![Page 1: Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides](https://reader034.vdocuments.us/reader034/viewer/2022051818/54c3a1ca4a7959096d8b460e/html5/thumbnails/1.jpg)
Bridging Your Direct Marketing and Social Media
Activities for Fundraising Success
Jocelyn Harmon, Roz Lemieux & Evan Parker
![Page 2: Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides](https://reader034.vdocuments.us/reader034/viewer/2022051818/54c3a1ca4a7959096d8b460e/html5/thumbnails/2.jpg)
Back in the day…
![Page 3: Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides](https://reader034.vdocuments.us/reader034/viewer/2022051818/54c3a1ca4a7959096d8b460e/html5/thumbnails/3.jpg)
Back in the day…
• Direct mail• Telemarketing• Events• Face to face solicitations
![Page 4: Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides](https://reader034.vdocuments.us/reader034/viewer/2022051818/54c3a1ca4a7959096d8b460e/html5/thumbnails/4.jpg)
But now…here comes everybody!
![Page 5: Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides](https://reader034.vdocuments.us/reader034/viewer/2022051818/54c3a1ca4a7959096d8b460e/html5/thumbnails/5.jpg)
• 200+ million people on Facebook • 133 million blog records indexed
since 2002 – Technorati• 75% of online adults use some
form on social media - Forrester
![Page 6: Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides](https://reader034.vdocuments.us/reader034/viewer/2022051818/54c3a1ca4a7959096d8b460e/html5/thumbnails/6.jpg)
100s of new tools
![Page 7: Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides](https://reader034.vdocuments.us/reader034/viewer/2022051818/54c3a1ca4a7959096d8b460e/html5/thumbnails/7.jpg)
So who should you pay attention to and how?
![Page 8: Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides](https://reader034.vdocuments.us/reader034/viewer/2022051818/54c3a1ca4a7959096d8b460e/html5/thumbnails/8.jpg)
![Page 9: Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides](https://reader034.vdocuments.us/reader034/viewer/2022051818/54c3a1ca4a7959096d8b460e/html5/thumbnails/9.jpg)
![Page 10: Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides](https://reader034.vdocuments.us/reader034/viewer/2022051818/54c3a1ca4a7959096d8b460e/html5/thumbnails/10.jpg)
Key considerations
1. What do you want to do?2. Where do your stakeholders
“live?”3. What ‘s your capacity?Bonus: Understand the capabilities
of the different media.
![Page 11: Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides](https://reader034.vdocuments.us/reader034/viewer/2022051818/54c3a1ca4a7959096d8b460e/html5/thumbnails/11.jpg)
What do you want to do?
a) Awareness – build a presence on social networks
b) Activism – see abovec) $ - direct mail is still KING, although
online giving is on the increased) Acquistion – Google ad words, email
marketing, co-rege) All of the above -
![Page 12: Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides](https://reader034.vdocuments.us/reader034/viewer/2022051818/54c3a1ca4a7959096d8b460e/html5/thumbnails/12.jpg)
Where do your stakeholders “live”
How?• Do a survey• Do a social data append
![Page 13: Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides](https://reader034.vdocuments.us/reader034/viewer/2022051818/54c3a1ca4a7959096d8b460e/html5/thumbnails/13.jpg)
Understand the capabilities of different media
Causes has raised $10 million since it’s launch two years ago.
but
Total giving to charitable organizations from individuals in 2008 was $229.3 billion (75%)!
![Page 14: Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides](https://reader034.vdocuments.us/reader034/viewer/2022051818/54c3a1ca4a7959096d8b460e/html5/thumbnails/14.jpg)
What’s your capacity?
• Average nonprofit is allocating ¼ FTE to social media – The Port
• Content is KING and takes a TON of time to create.
![Page 15: Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides](https://reader034.vdocuments.us/reader034/viewer/2022051818/54c3a1ca4a7959096d8b460e/html5/thumbnails/15.jpg)
The logical progression
• Website first!• Email second!• Wade into social carefully!