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Medinge Group Annual Russian Panel
Dmitry Petrov & Sergei E.MitrofánovLisbon; September 1st, 2011
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About «Russian Panel»
• 45-50 minutes for discussion
• We plan to write an article for Medinge Journal based on discussion
• ...it’s not about Russia it’s about branding
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Brands Out of ControlMedinge Group Annual Russian Panel; Lisbon; September 1st, 2011
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DIGITAL LOYALTY
• Today a distance between Love and Hate is just one touch!
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Alert on glass in Baby Food...
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INTERNET RULES
•Without your support your post/tweet/news will live only 20 minutes
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REMEMBER!
•The Internet will never forget
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Some people think they know how to build brands. And even more – they think they are skilled to control them.
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OUT OF CONTROL
• Companies (marketers or advertisers) do not own information they post or into the Net
• NO authorities/experts - «ask Google»
• «Unlimited» word-of-mouth
• Response VS Silence
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Are there any evidences that personal attitudes towards particular brands, shared in social networks seriously influence identity and reputations of these brands?
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What is a core difference in a way traditional and «new» media impact on brands identity?
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How should brands respond on challenges rosed by «Zuckerberg Era»?
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If we don’t use social media, it will exploit us...
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