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Holly Golightly should have been a BloggerCreating profitable brand relationships in the Blogopshere.Katie Laird@happykatie / @BlindsDotCom

1Questions or issues?Email: [email protected]

Lets talk aboutHow to find your Holly (ambassador)Brand blogger program tips + tricksThe bottom line of ambassadorship

Katie Laird@happykatie // @BlindsDotCom

Meet the Blinds.com MOBstersKatie Laird@happykatie // @BlindsDotCom

5And the MOBster programKatie Laird@happykatie // @BlindsDotComMonthly emailsContests + prizesPaid content oppsProducts for reviewPromotion + linksSURPRISES!Friendship

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Find your HollyIdeal ambassador persona?PersonalityEngagementContent potentialCreativity

The ambassador searchKatie Laird@happykatie // @BlindsDotComConferences, local eventsBlog stalking (yes)WOM in PR landCurrent traffic driversGoogle Alerts

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Watch out forKatie Laird@happykatie // @BlindsDotComVolume of brand reviewsTone + personalityResponsivenessConsistencyAudience connectivity

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Working with bloggersWorking with bloggersQuestions or issues?Email: [email protected]

Make it easy to work with youKatie Laird@happykatie // @BlindsDotComConstant communicationEditorial calendarResource centerComment, like, shareConstant communication

14Define your expectationsKatie Laird@happykatie // @BlindsDotComContent (#, when, where)Keywords + phrasesURLs to link toSentimentRich media (!!!!!)DEADLINES

15Teach what you wantKatie Laird@happykatie // @BlindsDotCom

16The bottom lineKatie Laird@happykatie // @BlindsDotCom

Define your success (creatively)

Katie Laird@happykatie // @BlindsDotComTrafficSample pack ordersOrdersEmail subscribersFollowers

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Whats in it for your bloggers?Katie Laird@happykatie // @BlindsDotCom19

Pinterest contest with Curbly // YouTube content // 20Lets wrap it upKatie Laird@happykatie // @BlindsDotComGrow your brand with fresh advocatesExperiment without fear across channelsTest, test, test to see what works + howBe friendly, have fun, make a pal

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www.brandabouttown.com

www.brandabouttown.com

Thanks for being here!Katie [email protected] @happykatie // @BlindsDotCom


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