© 2014 IBM Corporation
Building an open, dynamic cloud: The IT and business renaissance
Daniel Krook Senior Certified IT Specialist IBM Open Technologies & Cloud Performance Team [email protected] @danielkrook
© 2014 IBM Corporation
Agenda
• Software is a growth engine for business – The convergence of cloud, analytics, mobile and social (CAMS) – The business value of open, dynamic clouds
• Building a hybrid engine from open, dynamic parts – Software defined environments (IaaS) – Cloud operating environment (PaaS) – The API economy (SaaS) – IBM DevOps Services
• Hitting the road – Map a course with an open, dynamic cloud – The IBM Cloud marketplace
2 Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
Agenda
• Software is a growth engine for business – The convergence of cloud, analytics, mobile and social (CAMS) – The business value of open, dynamic clouds
• Building a hybrid engine from open, dynamic parts – Software defined environments (IaaS) – Cloud operating environment (PaaS) – The API economy (SaaS) – IBM DevOps Services
• Hitting the road – Map a course with an open, dynamic cloud – The IBM Cloud marketplace
3 Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
Technology continues to be critical to business: Software is emerging as a growth engine
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Technology factors
Market factors
Macro-‐economic factors
People skills
Regulatory concerns
Socio-‐economic factors
GlobalizaDon
Environmental issues
GeopoliDcal factors
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1 Strategic reinvention 136% are more likely to use cloud to
reinvent customer relationships
Better decisions 170% more likely to use analytics
extensively via cloud to derive insights
Deeper collaboration 79% more likely to rely on cloud to locate &
leverage expertise in the ecosystem IBV
CEO
Stud
ies 20
04–2
013
Source: MIT Sloan Management Review, Research Report 2013: Embracing Digital Technology - bit.ly/1stGER9
When will it become critical to implement Digital Transformation across your organization?
Don’t know (4%)
Never (5%)
3+ years
Within 2 years
This year
That time has passed - it is already a matter of survival
Source: IBM Institute for Business Value: The Customer-activated Enterprise - bit.ly/1od8p0F
13% 33% 18% 27%
Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
The convergence
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presents a powerful opportunity
of technology…
of mobile users keep their device within arm’s reach 100% of the time1
90% of the
connected devices in 2020 will be sensors & autonomic nodes2
60%
of all data is unstructured and growing 15 times the rate of structured data3
80% of companies
are using cloud to drive competitive and cost advantages4
57%
of developers report using cloud-based services or APIs
72%
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Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
*Source: Gartner, p.6, Private Cloud Matures, Hybrid Cloud is Next, Gartner G00255302, Sept 6, 2013
IT leaders must strike the right balance
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Optimization
Systems of Record
Innovation
Systems of Engagement
6 Building an open, dynamic cloud: The IT and business renaissance
Systems of Insight
© 2014 IBM Corporation
The future is Dynamic Hybrid Cloud
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Seamlessly extends enterprise IT with Cloud for changing business needs: • Acts as one dynamically managed, secure environment
• Flexible choice of delivery models • Interoperable through open standards
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~70% of enterprises to pursue hybrid cloud by 2015*
Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
Dynamic cloud enables composable business
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Building block approach
Restlessly reinvent and innovate your processes
Make be=er decisions in real-‐?me with ac?onable insights
Accelerate your ?me to market
Integrate across the enterprise
Cloud as the growth engine of your business
Mobile to reinvent how you engage
Big Data to transform your enterprise and industry
Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
Agenda
• Software is a growth engine for business – The convergence of cloud, analytics, mobile and social (CAMS) – The business value of open, dynamic clouds
• Building a hybrid engine from open, dynamic parts – Software defined environments (IaaS) – Cloud operating environment (PaaS) – The API economy (SaaS) – IBM DevOps Services
• Hitting the road – Map a course with an open, dynamic cloud – The IBM Cloud marketplace
9 Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
Open technologies are fueling an IT renaissance IBM is leading (instigating) the way
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Cloud Computing
e-Business
Service Oriented Architecture
Social Business
Mobile Computing
Open Cloud Architecture
Dynamic Cloud
Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation Design in the age of Cloud: The IT & business renaissance 11
© 2014 IBM Corporation
Evolving IaaS to a more dynamic, analytics based Software Defined Environment
12
API economy
Cloud operating environment
Software defined environments
Software defined
• Compute • Network • Storage
Agile workloads • Integrated governance • Embedded analytics
Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
OpenStack: Leading the way in open cloud infrastructure
Accumulated Community Population
Accumulated Developer Population
Monthly number of participants
Monthly GIT contributors
Ac?vity Community
Source: Qingye Jiang’s Blog:: CY14-Q1 Community Analysis — OpenStack vs OpenNebula vs Eucalyptus vs CloudStack-www.qyjohn.net/?p=3522
COMPANIES
382 Members: 27 Sponsors: 73
Supporters: 282 18,489 INDIVIDUAL MEMBERS
1803
TOTAL DEVS (12mos)
61k
COMMITS (12mos)
Because an open interoperable Cloud is critical for flexible cloud deployment & customer success…
13 Building an open, dynamic cloud: The IT and business renaissance
Accumulated Contributing Organizations
Monthly GIT commits
© 2014 IBM Corporation
Atlanta OpenStack Summit 2014: attendance grows 30%
Proof point of OpenStack’s momentum & focus § 4,600+ in attendance (>30% growth) § 65% are new attendees to the Summit § Overall increase in product strategy roles § Voice of the user continues to shape software § Broad ecosystem support ensures rapid innovation § Focus on enterprise features in Icehouse and Juno accelerates maturity
Attendee Roles
14 Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
IBM’s open tech leadership on display at the OpenStack Summit
• IBM products based on OpenStack showcased the successful application of tech to the business model
• Commitment of hundreds of engineers to OpenStack has made IBM a top contributor across the project
• IBM continues to work with a wide range of firms to encourage further support for OpenStack ecosystem
Business model development
Technical leadership
Ecosystem growth
Analyst community ac?vely engaged with OpenStack • 65 top Der analysts in aIendance • 6 unique IBM 1:1 analyst meeDngs
15 Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
Rapid flexibility with container technology: Docker IBM has taken steps to further integrate with Docker
• Adding Docker within the SoftLayer cloud platform to provide with the ease of use and maintenance that comes with a container model
• IBM and Docker will ensure that IBM SoftLayer customers have access to all relevant content from the Docker Hub registries
• IBM will offer a Docker container of the WebSphere Liberty Application Server for greater performance and flexibility
DockerCon Attendance § Inaugural Conference § Capped at 500 attendees § turned away 400+
§ High developer concentration
IBM Presence § Platinum Sponsor § IBM keynote – Jerry Cuomo § Prez & demo - Andrew Spyker § IBM table – drive to Bluemix § Significant interest generated
16 Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
Innovate with unmatched performance, flexibility & complete control
Data Center & Pods • Standardized, modular hardware configs
• Lower inventory carrying costs • Maximize asset utilization and profitability • Increase provisioning flexibility • Simplify capacity management
• Globally consistent service portfolio Triple Network • Proprietary network architecture • Pod design allows customers grow across multiple
racks or rows in the same layer 2/3 domain as needed.
SoftLayer Infrastructure Management System • Bare metal and virtual server provisioning • Integrated BSS/OSS • Comprehensive network management
Single-tenant and multi-tenant environments
Complete control, access, and transparency
Seamless fault-tolerant, multi-site topography
Complete portfolio available on-demand in all data centers
17 Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
Our model: build on open tech & add unique value
IBM IaaS offerings leverage 750+ Open Source Packages
Open source components
TOSCA
IBM added enterprise capabili?es
Baremetal & virtual deployment of OpenStack
Robust & resiliant hosting environment for enterprises of all sizes
Globally distributed data centers
All-in-one automated platform
Patterns automate process of cloud-enabling applications.
Pre-integrated systems components get you up & running within 4 hours
2x app density,reducing costs & procurement cycles
PureSystems simplify the process of bridging private into hybrid cloud
Production-grade cloud operations & scalability from a single interface
Capture & manage standard VM images w/ biz process support
Self-service sys mgnt supporting user roles & billing functions
Automated & tailorable worklfow management
Support for Enterprise Database managers
Wide range of cloud targets: Z/VM, RHEL, MS Win, Power8, PowerVM & many more
with
&
18 Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
An open cloud architecture enables a developer centric platform, marketplace and services in a cloud operating environment
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Open service ecosystem • Repeatable patterns • Automated integration
API economy
Cloud operating environment
Software defined environments
Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation 20
Developers represent a diverse set of unique skills & motivations individually tailored to address specific challenges
PaaS offerings can help developers & operations meet that challenge with their unique skills but not all PaaS offerings were created equal
What we need is an open PaaS platform for the people
20 Building an open, dynamic cloud: The IT and business renaissance
Mobile Developer • Python, JavaScript & Objective-C
• Git, Jira • CouchDB • Cordova
Data Scientist • Python & Java • Hadoop & MongoDB • Node.JS • Rational Team Concert
UI Designer • JavaScript, .NET & HTML5
• PostgreSQL • jQuery, Dojo • Drupal
Backend Developer • Java, PHP, Perl, C, & JavaScript
• SQL & NoSQL • JSON, XML • Subversion
Full Stack Developer • JavaScript, .NET & HTML5
• PostgreSQL • jQuery, Dojo • Drupal
© 2014 IBM Corporation
Building a platform for the people: the Cloud Foundry Foundation
TOTAL CONTRIBUTORS
1,362 Average per month
2014 average: 80 Lifetime average: 58 731k
Platinum Members
Gold Members
Silver Members
LINES OF CODE
40+ PULL REQ / WK
43+ COMPANIES
Cloud Foundry is quickly becoming the de facto open PaaS platform, on similar growth trajectory as OpenStack
21 Building an open, dynamic cloud: The IT and business renaissance
The addition of several new members signals a solid commitment to create a truly open community & ecosystem, one that accelerates development & drives robust growth.
© 2014 IBM Corporation
San Francisco Cloud Foundry Summit 2014: attendance doubles
• 5100+ mentions of #CFSummit, CF Summit & Cloud Foundry Summit
• 3246 mentions of Cloud Foundry • 5000+ mentions of #PaaS during Summit
Cloud Foundry Summit Twitter sentiment
Summit growth signals dynamic ecosystem § 904 in attendance (100% growth) § 179 developers signed up for Java & CF Meet Ups § Bluemix a major summit feature w/ a successful signup drive § 67 speakers delivered 60 keynotes, panels, talks & sessions § Conference organizers encountered many new dev candidates
22 Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
Cloud Foundry Summit enabled IBM to extend its contributions
• Community growth & participation parity critical to strong open governance of the Cloud Foundry foundation
• A robust codebase written by many developers grows the ecosystem by attracting new users, adoptors & contributors
• An active campaign to grow the community strengthens the ecosystem with new skills, ideas & viewpoints
Build the foundation
Develop a robust codebase
Foster the community
Positive feedback from analyst & press coverage
23 Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
IBM Bluemix: enterprise-grade PaaS with unprecedented flexibility Composable services dev & runDme environment built on Cloud Foundry for enterprise readiness
BlueMix leverages 600+ Open Source Packages Open source
components
IBM added Enterprise capabili?es
Leveraging open source API services, BlueMix • Run apps in almost any language • Built on open technologies • Provides integraDon services to systems of record
• Designed for mobile • Provides DevOps services for integrated dev experience
App Development for Cloud IBM’s ApplicaDon ComposiDon Environnent (ACE UI)
Capabili?es as a Service IBM Services (SQLDB, JSONDB, Mobile backend services, Monitoring, Map Reduce, Cloudant) & runDmes (IBM WebSphere Liberty & the Node.js buildpacks.
Cloud Integra?on Build hybrid environments. Connect to on-‐premises systems of record plus other public & private clouds, e.g. Twilio & Pitney Bowes.
Built on IBM SoJLayer Runs on top of IBM’s leading infrastructure as a service.
Cloud Foundry Vanilla Cloud Foundry including the community services MySQL, PostgreSQL, MongoDB & more
24 Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
An API economy is fostered by an open cloud architecture & extends the business services available to third-party innovators
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Rapid application delivery • API-accessible apps • Multi-channel integration
JSON & Websphere Liberty for mobile app
JSON & MongoDB for user ID.
JSON, WebSphere & DB2 for log-in & transaction
API economy
Cloud operating environment
Software defined environments
Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
HTML5 & Cordova: simple solutions to complex challenges
• Non-profit supporting 140+ open source projects • Organizational, legal & financial support • Limits legal exposure for our project committers • Framework for intellectual property & financial
contributions
• Apache Cordova is the open source project that makes “write once and run anywhere” hybrid applications using platform services feasible.
• Cordova focuses on continual maintenance & enhancements “shim” code, supporting Hybrid application development
• Since its creation in 2010, IBM has been a significant contributor to this project, adding new capabilities & a focus on release management
• Defacto language for rich internet apps
• Platform agnostic • Supports native mobile functions
• Evolution of HTML 4 / XHTML • Incorporates standards such as SVG and CSS.
• Supports many desktop & mobile platforms • Simplifies application development
• Native support for advanced technologies w/o plugins
• Improves on social technologies
IBM is co-chairing the HTML Working Group, along with representatives from Microsoft & Apple
26 Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
An API Economy is driving new business models & innovation
Building an open, dynamic cloud: The IT and business renaissance 27
Driver & vehicle monitoring
News
Fault analytics
Service and warranty data
“Pay as you drive”
Journey & GPS
Traffic and Weather data
Advanced diagnostics
Other cars
Mobile apps
API Mgmt APIs
Partner Center
www t
Web & Social
Charging station
Fleet & traffic management
Emergency services
Vehicle insurance provider
Vehicle inspection
station
GPS service provider
More Things
Petrol pump
Smart Home
Parking space
Drive thru Retail
Dealers
© 2014 IBM Corporation
Integrated DevOps enables continuous software delivery
Building an open, dynamic cloud: The IT and business renaissance 28
DevOps Foundation
Open Lifecycle and Service Management Integration Platform
DevOps Lifecycle Operations/Production Development/Test Customers Business
Owners
Continuous Innovation, Feedback and Improvements
Ecos
yste
m
Best Practices
Monitor and Optimize
Plan and Measure Develop and Test Release and Deploy
OSLC
© 2014 IBM Corporation
IBM DevOps Services
Building an open, dynamic cloud: The IT and business renaissance 29
• DevOps Solution in the cloud for building mobile and cloud applications
• Optimized for use with BlueMix
• Integrated task tracking, agile planning, source control with auto deploy
• Use your favorite tools or work from the Web IDE
• Hosted Jazz SCM or Git or link to GitHub
• Public and private projects
• Continuous Integration and Deployment with Jenkins
• Mobile quality and application performance monitoring (coming)
© 2014 IBM Corporation
Agenda
• Software is a growth engine for business – The convergence of cloud, analytics, mobile and social (CAMS) – The business value of open, dynamic clouds
• Building a hybrid engine from open, dynamic parts – Software defined environments (IaaS) – Cloud operating environment (PaaS) – The API economy (SaaS) – IBM DevOps Services
• Hitting the road – Map a course with an open, dynamic cloud – The IBM Cloud marketplace
30 Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
Emerging hybrid models across IBM Clients
Building an open, dynamic cloud: The IT and business renaissance 31
Hybrid
Traditional SO
Private Cloud
Shared off premises
Dedicated off premises
Systems of Record Systems of Engagement IBM Clients run a range of workloads
The ability to support a broad spectrum of client workloads
Compute Network
Storage
Availability
Security Location
IBM Cloud Managed Services
Workloads have distinct requirements
The technologies to address these requirements – to match infrastructure attributes with app needs
Many clients will seek to leverage multiple
deployment models Support workloads across
hybrid deployment scenarios
Hybrid is the new model for IBM services, software & hardware delivery.
50% of enterprises will have hybrid clouds by 20172
Cloud workloads will grow 5.5x faster than traditional workloads through 20161
© 2014 IBM Corporation
How do we make this real? An open cloud architecture
32 Building an open, dynamic cloud: The IT and business renaissance
© 2014 IBM Corporation
IBM Cloud marketplace
Service packaging based upon application • Gaming: Scalable high
performance infrastructure • Start-ups: Scalable
infrastructure, marketing, SaaS • DevOps: BlueMix platform, 3rd
party services • Analytics: Storage options, Big
Data as a service, BigInsights • Mobile: BlueMix platform,
SoftLayer IaaS • Infrastructure: Managed cloud,
self-service bare metal
33 Building an open, dynamic cloud: The IT and business renaissance
• Over 200 IBM & Third-Party Software & Services • Leverage world-class IBM partner ecosystem • Curated solution pages with IBM expertise • Easy access to build, consume, deploy & purchase services
© 2014 IBM Corporation