoma State Department
of Health, Cessation Systems Coordinator Judy Ochs, Pennsylvania Department of
Health, Director, Division of Tobacco Prevention and Control
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Session Objectives
Identify multiple methods/approaches used to build and maintain community-based referral databases for quitline callers
Understand challenges to operating a useful database
Challenges for states with limited referral resources
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Session Objectives
Describe how information in the referral database may most effectively be shared with callers
Keeping referrals up to date and relevant to the caller
Creating synergy between referrals & Quitline
Discussion/Problem-solving
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Unique Perspectives
American Cancer Society – National referral database maintained at national and local level
Oklahoma – Limited resources at community level
Pennsylvania – Multiple community partners, attempting to create synergy between referrals and Quitline
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American Cancer Society
Tobacco cessation is a priority within ACS goals
Providing access to local cessation programs viewed as mission activity across the organization
Resources provided through National Cancer Information Center and www.cancer.org
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Referral Support
Quitline maintains staff member to add new referrals that are identified by states or through Quitline contracts– Direct Contact with Community Referral, State
Department of Health, State Community Coalitions.
– Evaluation of Community Referral Outcomes at 3-, 6-, and 12-months
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Referral Support
National Cancer Information Center– Provision of Community Referrals– Feedback from Callers– Issue Service Request or Inquiry to ACS/Division
Staff– Send Inquiry to ACS Quitline for Research
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Referral Support
Local and Division offices charged with:– Referral acquisition– Referral validation– Referral maintenance
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Referral Support
Identifying Unmet Needs– Quitline Evaluation– Online Constituent Feedback: “X County Did Not
Have a Tobacco Cessation Program.”
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Referral Support
National Cancer
Information Center
Community Referral Resource
ACS Quitline
ACSLocal &
Division Staff
StateDepartment
of Health and/orCommunity Coalitions
Callers/www.cancer.org
Users
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Accessing the Community Resources
Lotus Notes View:
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Accessing the Community Resources (continued)
Individual Resource Entry in Lotus Notes:
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Accessing the Community Resources (continued)
Program Information section includes program description, comments, target audience, schedule, fees, etc.
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Accessing the Community Resources (continued)
Website View (www.cancer.org/quittobacco):
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Accessing the Community Resources (continued)
Search by City or Zip Code
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Accessing the Community Resources (continued)
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Accessing the Community Resources (continued)
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Allowing for Feedback from Constituents
Reporting the Lack of Availability of Community Resources.
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Referral Support
National Cancer
Information Center
Community Referral Resource
ACS Quitline
ACSLocal &
Division Staff
StateDepartment
of Health and/orCommunity Coalitions
Callers/Online Users
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Multiple uses for CRD referrals
Cessation Services, Insurance Information, Crisis and Counseling Services, Financial Resources
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Building and Maintaining a Real Community Referral Resource Database
In Search of:Evidence-based Community Cessation Resources
Linda Eakers, Oklahoma State Department of Health
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Dilemma
Oklahoma has limited resources available at the community level for tobacco use cessation
Difficult to evaluate the number of existing programs at the community level
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Objective
To only use community-based cessation resources utilizing best practice guidelines for inclusion in database
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Core Requirements Provide evidence-based interventions for
tobacco use cessation Provide cognitive motivation as well as
practical counseling Intervention should be interactive Intervention should be culturally and
linguistically appropriate Consist of multiple interventions with multi-
disciplinary involvement as applicable
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Process
Potential resource is identified at community level and is referred to Helpline vendor
Helpline vendor surveys community resource
Resource is evaluated for appropriateness as an evidence-based tobacco cessation service
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Understanding Challenges
Where are they now? Difficult to track availability of
programs Cost prohibitive?
Are services affordable?
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Collaboration
Partners are encouraged to identify and report evidence-based cessation resources available within their communities TSET grantees State and local agencies Hospitals Vocational programs
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Creating Synergy Between State Sponsored Quitlines and Community Resources
Judy OchsDirector, Division of Tobacco Prevention and ControlPennsylvania Department of Health
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PA Free Quitline
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PA Free Quitline
Statewide Initiatives
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PA Free Quitline
Statewide Initiatives
Department ofPublic Welfare
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PA Free Quitline
Statewide Initiatives
Department ofPublic Welfare
Community-BasedPrimary
Contractors
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PA Free Quitline
Statewide Initiatives
Department ofPublic Welfare
Community-BasedPrimary
Contractors
ACSPennsylvania
Division
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PA Free Quitline
Statewide Initiatives
Department ofPublic Welfare
Community-BasedPrimary
Contractors
ACSPennsylvania
Division
SpecialInitiatives
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Questions & Discussion