BRITISH WOOL “MEET THE FLOCK”

SERVED: British Wool Marketing BoardEXPRESSED IN: Print - Nat’l - Full PageLIVED IN: Outdoor/Ambient - WebAD: Shane KnightCW: Thomas Scaglione

MEET THE FLOCK. There are over 60 different breeds producing some of the world’s most durable and versatile wool. Each one of these sheep tell a different story, from perhaps the most intimate details of the pastures in Northern England to why guard llamas aren’t really that bad.

ON THE WEB. At the homepage, viewers would be presented with a completely explorable wall of elegant portraits. Scrollable in 360o, there are over 60 sheep representing each breed - well. Rich with character, each story would be presented along with corresponding “collections”, which inform viewers where they can find products made from British Wool.

EXTRAS. You can tell a lot about a person by their iPod playlist. What would a British, pasture dwelling, ewe listen to? We took a guess and compiled an album.