Brett Sports & Entertainment is a Sports Marketing Company that
specializes in minor league sports. Brett Sports & Entertainment
teams are owned by the Brett family, which includes Major League
Baseball Hall of Famer George Brett and Brett Sports managing
partner Bobby Brett.
The Spokane Indians have been in the Spokane community for over
100 years with 2012 marking the 109th season of professional
baseball in Spokane. The Indians have won 8 Northwest League
Championships (16 overall) including three (2003, 2005, 2008) with
current major league affiliate, the Texas Rangers.
The Spokane Indians organization provides affordable family
entertainment for everyone by creating a safe, fun and friendly
atmosphere while exceeding guest expectations (the WOW Factor).
George Brett, Baseball Hall of
Famer
2010 Catalyst Award Winner
Clean/Green Organization of the Year
Sergeant Chris Weichman returned home from
Afghanistan to surprise his wife and daughters between
innings at a Spokane Indians baseball game on August
8th, 2011. This story was featured nationally on CNN,
ABC News and FOX television.
Spokane Indians fan Leslie Vancil won a brand
new Ford F-150 truck on Grand Slam Giveaway
Night, on July 28th, 2011.
Bob and Michelle Olsen won $10,000 after Spokane Indians
pitchers struck out 10 batters against the Vancouver
Canadians on 10K’s for $10K’s Night, July 8th, 2011.
There were many great highlights in 2011. Here are a
few that made BIG NEWS:
For the thirteenth straight year, the Spokane Indians led the Northwest League in attendance with 183,458 total fans
(4,830 per game) and ranked in the top ten in total attendance for Short Season Single-A-Baseball, solidifying
Spokane as the premier place to watch baseball in the Northwest.
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The 2011 Indians season was the second highest attended sporting event in the Inland Northwest. Here’s a look at
attendance figures from the past year:
ATTENDANCE IN THE INLAND NORTHWEST
Spokane Chiefs Hockey 231,810
SPOKANE INDIANS BASEBALL 183,458
Gonzaga Men's & Women's Basketball 155,530
Washington State University Football 147,194
WSU Men’s & Women’s Basketball 135,865
Spokane Shock Arena Football 92,497
Tri-City Dust Devils Baseball 85,953
Yakima Bears Baseball 66,545
Eastern Washington University Football 37,459
EWU Men’s & Women’s Basketball 26,682
OTHER ATTENDANCE - EVENTS OF INTEREST
Bloomsday 2011 (Participants) 56,640
Hoopfest 2011 (Participants) 27,876
Reflects total regular season home attendance.
The Spokane Indians have drawn more than 1.8 million fans over
the past decade. These fans cover a large demographic range. At
Indians games you see families, seniors, young adults… all looking
for affordable family entertainment
46% of fans are women. (MiLB Avg: 43%)
32% of adult fans have at least one child at home.
63% of adult fans have attended college.
74% of adult fans are home owners.
The average annual household income of Indians fans is $57,622
while the median household income for the Spokane area is
$44,694.
The Spokane Indians are the ticket for any advertiser that wants
to deliver their message to a large segment of the community in a
fun, family-orientated atmosphere!
Household Income Levels
The large majority of Indians fans attend one or two games a year.
Most fans come out to a game using their employer’s season tickets,
as part of a group, or by purchasing individual game tickets.
17% of Indians fans attend as a part of a group.
18% of Indians fans buy individual walk-up game tickets at the box
office.
54% of Indians season tickets are owned by businesses, and almost
all businesses use their season tickets for customers and employees
thus insuring a variety of attendees for those season tickets throughout
the season.
The Spokane Indians are the ticket for any advertiser that wants to
deliver their message out to a large segment of the community in a
fun, family-orientated atmosphere!
Group
17%
Walk-Up
18% Ticket
Package
54%
Other
11%
The Spokane Indians not only have a large demographic fan base,
but also draw from a large geographic area. While the Indians
attract families primarily from Spokane and Kootenai County, fans
travel from as far as Western Montana and Southern British
Columbia to enjoy our family-friendly atmosphere.
79% of Indians fans are from Spokane County
15% of Indians fans are from Kootenai County
5% of Indians fans are from Latah County
2% of Indians fans are from Stevens County
Avista Stadium is the perfect venue to advertise your products and
services to customers who come from a wide geographic area.
Indians Fans will be Cheering
for Your Company!
Let's face it, even the best advertising gets lost in the noise these days. You can study demographics and media buys until you're blue in the face, and your ad may still end up as a small piece in a sea of messages.
Consumers want to connect with your company. They need to feel tied to your product emotionally. These ties bind, and mean long term sales for your company. Create this connection with an Indians sponsorship.
The Spokane Indians will utilize the special bond between team and fan to help sell your product!
Indians fans won't miss your advertising by spinning the dial during
each commercial break, as happens all too often with music radio buys
in this age of pre-programmed radio selector buttons. In fact, it has
been proven with live sports radio, Indians listeners will be committed
to not only the play-by-play, but also the pre-game and post-game
shows!
No one punches out of a sports radio broadcast to avoid the
commercial breaks
The Spokane Indians radio broadcasts have a limited number of
advertisers which increases our sponsors’ impact. As a result, our
sponsors receive a higher recall level for their commercials than spots
that run during non-sports radio broadcasts.
Sports Radio is a proven approach to reaching customers. Indians radio
broadcasts give you and your business frequency, positive community
exposure, and a competitive advantage.
All 76 home and away Indians games are broadcast live, so your
message will be aired throughout the summer!
50,000 WATT RADIO STATION!!!
Lightly shaded area indicates KGA’s
primary coverage.
All Indians games are broadcast live throughout the Inland Northwest
on 1510 KGA, with the voice of the Indians, Mike Boyle and legendary
broadcaster Bob Robertson.
With a radio commercial during the Indians broadcast, your company’s
message will be broadcast live throughout the entire summer during all
76 Spokane Indians home and away games.
In addition to receiving exposure with the radio commercial, your
company will receive live announcer drop-ins and pre-recorded
opening and closing radio billboards during each Indians radio
broadcast.
With the Spokane Indians radio broadcast, your company will receive
maximum exposure all summer long!
2012 - Indians Broadcast Team
Mike Boyle Hall of Fame Broadcaster,
Bob Robertson
Television has held the title as the largest mass medium used for
advertising for more than 60 years, reaching more than 94% of the
country’s population. Television is an important component of a media
plan because of its persuasiveness, visual impact and viewership
retention.
Live events retain more viewers during commercial breaks than other
broadcasts!
The Indians will broadcast six games live from Avista Stadium locally on
SWX TV with special commercial and feature opportunities available.
Now, the excitement of being at the ballpark can be seen from the
comfort of your own living room.
SWX has tremendous coverage in Spokane and Coeur d’Alene, both on
cable and over-the-air. Plus, SWX is promoted in every KHQ
Newscast, 7 days a week!
Indians TV Broadcast – Sam Adams
2012 Broadcast Dates:
TBA - Opening Night Fireworks
TBA - Family Feast Night
TBA - Fireworks Night
TBA - Family Feast Night
TBA - Fireworks Night
TBA - Season Finale Fireworks
The Indians Promotions Staff will team up with your company to
design a nightly sponsorship that will get your name out in front of a
stadium full of potential customers. From theme nights (i.e.
Fireworks, Hawaiian Night) to famous entertainers, fans will
remember the fun and excitement they had at the Indians game and
associate it with your company.
A marketing campaign complete with the following elements will be
designed just for you:
• Mention in 130,000 Spokane Indians Pocket Schedules
• Mention in 12,000 Souvenir Scorecards
• Mention in nightly Souvenir Scorecard Game Notes insert
• Mention on the Promotions Page of the Spokane Indians website
• Live, in-stadium public address announcements
• Mentions of your name on radio advertisements produced and placed by the
Spokane Indians three days prior to your game night.
• Live announcer drop-ins during Indians radio broadcasts three games prior
to your event
• Logo in advertisement in the Spokesman-Review for a minimum of three days
prior to your event
• The Spokane Indians will secure a media partner (newspaper, television,
and/or radio) to help promote your night.
• Opportunity to have a display table during the game
• Opportunity to distribute coupons or promotional material to fans as they
leave the game.
There’s no better way to highlight your company or product
than with Spokane Indians In-Game Promotion.
A minimum of ten times during the season, your name and
brand will be in front of a captive audience at Avista Stadium.
Fans will be entertained between innings by the Indians’ zany
promotions that range from Eye Consultants Eye Ball Races
to the Pepsi Recycling Races.
Sponsorship of an In-Game Promotion includes:
• Mention in 130,000 Spokane Indians Pocket
Schedules
• Logo placement on the on-field signage
• Logo placement on the graphic scoreboard
• Live mention over the Public Address system
Turn the page for your customized on-field promotion!
With Indians signage, you will become a part of the pageantry
surrounding the game. Your full-color, hand painted sign will
connect your company to the exciting action on the field. Every
fan in the ballpark will view your sign, and it may be highlighted
on the TV news or featured in the newspaper!
There is no better way to be a part of the game than to have an
Outfield Fence Sign at Avista Stadium!
The 8k Pennant Run & 1K Kids Run takes place every summer
just prior to a Spokane Indians Baseball game. This unique run
allows fans to experience a competitive race while finishing on
home plate at Avista Stadium. Race participants also receive a
ticket to that nights game and proceeds will be given to a local
charity.
This one-mile, flat walk around Avista Stadium will end with each
participant parading onto the field before the game. All donations
will be given to the Eastern Chapter of the Susan G. Komen
Foundation .
This program was created to benefit two underprivileged schools
in the Spokane Area. The 250 undated ticket vouchers will be
given to teachers from each school. The ticket vouchers will then
be used as incentives for students in the classroom.
At least twice a year Spokane Indians players and Otto the
Mascot will visit the pediatric center at a local hospital to sign
autographs and take photos with patients. In addition the
patients will be given tickets to that nights game.
Partnering with local nonprofits is not a byproduct of our business—it's how we do business.
The official Stadium publication at Spokane Indians games is the Indians
Souvenir Scorecard. The scorecard features space to score the game on the
inside, inserts loaded with information and statistics about the Spokane
Indians and their opponent. At least 12,000 Scorecards will be produced for
the 2012 Spokane Indians season.
The Spokane Indians will print and distribute 130,000 pocket schedules
throughout Eastern Washington and North Idaho region to promote the
Indians 2012 season. The Indians pocket schedule includes the Indians game
information and the promotional schedule.
The Spokane Indians Scorecard and Pocket Schedule are two more unique
ways to promote your company.
Indians Scorecard
Indians Pocket Schedule
The Indians website is viewed year round and features the latest
news stories, plus up to the minute scores, standings and statistics.
The Indians website is also a popular place to order tickets and
team merchandise. During the course of the 2011 season, the
Spokane Indians website saw 634,058 views with each visitor
averaging over six (6) minutes per visit during the year. These are
all potential customers for your company.
The Internet could be the perfect medium for your company to
reach its target market and offers your company a unique, fun and
highly visible way to create valuable exposure and name
recognition.
The Indians have instant access to thousands of loyal followers via
Facebook, Twitter, and our in-house email database.
The Indians have a limited number of web advertisers ensuring
you maximum exposure for your company.
Season Tickets will guarantee you the best seats, game after game, and are a
great way to entertain clients or reward employees. You'll also receive
membership to the Banner Bank Diamond Club, a special package of perks
and privileges including access to an express entry gate, guaranteed
promotional items, and an invitation to the Diamond Club Pre-Season social
with every Season Ticket purchase.
The Indians offer 7, 14, and 21-game Mini-Season Ticket Plans, with all the
benefits of the Banner Bank Diamond Club.
Have you tried every option for your company's social event? We can
design a special group outing for you and your company at a Spokane
Indians game. We also offer seating in any of our special group areas such
as, a Nightly Skybox, The Grotto, The Depot or the Bud Bullpen. Reserve a
block of seats of 20 or more and received a special group discount!
Each year, the Indians donate over $15,000 in tickets to organizations and
families with need in the Inland Northwest. Through the Take Me Out to the
Ballgame program you can help a child attend an Indians game for as little
as $5!
• You have the right to use the Spokane Indians’ logo, marks
and name to promote your partnership with the Indians.
• You will receive a logo on the sponsor page of the Indians
website at spokaneindiansbaseball.com including a link back to
your website.
• Schedule OTTO the Mascot for a celebrity guest appearance
at your company event.
• Distribute coupons or promotional materials to fans as they
leave Avista Stadium at the end of one game during the season.
• Have a one-page promotional insert in the Souvenir
Scorecard for one game during the season.
• Insert coupons and/or promotional materials into Spokane
Indians Ticket Package envelopes prior to the start of the
season.
• Schedule Spokane Indians players for celebrity guest
appearances at your company event.
• Have your company mascot appear at Avista Stadium during
one game each season.
• Schedule a night to have a promotional table at Avista Stadium
during one game each season.
As an Indians Sponsor, you have the opportunity to take
advantage of the following great benefits:
For one sparkling day, you get to be a Big League Player. The Spokane
Indians will set aside a special day during the season where sponsors
take batting practice, fielding practice, and actually play a game on the
award winning field at Avista Stadium. You'll dress in the clubhouse,
hang out in the dugout, and enjoy a ballpark barbecue after the game.
The stadium will look like it is setup for an Indians game, but it's just
for you and our other sponsors. Your Field of Dreams!
All sponsors will receive an invitation to the annual Sponsors Winter
Social with the Spokane Indians in January 2011. The Sponsors Winter
Social is a baseball social held prior to a Spokane Chiefs Hockey game
each winter. Look for your Winter Social invitation coming soon!