Download - Breaking Bad UX
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UUX Expert & Entrepreneur
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Lean UX Work Cycle
The Startup Bible:
What problem are you solving?
Who are you solving it for?
1. Feel the pain
The Mug-Mouse
Think / Feel the pain
Louise Wictoria Klinker
iOnRoad
Think / Feel the pain
iOnRoad
Think / Feel the pain
Think / Feel the pain
Think / Feel the pain
The Startup Bible:
What problem are you solving?
Who are you solving it for?
2. Know your user
lukechueh.com
lukechueh.com
Think / Know your user
Both sides of the
marketplace
Broad answer
This and that
Think / Know your user
Think / Know your user
Think / Know your user
Think / Know your user
Lean UX Work Cycle
1. Feel the pain
2. Know your user
3. Validate assumptions
3. Validate assumptions
Lean UX Work Cycle
1. Feel the pain
2. Know your user
3. Validate assumptions
4. Test with real users
4. Test with real users
Check/ Test with real users
$300 Million Button
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Check/ Test with real users
$12 million increase in revenue
Check/ Test with real users
AfterBefore
x
Lean UX Work Cycle
1. Feel the pain
2. Know your user
3. Validate assumptions
4. Test with real users
5. Onboarding during use
Make/ Onboarding during use
BreezoMeter
Make/ Onboarding during use
Snapchat
Make/ Onboarding during use
tinder
Make/ Onboarding during use
6. The 3 Fs
Functionality
Fun
Feeling
Lean UX Work Cycle
1. Feel the pain
2. Know your user
3. Validate assumptions
4. Test with real users
5. Onboarding during use
6. The 3 Fs
7. UX first