Download - BuildaBazaar- Business Partnership Program
BuildaBazaar Partner Program
Introduction to the Partner ProgramJanuary 2013
Contents
• Introduction
• About BuildaBazaar: India’s largest e-commerce platform
• BuildaBazaar offices across India
• Premium Clientele
• Industries served
• Testimonials from clients
• Why BuildaBazaar : Competitive cost analysis
• 6 reasons why you should partner with BuildaBazaar
• Partner Program Specifics
• Contact us
Infibeam.com : Started in FY07 and today one of India’s largest and most popular E-commerce company
Rated by Economic Times: Top 5 Digital Brands in the e-commerce category
Developed and launched a robust cloud based E-commerce platform for retailers andbrands – BuildaBazaar.com
Founding & Leadership Team consists of ecommerce industry experts with a vision toachieve and deliver best end user client experience
Leading retail brands like Airtel, Crossword, The Mobile Store, Bombay Dyeing and15,000 more have shown trust and continue to use buildabazaar.com platform to runtheir ecommerce stores
Introduction
About BuildaBazaar
BuildaBazaar: A self-service platform solution operating on a Software as a Servicemodel which helps in saving 80-90% technology cost for retailers and brands
Launched in September 2011; Buildabazaar today powers ~15,000 merchants on theironline storefronts
BuildaBazaar alleviates the need of IT expertise and takes care of onlinetransactions, maintenance, hosting and software solutions
Featured as Start-up of the Week by SiliconIndia
~50 of the top 350 Indian e-commerce sites are powered by BuildaBazaar platform(Source: NextBigWhat.com)
Where there is E-commerce, there is BuildaBazaar
Welcome to
India’s largest E-commerce platform
BuildaBazaar : India’s largest E-commerce Platform
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Timeline
Full page Print-Ads in Times of India, Economic Times &
Mirror newspapers
Full page Digital Ads on Times of India &
IndiaTimes websites
Reaching the
15,000 mark in just
1 year
BuildaBazaar Growth Story
As of January 2013
BuildaBazaar Offices across India:
Ahmedabad (Head-office)
Bangalore
Delhi
Mumbai
Kolkata
Providing dedicated customer services to customers from across the India covering hundreds of towns and cities.
BuildaBazaar offices across the country
BuildaBazaar Premium Clientele
Industries served by BuildaBazaar
BuildaBazaar powering Online Storesfor businessesacross industries
Few client testimonials
A short note of thanks to
BuildaBazaar for getting my site
piqpaqgo.com build. We were very
pleased with the Awesome Result.
Having an online store was our
dream, which BuildaBazaar and
my business representatives over
there helped us to achieve.
BuildaBazaar is a veryinnovative platformwherein any layman
can start up their site without anyprevious knowledge of tech. Thishas been of good help for us sincewe could start our online storewithout too much hassles andconfusions. It is mainly a utilitybased website at a competitivepricing and with optimum features
Thank You BuildaBazaar forproviding such a wonderful E-complatform. I had been strugglingwith my E-com portal for morethan 8 months but then BB mademe go live in just a week’s time.They have been quite professionaland have well trained businessrepresentatives
We evaluated multiple platforms before short listing Infibeam’sBuildaBazaar platform. It is the support & quick response thatimpressed us the most. The team is proactive in providing solutions orwork around to our requirements not just on the platform but also forpayment gateway, courier, etc allowing us to focus on your product.Infibeam has made e-commerce very simple for us & our customers.
Thanks a lot to BuildaBazaar for givingfully loaded online shopping portal withpayment gateway. Now we can reachout millions of customers online whichhas helped us boost the sales. I wouldalso say that BB team is very Supportive.
- Rahul Kanwadia (Piqpaqgo.com) - Ms. Rubina (Renaithandbags.in) - Rajeev Sinha (TheVanca.com)
- Ajay Verma (CCH India Store)- Vipin (Techistyle.com)
Why BuildaBazaar : Competitive Cost Analysis
Requirement Setup On your own (in INR)
Via BuildaBazaar(in INR)
Assumed Plans(best plans)
High Medium(Silver)
High(Gold)
Hardware 1,65,000 - -
Software 1,00,000 - -
IT Maintenance 1,20,000 - -
Developers & Testing Staff cost 14,40,000 - -
Payment Gateway Integration 20,000 - -
Bandwidth Cost 60,000 - -
Annual Subscription Charges - 10,000 25,000
URL (Domain name) Charges 500 500 500
Internet charges 24,000 6,000 24,000
Total Cost for 1 year 19,29,500 16,500 49,500
Cost Reductions up to ~97%
If your answer is YESthen you are just a few steps away from becoming a
Successful E-commerce Consultant
BuildaBazaar Partner Program
Are you interested in a Partnership Potential?
6 reasons why you should partner with BuildaBazaar
Become your own boss
Become a part of the fastest growing Indian E-commerce Industry
No limit to your earning potential
No software knowledge required
Minimum capital investments required
Partner with the Market Leader
Be a part of Indian E-commerce Growth Story
Indian Online Retail Revenues (B2C and C2C) 2012 and 2016
Source: Forrester Research Online Retail Forecast, 2011 to 2016 (Asia Pacific)
E-commerce Growth Story in India A Sunrise Industry
Number of online shoppers in India: 10mm
Number of online shoppers in India are growing at
an estimated 40-45% CAGR vis-à-vis global growth
rate of 8-10%
Expected to grow to ~$9 billion by 2016
Be a part of Indian E-commerce Growth Story
India is among the Top 3 fastest growing Internet markets in the world, growing at an
annual rate of 41% year over year (Source: Assocham and Comscore)
Increasing number of Indian consumers are buying online now with increased credit
and debit card penetration (250mm cards issued till date in India)
With current internet penetration in India about 10.2% (Source: Internet World
Stats), there is large market potential to go after
Consumer friendly concepts like Cash-on-Delivery, Free Shipping, Free-return policy are
driving forces for online shopping in India
E-commerce contributes to ~0.5% of retail in India vs. 5.4% in China and 18.1% in US; therefore presenting a huge opportunity for e-commerce growth
YOU
By choosing to become a Business Partner with BuildaBazaar, you become
A trained E-commerce Consultant
An Entrepreneur
A business owner
Part of a success story
Become your own Boss
As a BuildaBazaar Partner, you get sustained income streams for a number of years, as
You earn on every online store signed up through you
You earn on rentals paid by the store owner
You earn on every sale made to the store
You earn on every purchase made on the store
For e.g. : If you get an online store signed up you earn commission on that online store as long as the store is alive
Unlimited Earning Potential
BuildaBazaar Platform is designed for the ideal Indian merchant
No software/hardware installation for running the online store
User-friendly store administration
Third party Integrations with Google analytics, leading Logistic tracking API’s and support
providers
Access to an easy to use Store Admin Panel for managing various e-commerce business
operations on your store
Built-in modules to effectively manage online purchases, orders placed, customers'
accounts and delivery of products directly from the platform
No Software Knowledge Required
With just a one time partner fees, you get complete Partner Business Setup Assistance
Minimum Capital Investments Required
Benefits of Pan India and regional marketing taken care by BuildaBazaar
No need of expenses for a dedicated office space
No need to hire any IT professionals
No need to hire any manpower for designing and delivery support
Partner with the Market Leader
Our actions speak louder than words
15,000 Live online stores implementation
30+ Categories of stores based on different Products & Services sold online
5 Offices across India
100+ Dedicated workforce working for BuildaBazaar
Partner Program Specifics
Benefits of being a BuildaBazaar Partner
Mutual deliverablesCommission structure: BuildaBazaar Partner
Earning potential: BuildaBazaar Partner
3
4
* 12.36% Service Tax applicable, paid upfront & non-refundable
Our Deliverables
Business Partner FeeIntroductory 30 day price:
Rs. 1,00,000 only
We provide you with,
1 day on-site Training Session on the platform
Apple iPad 2 (16 GB) with a 3G Sim Card
Partnership Information Docket (PID)
Marketing Collaterals
BuildaBazaar Posters, Brochures
Visiting Cards
Online Sales Executive Support from Ahmedabad
(for 1month)
Webinar sessions for 3 months
Certificate for qualified BuildaBazaar (BaB) Partner
Partner Portal to track performance
Period of Partnership: 3 years
Marketing & Business Development
Partner Kit (Marketing Proposals, Leaflets, Logo, Banners, Product Brochures) Website : Partner Profile and Activities Visiting Cards Event support, localized/national marketing
Sales
Partner Sales Kit Sales support (Sales Executive Support) Post-sales support (Delivery-Team) Performance based incentive campaign Leads generation support Personal iPad for partners for a better client
engagement
Training & Knowledge
FID (Franchise Information Docket) Web seminars Training Modules (Classroom & Online) Sales Pitch Training On-site training on Platform know-how Certifications & Monthly Exams
Technical Support Access to Knowledge Repository and platform
updates Product Road Map Weekly Newsletter communication Regular feedback retrieval Access to CRM tools to manage leads/accounts Dashboard to monitor partner’s performance
Benefits of being a BuildaBazaar Partner
Commission structure: Monthly payout
First 25,000
Next 25,000
50,000 - 100,000
100,000 – 150,000
150,000 – 200,000
200,000 – 250,000
250,000 – 300,000
0
25k
50k
100k
150k
200k
250k
300kYou Get (%)
Figures in INR
Maximum Earning
Rs. 25,000
Rs. 25,000
Rs. 35,000
Rs. 45,000
Rs. 55,000
Rs. 65,000
Rs. 75,000
100%
-
20%
20%
20%
20%
20%
Cumulative monthly revenue
The above schema is applicable for the first 6 months. After that,any revenue will be shared between partner & BaB in the ratio 20:80
Earning Potential for a Buildabazaar Partner
Year End Revenue Projections for Partner (in INR)
Scenarios Year 1 Year 2 Year 3
NormalScenarios
250 leads/ month Rs. 7,01,688 Rs. 9,25,823 Rs. 10,37,048
OptimisticScenarios
500 leads/ month Rs. 12,23,377 Rs. 16,71,647 Rs. 18,94,096
Pessimistic Scenarios
100 leads/ month Rs. 3,88,675 Rs. 4,78,329 Rs. 5,22,819
Above calculations made with following scenario parameters:
Conversion Factor (for Leads): 5% Average Revenue per client (one time): Rs. 10,000 Recurring Revenue per client: Rs. 1,500 Churn Factor: 5% Partner Share: 20% for monthly sale above Rs. 50,000
What all you can sell as a Partner
Online Stores
Online Travel StoresOnline Ticket-selling Solutions
Online E-commerce Stores Sell store setup plans (Silver/Gold/Platinum) to any product
retailer
Store designing packages, Customized store features
Online Travel Stores Sell various travel store setup plans to Travel agents, bus
services, and others
(Silver/Gold/Platinum), Store designing packages, Customized store features
Online Ticketing Stores Sell various ticketing plans to Multiplexes, Cricket
team’s, restaurants and others
Store designing packages, Customized store features
Support system for a Buildabazaar Partner
Technology Team
A 60+ memberTechnology Teamat Bangaloreworking onplatform upgrades
Maintaining theplatform uptimeto ~ 99.99% andmodules for e-commerce
Online Support
Detailed tutorials are available at help.buildabazaar.com
8 hour phone and24 hour onlineemail supportfrom ourdedicated PartnerTeam to addresspartners’ queriesand concerns
Delivery Team
Takes care ofcomplete Storesetup and trainingfor customers
Functions as aninterface betweenthe clients andTechnology &Design Teams
Design Team
A dedicated teamof skilleddesigners thatgives the onlinestores a neat yetunique look
Digital Banners,custom LogoDesigns, webstoretheme designs aremade by theDesign Team
Roles of a Partner
Prospecting & Pitching
Explaining Selling ServicingCustomer
Relationship Management
1 2 3 4 5
• Generate leads through databases, industry associations, connections
• Set up meetings with prospects
• Take marketing material to meetings
• Understand specific use case and requirement s of the client
• Explain capabilities of the platform
• Figure out if there are customizations required
• Requirement scoping
• Send a detailed proposal to the client with inputs from Buildabazaar Sales consultant
• Get feedback from the client on proposal
• Provide inputs on the client requirements to the Delivery team
• D Team completes work; within 15 days
• Get feedback on store from the client
• Understand other requirements like marketing, logistics, payments, loyalty, call center from the clients and up-sell features and any of these services
What does it take?
Minimum age: 18 years
Minimum Qualification: Equivalent to
HSC
Formal Training for a period of 50 hours
Personal Interview
Issuance of BuildaBazaar Partner License
Field Training – First 5 sales
Dream to reach new heights
Think Big
Strong commitment to achieve goals
Determination to work hard
An undying urge to learn
Positivity and Perseverance
Desire to build relations and grow
networks
Formal requirements What makes a great Partner?
Become a Top Performer
Jateen MehtaINR 15,00,000*
Amoli ShahINR 13,00,000*
Ravish PatelINR 12,00,000*
Ramesh GarcharINR 11,00,000*
*Sales in last 1 year
Contact us
BuildaBazaar TeamTelephone: +91-079-49004848 Web: www.buildabazaar.com
Email: [email protected]: buildabazaar.com/pages/partner_faq
Infibeam.com9th Floor, A-Wing, Gopal Palace, Nehrunagar, Ahmedabad- 380015, Gujarat
Telephone: +91 - 079 – 4026 0260