Hello
Everyone stand up!
Personality
Experience
Identity
Human interaction
Brands are like people
Identity
Identity
Who are you?
Where are you from?
What’s your promise?
Permanent
Google is born Sept. 4, 1998. Google is an american company. Google is a web search engine.
The Google identity?
To organize the world’s information
What is Google original promise?
Personality
How would you describe this man?
or this man?
Personality
How do you behave?
How do you dress?
What is your attitude?
Changing
How would you describe Google personality?
Clear & accessible?
Intuitive?
Generous?
Helpful?
Inventive?
To leave the world a better place
What is Google promise today?
Did Google become one of your
best friend?
Trust
Brands are like people
Personality
Experience
Identity
Experience must validate your promise and your values
In variable versions for easy usage
Interacting with a brand: a 360° experiencePoint of sale
The Story of Maison Dandoy
100% natural artisanal craftsmanship since 1829
How to transform a local family business into a global family brand?
Dandoy, traditional Brussels biscuit bakery
How to transform a local family business into a global family brand?
Dandoy, traditional Brussels biscuit bakery
How to transform a local family business into a global family brand?
Dandoy, traditional Brussels biscuit bakery
1 Read your past to build the future. 2 Use “Maison Dandoy” as name. 3 Tell your story. All the time. 4 Dandoy is about your people and family. 5 Dandoy means “Speculoos”. 6 Dandoy is Brussels. 7 Link with quality friends. 8 Say it simple. 9 Be consistent. 10 Smile.
The 10- advice list
We created a past forward brand
Focus on 1 product
Brussels roots
Dandoy crafts biscuits very seriously without taking itself
too seriously
Home =
Family
Older then Belgium
Focus on the motherhouse
Using the brands’ story to build a new brand
How to transform a local family business into a global family brand?
Dandoy, traditional Brussels biscuit bakery
How to transform a local family business into a global family brand?
Dandoy, traditional Brussels biscuit bakery
Cookies as golden dots
Page 29Base, 15 juillet 2011 Maison Dandoy Option 1
A brand with a consistent graphic toolbox
A yummy brand
How to transform a local family business into a global family brand?
Dandoy, traditional Brussels biscuit bakery
How to transform a local family business into a global family brand?
Dandoy, traditional Brussels biscuit bakery
A brand with a voicePage 22Base, 15 juillet 2011 Maison Dandoy
Spéculoos, le vrai nom du roi des biscuits
4– Le tone of voice
Elected best Speculoosof the world by the people of Brussels
Hungry speculators speculate on our speculoos
Brusselspeculoos
Speculoos. With two o. Because it’s goood
Even Manneken Pis eat Speculoosevery morning
Speculoos, the real name of the king of the biscuits
Élu meilleur spéculoos du monde par les Bruxellois
Bruxelles sans spéculoos c’est comme Manneken sans Pis
Il vous faut une dose de speculoos
A brand with a voice
A brand with a voice
How to transform a local family business into a global family brand?
Dandoy, traditional Brussels biscuit bakery
How to transform a local family business into a global family brand?
Dandoy, traditional Brussels biscuit bakery
Each pack is a gift
A visible brand
A human brand with Dandoy ambassadors
How to transform a local family business into a global family brand?
Dandoy, traditional Brussels biscuit bakery
How to transform a local family business into a global family brand?
Dandoy, traditional Brussels biscuit bakery
Special edition: the speculoos are talking
A brand opening stores around the world
Maison Dandoy Tokyo
Opening of new stores outside Belgium
How to transform a local family business into a global family brand?
Dandoy, traditional Brussels biscuit bakery
How to transform a local family business into a global family brand?
Dandoy, traditional Brussels biscuit bakery
International expansion
A brand with a voiceA Dandoy store near you, soon?
Brands are like people
Thank you!
@ThierryBrunfaut / @Base_design #BrandsAreLikePeople