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BUILD YOUR BRAND:A CRASH COURSE IN SOCIAL MEDIA
SPECIAL GUEST SPEAKER: JULIO VISKOVICH
# B U I L D Y O U R B R A N DA SERIES PRESENTED
BY IMPRINT AND THE BCC
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A Crash Course in Social Media
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Agenda
Why social media for personal branding?
Which networks to be on and why?
How to take advantage of these networks?
Which tools can help you build your brand?
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Keys to Personal Branding Success
• Make sure you’re passionate
• Define your personal goals
• Create value-added relationships
• Create a tribe – Seth Godin
• Connect with influencers
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EXERCISE
1. Write down 1-2 things you’re passionate about.2. Write down 3-5 keywords that relate to these
passions.3. Find and write down the highest authority in the
space you’re passionate about.4. Find and write down 3 leaders or influencers in
the space.5. Connect or follow them on their social networks.
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4 Key Personal Branding Networks
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Benefits:• Your online CV• Find and follow potential employers
How to use it:• Be active in groups• Share articles and blogs – yours and others• Personalize your connection requests every time you send• Connect with recruiters and follow prospective companies
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1. Profile exists, has picture?2. Updated/improved headline?3. Summary exists?4. Summary - built out and in 1st person?5. Attached to current employer company page?6. Member of 5 groups or more?7. 5 recommendations or more?8. Post at least 1 update in last week?9. 500+ connections?10.Contact information - phone, e-mail?
10-Point Profile Scoring System
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Why use it:• Recruiters are using Twitter• Social learning is very easy – create a PLN• Authenticity – mix of work & play
What to do:• Profile - use a professional picture• SEO - use hashtags & keywords in your profile• Get involved in your niche’s hashtags• Connect with influencers and add value to conversations
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How to get started
• Create a Twitter handle at twitter.com• Find and follow 25 influencers in your space• Retweet one of them once a day.• Tweet “good advice” in reply to one of their tweets per
day.• Find and tweet information using industry hashtags.• Info tweets should contain a link, 1-2 hashtags, and be
as succinct as possible
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Benefits:• Demonstrates your knowledge• Gives credibility to your CV• Stand out from peers• Have substance when hiring managers do searches
How to use it:• Professional writing about your niche• Relevant to your audience• Reference other people and resources
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Do you know this guy’s story?
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Benefits:• Recruiters love to check this (Instagram too)• Shows your personality more than the others
How to use it:• Clean up your profiles (pics and immature posts)• Review and set up your privacy settings accordingly• Like prospective company pages • Actively comment and like posts to establish familiarity
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Part 2: Tools
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PERSONAL BRANDING TOOLS
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About.me
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BrandYourself
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EFFICIENCY TOOLS
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HootSuite
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Buffer
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TOOLS TO FIND CONTENT & INFLUENCERS
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BuzzSumo
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Hashtagify
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Next Steps
• Join and set up accounts at these networks.
• Start listening.• Start engaging.• Follow best practices.• Be consistent.
• Use tools to help find content to share and write about.
• Use tools to help you schedule messages.
• Create an about.me page.• Use BrandYourself to
gamify your personal brand.
Part 1 Part 2
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# B U I L D Y O U R B R A N D
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A SERIES PRESENTEDBY IMPRINT AND THE BCC