Download - Break Media Media Kit
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ALL ABOUT VIDEO
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DISTRIBUTEWe provide reach across one of the largest
Video Ad Networks online
CREATEWe create award-winning content, branded
entertainment and stand-out ad executions
ACTIVATEWe can activate your target audience with
engaging programs, sponsorships and events
WE OFFER VIDEO SOLUTIONS
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BREAK MEDIAS
DISTRIBUTION
REACHES OVER
141 MILLION USERS
ONLINE!
3*Source: comScore Media Metrix (May 2011)
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GET TO KNOW OUR SITES!
4Humor, news and insight for the plugged-in NASCAR fan.
Cutting edge and brutally funny coverage of mixed martial arts (MMA).
No-holds-barred reviews, news, and previews of the biggest shows and movies.
Delivering tips, guides, and advice on everything man-related from a top 3mens lifestyle site.
The leading source for game reviews, downloads, tips, and all things gaming,reaching over 990K visitors.
The number-one online humor destination delivering laughs to millions daily!
The premier destination for reaching young Hispanic males with content thatson the mark.
The one-stop shop for guys looking for style, grooming, and health information.
All the stuff guys love: gear, gadgets, how-to and celebrity gossip.
*Source: comScore Media Metrix (May 2011)
GUYS LOVE OUR SUITE OF ENTERTAINMENT PROPERTIES!
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Source: comScoreVideo Metrix (May 2011) 5
PROPERTYUnique Video
Viewers (MM)
Videos
Viewed (000)
121.8 2,113,309
41.7
(Combined)
407,900
(Combined)
Break Media Network delivers more video and more video viewersthan all other leading entertainment networks COMBINED!
DOMINATE THE COMPETITION
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6*Source: comScore Video Metrix (May 2011)
BREAK MEDIA REACHES OVER 50% OF VIDEO VIEWERS ONLINE!
WE STAND OUT IN THE CROWD
Video Ad Network Potential ReachTotal Unique
Viewers (000)
Videos
(000)
% Reach
Web Pop.
Minutes per
Viewer
Minutes per
Video
1 Google Display Network 146,990 15,255,176 68% 311.3 3.0
2 Tremor Media 142,077 3,975,080 66% 92.7 3.3
3 BrightRoll Video Network 127,097 1,963,631 59% 44.8 2.9
4 Break Media 121,813 2,128,559 56% 57.7 3.3
5 Digital Broadcasting Group (DBG) 107,145 1,964,887 50% 88.7 4.8
6 SpotXchange Video Ad Network 104,358 1,883,596 48% 58.1 3.2
7 YuMe Video Network 103,824 2,621,569 48% 76.1 3.0
8 TubeMogul Video Ad Platform 95,370 1,502,965 44% 47.2 3.0
9 TidalTV 87,589 1,378,288 41% 50.8 3.2
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Our display network reaches 141 MM monthly visitors across
the Break Media Networks 4,000 + premium publisher sites
Entertainment Women Auto Mens Interest Multi-Cultural
Entertainment Entertainment Entertainment Entertainment Entertainment
WHO ARE YOU LOOKING FOR?
*Source: comScore Media Metrix (May 2011)
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WE OFFER PRODUCTION AND EDITORIAL CAPABILITIES THAT
NO OTHER LEADING NETWORK CAN PROVIDE
Network In-StreamProprietary
Technology
Rich
Media
Editorial
Integration
In-House
Original
Production
Transparency
Break Media
Tremor Media X X
YuMe Video Network X X
Advertising.com Video Network X X
BrightRoll Video Network X X
Digital Broadcasting Group (DBG) X X
Adconion Video Network X X
SpotXchange Video Ad Network X X
SOLUTIONS THAT SET US APART
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SOLUTION-DRIVEN NETWORK
SPONSORSHIPS
COST-PER-MILLE (CPM)
COST-PER-CLICK (CPC)
COST-PER-ACQUISITION (CPA)
COST-PER-ENGAGEMENT (CPE)
COST-PER-VIEW (CPV)
COST-PER-LIKE (CPL)
WE OFFER A RANGE OF ADVERTISING MODELS TO HELP OUR
PARTNERS ACHIEVE THEIR ADVERTISING OBJECTIVES, ALONG WITHROBUST MEASUREMENT CAPABILITIES TO PROVIDE R.O.I
ADVERTISING MODELS
Reach
Clicks Total Views
Completion Rate
Engagement Index
Total Shares & Embeds
Path of Entry
Viewer Location
Intent to Purchase
Brand Favorability
..and many more!
MEASUREMENT CAPABILITIES
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DISTRIBUTE YOUR MESSAGE
We Offer a Myriad of High Impact
Premium Interactive Video Units,
including:
Video Stitial (Automatically Stream with
Audio)
Pre Stitial (Flash Ad Unit)
Pre-Roll (:15/:30 Video Content)
Brand Select (User Selected Pre-Roll)
Hover Ad (Animated Pre-Roll)
Page Engage (Custom Flash Unit) Expandable Banner
Super Expandable Banner
Video Roll (In-Unit Pre-Roll)
Video Roll Plus (Combined Pre-Roll and Ad)
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OUR ON-THE-GO OFFERINGS
OUR SUITE OF MOBILE OFFERINGS CONTINUES TO EXPAND ACROSS
ALL EXISTING AND EMERGING PLATFORMS!
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MOBILE ADVERTISING
WE OFFER A RANGE OF HIGH IMPACT ADVERTISING SOLUTIONS
ACROSS THE MOBILE LANDSCAPE.
Gallery Interstitial Mobile Banners Pre-Roll Pre-Stitial
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EMERGING PLATFORMS
EXPANDED DISTRIBUTION THROUGH TV, SET-TOP BOXES AND
IN-STORE NETWORKS
Desktop, mobile, and on your LG TV: The solution for local and online media.
Samsung Smart TVs help you connect with content, the web, family and friends.
Apps, shows, movies, and social connectivity.
The original, best-selling streaming player with a huge selection of instant
entertainment.
Sony Internet TV with Google TV Search, Personalization, and Dual View.
A web-enabled leader in premium content, Panasonic offers easy access to some ofthe leading entertainment properties from the web.
The largest out-of-home network of its kind.
*Source: comScore Media Metrix (May 2011)
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WE CREATEAWARD-WINNING
CONTENT, BRANDEDENTERTAINMENT AND
STAND OUT CUSTOM ADSOLUTIONS!
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ENGAGING ENTERTAINMENT
BRANDED ENTERTAINMENT
ORIGINAL SERIES
OUR CREATIVE LAB GROUP IS ON PACE TO CREATE OVER 4,000
PIECES OF ORIGINAL CONTENT IN 2011!
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http://brk.to/zoomd http://brk.to/select
http://brk.to/superad http://brk.to/pageengage
CUSTOM AD SOLUTIONS
OUR HIGH IMPACT AD SOLUTIONS ENGAGE USERS WITH YOUR
BRAND THROUGH UNIQUE EXPERIENCES!
http://brk.to/zoomdhttp://brk.to/selecthttp://brk.to/superadhttp://brk.to/pageengagehttp://brk.to/selecthttp://brk.to/pageengagehttp://brk.to/superadhttp://brk.to/selecthttp://brk.to/zoomdhttp://brk.to/zoomdhttp://brk.to/superadhttp://brk.to/pageengage -
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BREAK GAMES
BREAK GAMING STUDIOS CREATES CUSTOM BRANDED GAMES TOENTERTAIN AND ENGAGE ALL USERS!
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TENTPOLE PROGRAMS
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OUR TENTPOLE PROGRAMS ENABLE US TO ENGAGE OUR AUDIENCE
THROUGH UNIQUE PROGRAMS THEY LOVE!
Hysterical original content, guides to the best gear, fun sweepsweve got it all for
students headed back-to-school, and even more to offer your brand.
Zach Levi (Chuck) and his celebrity friends bring the party to Comic Con with their
Nerd Machine. Learn all about the fun at thenerdmachine.com!
Our audience loves pranks, and this is their big day. Seamlessly integrate your
messaging into the hilarity and join the fun.
Costume tips, parties, tricks and pranksits spooky how many editorial initiatives
Break Media will be rolling out that will be a big treat for partners.
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SPONSORSHIP PROGRAMS
WE OFFER A RANGE OF CUSTOM SPONSORSHIP OPPORTUNITIES
THROUGHOUT THE YEAR THAT CONNECT WITH YOUR TARGET!
Whether its the latest appliances or jaw-dropping technologies, Break Media will
team with you to cover this exciting event and develop engaging content around it.
Drive excitement for your product or brand initiative when Break Media covers the
coolest cars at the countrys biggest car shows.
This centralized destination on Screen Junkies will house the seasons movie trailers,
photo galleries, television show synopses, entertainment news, and celebrity gossip.
At the forefront of technology, electronics and gaming, Break Media will cover all the
announcements and highlights from the Electronic Entertainment Exposition.
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LAUNCH PARTIES
BREAK MEDIA KNOWS HOW TO THROW A PARTY! WHETHER YOURE
LAUNCHING A NEW PRODUCT, A NEW BRAND, OR JUST WANT TO SHOWYOUR APPRECIATION TO YOUR FANS, WERE HERE TO HELP!
Assassins Creed: Brotherhood Launch Party Prince of Persia Launch Party
Check it out: brk.to/parties
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15MM post views per month, plus thousands of likes and
comments
Our Twitter followers actively seek out tweets to re-tweet andengage our social media team in conversations around videos
and other relevant content
A network that reaches engaged subscribers and yields 213MM
views
Features original productions, branded content and completely
owned user-generated content; 40 videos have earned 1MM+
views each.
SOCIAL ACTIVATION
ITS A SOCIAL WORLD, LET US HELP CONNECT YOU!
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IN CLOSING
WHEN IT COMES TO VIDEO
SOLUTIONS,THINK BREAK MEDIA