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Brian Roberts
U.S. Lotteries and the Internet
– Revolution or Evolution? 1
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Words of WisdomProfound Words
of Wisdom
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I’m Listening
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U.S. Gaming Market 1964excluding Racetracks
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U.S. Gaming Market 2012
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40 states
900,000
machines5
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The Point
If we don’t take those BABY STEPS to take ownership of the Internet our
competitors will;
Just like they took VLT’s!
Things Evolve, little by little, BABY STEPS
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The INTERNET is NOT a NEW FORM or EXPANSION of
GAMING
The INTERNET
It is a Global System of Interconnected
Computer Networks7
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The Political DebateThe mere mention of Internet and gaming
in the same sentence, regardless of legitimacy of the activity fuels the political
debate.
Today’s debate is confused by our competitors; under the mantra of allowing people to play poker over the Internet; but
it want stop there.
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Change our Terminology
OUT:Internet Gamingi-gaming Playing on the
internetIN:Digital retail
channelse-commercem-commerceOnline sales
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The Gaming and Consumer Markets Have Changed
The current practices of selling lottery tickets do not appeal to new consumers who prefer to make purchases online at their convenience.
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Providing e-commerce for the sale of existing lottery products simply
expands the retail base to maximize sales;
it does not expand gaming. It is protecting the franchise that state
legislatures have given their respective Lotteries to provide funding
for good causes.
Benefits and Experience
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Commercial Break
The World’s Largest e-Retailer of Lottery
Tickets
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MORE Words of Wisdom
Remember – Things are not
always the same as we think they
are!
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THANK YOU