Download - Build Your Best Auction Catalog Ever
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Tools, Tips, Lists, and More
Build Your Best Auction
Catalog Ever
Presented by Perry Allison
VP, Sales & Marketing
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What We’ll Cover
• How to Build Your Best Catalog Ever–
• How to think about your catalog
• How to target businesses
• How to make the ask – before, during, and after
• How to write a great item description
• How to package and price items
• All the Ways BiddingForGood Helps
• Item Acquisition Manager - item campaign project management
• Donor lists of 1400 businesses
• Homepage donate items
• Item Packages
• Marketplace of Instant Items
• 20- page Item Solicitation Guidebook
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Have a Vision
1. Envision the ideal
catalog
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Set a Goal
• Create $ goals for each fundraising tactic
• online auction
• silent auction
• live auction
• paddle up
• tickets
• sponsors
• We recommend your catalog value equal 2X your fundraising goal
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The 4 Things You Must Remember
1. Be prepared
2. Track and report
3. Get referrals
4. “NO” is okay
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Why Businesses Donate?
• To be good corporate citizens
• To get marketing benefits
• To reach a desirable demographic
• To attract customers around new
offerings, openings
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The Ask
“The Ask” has three parts:
1. Everyone will CONSIDER
giving a donation
2. Make a specific REQUEST
3. Remind the donor of the
IMPACT of giving
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How to ask in person
1. Consider! Request! Impact!
2. Pause for effect
3. Ask, listen, connect
4. Thank everyone!
5. Always get referrals
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Ask friends and acquaintances for donations
and referrals
• Every person you know is a lead
• Referrals can be the difference
between “YES” and “NO”
• Find the person who can say “YES”
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Ask at places where you have spent money
• Business owners listen to customers
• Donating = more business for the
donor
• Donations from businesses you
frequent appeal to your community
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Ask, listen, connect
• ASK the donor questions
about how they can give
• It is more about LISTENING
than talking
• Find the spot where the
donor can CONNECT
to your cause
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Pause for effect
• Never speak first after
making “The Ask”
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Pricing Items!
Your opening bid price
should be 1/3rd the value.
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Travel, dining, tickets
and gift cards are
perennial favorites!
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Descriptions That Sell
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Descriptions That Sell
Look your best this summer with a pair of men's Prada
sunglasses! Enjoy quality materials matched with elegant style.
These sunglasses feature a metal plaque inscripted with the
Prada logo, dark gray and gradient blue coloring, as well as a
customized black, Prada sunglass case. Look fashionable and
hip with these elegant designer shades.
Shipping & handling is the
responsibility of the winning
bidder. We make every effort to
ship items together to save on
shipping cost if bidder wins more
than one item.
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Thank everyone!
• Thank people for their
time, even if it’s all you
get from them
• Send a personalized
thank you to all donors
• A timely thank you can
mean a donation next
year
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Tools: How BiddingForGood Helps
• Item Acquisition Manager
• Donor Lists
• Email Templates
• Sample Solicitation and Thank You Letters
• Instant Items
• Consignment Catalog
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Item Acquisition Manager (IAM)
Rounds up All the Pieces
• Create a list of potential item donors
• Assign tasks to volunteers
• Track progress of solicitations from beginning to
end
• All item information pushes easily into Auction
Manager Pro
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IAM Dashboard
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IAM’s dashboard shows you the status of your campaign at a glance
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Donor Lists
• Approximately 1400 businesses to ask for donations –
700 email addresses, 700 mailing addresses
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BiddingForGood Marketplace:
Consignment Items
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BiddingForGood Marketplace:
Instant Items
A catalog of items to
enhance your
Auction catalog including
Resort Stays
Gift Certificates
and more
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Best selling categories
It’s all about the
parking..
A parking space at a
CA school sold for
$20K
Name the school’s
carpool lane sold for
$10K
A year of parking at a
local sports center
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Gametime!
• VIP Dallas Mavericks experience raised $12,000
• Tickets to the Master Tournament went for $9,700
• High School, College or local minor league games will all
attract bidders.
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Celebrities sell.. (we knew that)
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• Harrison Ford experience-
$70,000!!
• Mario Batali cooking lesson
and wine tasting- $65,000
• Elton John party invite -
$30,000
• Who are your local celebrities?
Authors, CEOs, Coaches,
School Principals
• Lunch with Mr. Bates!
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Quirky and a bit random sells too
• Classic lunch box collection-
$10,000
• Polaris ATV - $3,750
• 7 nights at a luxurious camp in
Tanzania sold for $28,500
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Unique Items Are Best
• What can your organization offer that no one else can?
• Unique items help bring the community together
• Unique items are more interesting
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Crowdsourced – Service with a Smile
• Home inspection
• Handyman for a
day
• Playhouse built in
your backyard
• Complete spring
cleaning – even
the windows!
• Complete yard
cleanup
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15 Minutes of Fame
• Walk on role in a play
• Extra in a movie
• Band director for a day
• Symphony conductor for one performance
• Winning bidder’s name in the next novel by a famous
author
• Winning bidder gets a street named after them – for one
year
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A Month of…
• Homemade dessert delivered
once a month for year
• Homemade dinner delivered
once a week for two months
• Fresh eggs for 6 months from
local farm
• Cookie of the month
• Beer of the month for a year
• Flowers 2X a month for 6months
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Ride Along…
• With the police chief or
firemen or a local professor
• Make your own beer with a
master brewer –
• Spend the day on Capitol
Hill with a congressman
• Track wildlife for a day with
the park biologist
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Just Plain Fun
• Drive the Zamboni
• Pick the real diamond out of the bowl of CZ
diamonds! $50/pick
• Blueberry picking party
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Dinner Parties
• Dinner for 2,4,6,8, etc – cooked and served in your home
• Christmas party for 50
• Dinner with the principal, CEO, conductor, artistic
director, principal, park
• Dinner with the firemen
• Themed – e.g. Downton Abbey
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Who is BiddingForGood?
The leader in fundraising auctions for schools and nonprofits
• Over 20,000 auctions run
• Raised over $260 million and counting…
• 450,000 + community of cause-minded shoppers
• Founded in 2003
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Health Education Arts, Culture, & Humanities
Media Community Service
Corporate
Our Clients
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Ready to learn more?
Visit our website at
http://www.biddingforgood.com/online-auction-services
Or call us at 866-621-0330