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Breakfast Segment : Analysis
Amit GargPallavi PriyankaShobha HadimaniPradeep NimagaddaVikram BahetiSovan GhoshSaksham Khandelwal
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EXISTING MARKET
Reasons for new opportunities in the breakfast segment:
• Nuclear families
•Working women
•Higher Disposable income
•Increasing awareness about consuming healthy breakfast
• Fast paced lifestyle
•Work timings
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Need for a breakfast solution that combines convenience, health and taste.
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Western Influncers
Channa Bathura
Bread Jam/Toast
Corn Flakes
Egg Variations
West India
Poha Vairants
Upma Variants
East India
South India
Dosa
Uthappam
Central India
Poha Varaints
Cheela
Upma
Sabudana Khichidi
Upma
North East India
Parratha Variants
According to the communities
Idli
Breakfast/ Nashta Habits India
Allu PuriBread CutletEgg/ Egg products
Samosa/Vada Pav
North India
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Primary Research
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Demographics
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32%
15%
13%
7%
32%
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8%
39%
32%
14%
2%
3%
0%
6%
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48%
45%
4%
1%
1%
1%
0%
0%
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Daily Expense One Is Likely To Spend On Breakfast
How Often One Prefers To Buy
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Preference To Have Food
Preference For Kind Of Food
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Daily expense one is likely to spend on breakfast
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How often one prefers to buy
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Preference to have food
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Preference for kind of food
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11%
49%
3%
13%
37%
10%
48%
3%
13%
38%
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54%
28%
15%
4%54%
28%14%
3%
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28%
20%
4%
4%
16%
24%
42%
23%
32%
8%
28%
21%
4%
3%
16%
23%
23%
44%
32%
9%
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Choices Of Breakfast
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INSIGHTS•From the survey, a majority of people in India skip breakfast (approx 67%)
•47% takes 0-20 min to prepare breakfast while 78% would like to spend 0-10 min on Breakfast making
•81% wants to spend 5-10 min in having breakfast
•70% of people are ready to spend Rs. 10 to 30 per day on breakfast
•57% of people like to buy their breakfast on a daily basis or in an interval of 2-3 days
•84% of people prefer to have breakfast in groups or with somebody so accordingly the packaging of the product can be decided
•58% of people want to have hot breakfast in the morning
•54% of people prefer to have breakfast between plain & spicy so we can suggest the taste of the product accordingly
•Bread based breakfast is the most commonly used breakfast Pan India
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Product Recommendation
According to the survey, Bread based breakfast is eaten in PAN India
Recommendation : Indo Western Food
A special variety of bread which does not sog and the shelf life is 2-3 days. In
between we will have a paste of different variety for different states
depending upon the taste and preference
E.G. For North India, Paratha is the most consumed food, so a paste of
different varieties of paratha
West india : Poha based sandwich
East India : Noodles Based sandwich
South India : Dosa-idli based sandwich
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Aloo Bun with Curd Cream
• 67% of the sample consume wheat based breakfast
• People prefer nutritionally wholesome breakfast.
• Product:– Dough mixed with potato.– Curd cream– Different masala mixes imbibed, to provide the extra dash of flavour.
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Emerging Trends
• Special diet breakfast:– Less salt & spicy– Increasing Lifestyle disorders (BP, DM): Less/no
consumption of salt & sugar.– More people susceptible to allergies: gluten &
lactose.– Special sports diet: High Protein diet
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Thank You