Download - brief 6.pdf
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Extended Practice Submission 22/06/15Brief Six: Something More / Leeds City Council James Keefe:
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Something More are a new branding company based in Leeds that specialise in creating and bringing brands to life.
The target audience are locals living in Leeds that are looking for activities to do with the family.
To create a brand for a specific theme (The Council)
Brand Guidelines // Poster series
Context:
Target Audience:
Brief:
Deliverables:
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Extended Practice Submission 22/06/15Brief Six: Something More / Leeds City Council James Keefe:Reference Imagery
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Research: I looked into what services the council provide and I was surprised at the vast amount of areas that they cover. This lead me to narrow down my research to the attractions that the council provide. I decided to focus my brand on the museums and galleries within Leeds. Leading on from this I started to look at vector illustration and icons.
Concept: I came up with the brand GO2 which is a sub division of the council that aims to promote the nine attractions in Leeds. The design aims to use modern illustrations to make the attractions more appealing to adults and engage children to create interest in the venues.
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Extended Practice Submission 22/06/15Brief Six: Something More / Leeds City Council James Keefe:Brand Guidelines
// Headline Font
// Logo
// Logo Variations
// Spacing
// Poster Guidelines// Primary Font
ChunkFive Ex
AaBbABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Corbel
BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
AaBb
Abbey House Museum
Leeds Discovery Centre
Kirkstall Abbey
Leeds Art Gallery
Leeds City Museum
Leeds Industrail Museum
Lotherton Hall
Temple Newsam
Thwaite Mills Watermill
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Extended Practice Submission 22/06/15Brief Six: Something More / Leeds City Council James Keefe: Extended Practice Submission 22/06/15Brief Six: Something More / Leeds City Council James Keefe:
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Poster Series
Deliverables: Each poster follows the poster guidelines for a consistent layout throughout. The nine attractions have a unique illustration relative to the specific gallery or museum. The designs aim to create an association with the audience and the attraction through the visualisation of iconic references to the place.
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Extended Practice Submission 22/06/15Brief Six: Something More / Leeds City Council James Keefe: Extended Practice Submission 22/06/15Brief Six: Something More / Leeds City Council James Keefe:
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Context
Location: The designs are to be used on a large scale and placed in areas around the city where the target audience will see them. For example, bus stops, train stations, shopping centres...