Download - Bruce Condit - Director Business Development
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Bruce ConditDirector Business Development
Creating and directing winning partnerships through innovative sales, communications and marketing leadership
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Agenda
Experience
Innovative Ideas
Recommendation
Business Development Philosophy
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Business Development Philosophy
Identify the need
Identify solutions
Present solutions
Match the need
Listen
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Business Development Philosophy
Management Marketing
Customer Service Sales
The Customer
• It takes a Team to Win!!
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Experience overview
• Print and Online Advertising • National Business Development
– National programs– Marriott Win-Back– Development of national programs
• National Association Management• Trade Show and Event Management• Marketing • Communications
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Print and Online Advertising Sales and
Management• Print Advertising – Verizon Yellow Pages
• Superpages.com– Have sold PPC, CPM, Fixed Fee, and
bundles
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National Business Development
• Increased national co-op sales by 15% or $86 million• Directed national hotel/motel sales program
– Grew sales 17% in one year– Re-captured all Manhattan Marriott
properties– Protected $300 million in advertising
• Created and directed new nationwide program
– Secured more than 2,000 accounts in first year
• Created national partnership with Apartment Guide and others that provided $13 million in advertising
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National Association Mgmt
• Selected by SuperMedia CMO to create and manage national association programs• Served on national associations coalitions
– National Association of Manufacturers– U.S. Chamber of Commerce– Electronics Industries Association– Aerospace Industries Association
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• Directed 50 events in one year– National dealer meetings– International trade shows
• Managed client/media dinners, receptions, and presentations • Created marketing materials for events• Staffed exhibits and made presentations
Trade Show and Event Mgmt
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• Directed Marketing across 17 States– Increased sales by $30 Million – $5 Million advertising budget
• Product and pricing experience• Managed affiliate marketing programs• Social Media Marketing experience
Marketing Mgmt Experience
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Communications Experience
• 20+ years experience and Masters degree• Media Relations and Crisis Communications• Client communications • Internal communications
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Innovative Ideas
• Manage Social Media to generate leads
• Create partnerships to maximize ROI and increase sales efficiencies
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Recommendation
Bruce Condit
Director Business Development
Contact Information
Ph. 214-734-3602