Download - Britannia Supply Chain Ppt
MANAGE, HYDERABAD
Introduction Started in 1892, Kolkata
Net sales – 31,122 Million Rs.
Manufacturing units: Kolkata, Uttaranchal, Delhi,
Chennai
Contract Manufacturing Units: 40
Strategy to setup new contract manufacturing units atleast
at 35 locations in the country
Products Nutri Choice 5 Grain Biscuit
Good Day
Treat Fruit Rollz
Marie Gold
Milk Bikis
Tiger
50-50 Maska Chaska
Daily Fresh Bread, Cakes, Rusks
Shubh Kamnayein
IMPORTANT BRANDS PITCHED AGAINST EACH
OTHERCategory Britannia Parle Leader
Glucose Tiger Parle -G Parle-G
Marie Marie Gold Marie lite Marie Gold
Salty snacks 50-50 Krack Jack Krack Jack
Choco chips Good day Hide n seek Good day
Milk Milk bikis Maha sakhti Milk bikis
Bourbon Bourbon Hide n Seek Bourbon
Nice Nice Nice Britannia Nice
Multi grain Nutri choice ----- Nutri choice
Cream Cream Treat Kreme Cream treats
Cookie Good day 20-20 Good day
To innovatively market to the Secondary trade Channel Britannia India’s No. 1 Biscuit Brand: Rated as Super Brand for 2 consecutive years
Tamil Nadu has over 22% contribution in Britannia’s Volume in India
Only Kind of Program in Foods Industry
Nearly 6 months of Management at Evolve
Over 1500 Secondary Trade Partners from Tamil Nadu
360 Degrees approach once again
Encompasses
Purchase Reporting & Tracking
Planning to Dictate Product mix Models
Tele based Channel Support-Inbound and Outbound from Chennai Office
Introduction & Implementation of New Trade Offers to boost Sales in sagging
periods
Managing Personal Relationship Portfolio
Rewards Redemption – Sourcing, Delivery and Logistics ~ USD 0.5 million
Annually
Biscuit
Manufact
urer
Distribut
or Retailer Custome
r
Material
Funds
Info
Flows in Supply Chain
Retailer
CMU
(Central Manufacturing Unit)
Distributor
Customer
Depot
Parle Factory
RetailerInstitutions
Eg. Hospitals
Distributor
(Retailer)
Distributor
(Institutional)
Customer
Distribution Strategy
Britannia Supply Chain
a. Imported productsb. Domestic products
a. Imported productsb. Domestic products
Crude Palm oil comes from Indonesia and Malaysia
Shipped to Kandla Port
Refining of Crude Oil
Traders supply refined palm oil to Britannia
a. Imported productsb. Domestic products
Supplier (Wheat)
Supplier (Sugar)
Supplier (Butter)
Company/CP
C N’F agent
Distributors
Retailers
Customers
Procurement Cycle
Customer Cycle
Replenishementand
manufacturingCycle
Wholesaler
Analysis of Supply chain Model based on third party manufacturers
ERP Software:
Consistent data sharing
Increase in efficiency.
Reduction in operational overheads.
Better working capital management.
Increased control over inventory management.
Realistic production scheduling.
Effective cost control system.
Optimal usage of capacity.
Timely purchasing and efficient vendor management.
Minimal effort in following regulatory norms because of a strong EXCISE system.
Make-to-stock
Pull driven
Balanced Score card
SRM: Annual procurement meet
• Uninterrupted supply.
• Purchase on regular basis from traders.
• Develop alternate source of supply
• QQPRST
Recommendation ... Regulation of C’NF agent.
Self transportation
Thank you!Have a