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Branding: More than a logo
Melissa Stockstill, CMPBlog: MindKube.wordpress.comWebsite: www.MindKube.com
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Let’s start by dispelling some myths…
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STEP ONEa brand is not a logo
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STEP TWOa brand is not an identity
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Sidebar info here
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STEP THREEa brand is not a product
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So…WHAT is a BRAND?
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Sidebar info here
A brand is how someone feels in their gut about your company, product or service.
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Sidebar info here
Brands are what they say it is…
not what you say it is.
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1. Consumers have too many choices and no time.
2. So many offerings have similar features
3. Most consumers base their decisions on trust.
Branding is important because…
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Sidebar info here
Trust comes from meeting and beating
consumer expectation.
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How can you create a compelling brand?
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1. Differentiation: How are you different?
2. Focus: Who are you, what do you do, & does it matter?
3. Innovate: How you execute your branding is critical.
4. Logo: Icons vs. avatars
5. Validate: Bringing consumers into the creative process
Steps to Creating a Brand…
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1. Differentiation: How are you different?
2. Focus: Who are you, what do you do, & does it matter?
3. Innovate: How you execute your branding is critical.
4. Logo: Icons vs. avatars
5. Validate: Bringing consumers into the creative process
Steps to Creating a Brand…
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1. Differentiation: How are you different?
2. Focus: Who are you, what do you do, & does it matter?
3. Innovate: How you execute your branding is critical.
4. Logo: Icons vs. avatars
5. Validate: Bringing consumers into the creative process
Steps to Creating a Brand…
mindkube.com
1. Differentiation: How are you different?
2. Focus: Who are you, what do you do, & does it matter?
3. Innovate: How you execute your branding is critical.
4. Logo: Icons vs. avatars
5. Validate: Bringing consumers into the creative process
Steps to Creating a Brand…
mindkube.com
1. Differentiation: How are you different?
2. Focus: Who are you, what do you do, & does it matter?
3. Innovate: How you execute your branding is critical.
4. Logo: Icons vs. avatars
5. Validate: Bringing consumers into the creative process
Steps to Creating a Brand…
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If people can change their clothes without changing who they are…
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Thank you!
Melissa Stockstill, CMP
Website: MindKube.com Blog: MindKube.wordpress.com