BRIDGING THE GAP BETWEEN
ACADEMICS AND INDUSTRY EXPECTATIONS
What Colleges Teach?
Theoretical knowledge of markets and trends in industry
Tried and tested ways of getting a white colored job
Strategies to compete in competitive environment
What Students Absorb?
A degree is sufficient to get a job Set up unrealistic expectations in terms of salary,
timing and mobility. Knowledge earned from a degree is sufficient to
survive in corporate world
What Industry Wants?
A work Attitude Strong analytical, listening and communication
skills Team player, collaborative approach motivated,
committed, dedicated Basic understanding of the business and its
processes. Ability to learn and unlearn
The GAP (Area of Concern)
Students expectations Industry expectations
Knowledge and skill sets industry expectations
What can be done
Industry interaction with the students should be increased
Frequent visits to corporate houses will make students accustomed to corporate ways
More internships, workshops and live projects can become a part of students curriculum
Students should be more involved in placement process to have better understanding of industry.
Case Study
What I learned in college? Theoretical knowledge Tried and tested skills Limited methodologies to solve problems
What I experienced in industry? Corporate life comes with challenges everyday Work attitude needs to be cultivated Theoretical knowledge gained cannot be applied to practical application
every time
Where is the gap? Student’s expectations in terms of work environment, salary and job
profile is not realistic Faces tough situations at workplace due to lack of attitude
What can be done? Industry expert interaction should be increased More and more workshops/seminars should be planned
Sheetal SharmaMBA – MarketingB.Sc - Zoology24 Years
Case Study
What I learned in college? Tried and tested methods of solving problem Theoretical approach to decision making Unorganized process orientation
What I experienced in industry? Risk analysis and real time problem solving Spontaneous and balanced decision making Organized and structured oriented
Where is the gap? Lack of expertise in a particular domain Difference between Perception and reality of ownership and
responsibility
What can be done? Academics based on practical education from industry experts Introduction to graduate executive programs in Indian education system
J Kanthi PriyaMBA – Marketing & HRBBA - Marketing 23 Years
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