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Branding and Marketing Your School With Social Media
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Get Connected
We work with New Tech Network
Theresa Shafer – Online Community Manager – Follow me: @TheresaShafer
@NewTechNetwork – Blog: TheresaShafer.blogspot.comKrista Clark – Director of Communications – Follow me @KristaMClark
– Blog: The NewTech Exchange
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Schools & Social Media
Community
• Communication• Branding &
Marketing• Inside look at
your school• Develop
Partners
Staff
• Professional Development
• Virtually attend conferences
• Connect with resources
Students
• Craft a Digital Footprint
• Connect with higher ed
• Connect with experts & resources
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People are talking about you….
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What are they saying?
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What do you WANT them to say?
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Top Two Ways Schools Communicate
WebsiteNewsletters
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How The Rest of the World Communicates
Blogs
Facebook Cell Phones
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• What is your message?• Who is your audience?
Purpose
• Website-add a blog• Already existing?
Which tools?
• What will you share?
Develop a Content Plan
Getting Started
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• You and your staff?• Students?
Who?
• Educate your staff, students• Workshops for parents
Policies
• How will they know?• How did you grow?
Launch Promote Measure
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Keep in MindYou can prescheduleDon’t “binge” tweet
PollsPhotos
Share articlesPhotos of Events
Read our Blog and othersConsider a school blog
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Ideas
Have a School HashtagHost scheduled chats
Take your publications courses to social media
Keep Facebook Photo Albums for courses and
events
Carry your phone or iPad on walkthroughs
Tweet & FB
Pin for Parent EdCollege
PBLBullying
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Cool Social Media Tools
Cool Tools
Tweetchat
Hootsuite
Topsy Twylah
Paper.li
Storify
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Get ConnectedFollow us!
Like us!
Read us!
Pin us!
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More Resources
[Click Picture to View Website]
• Seriously, Stop Blocking & Banning for Educators
• The Connected Educator: Leading & Learning in the Digital Age by Sheryl Nussbaum Beach
• CoSN's MAKING PROGRESS: Rethinking State and School District Policies Concerning Mobile Technologies and Social Media
• Communicating and Connecting With Social Media
• ISTE's NETS for Admin, Teachers & Students
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Keep in Touch
We work with New Tech Network
Theresa Shafer – Online Community Manager – Follow me: @TheresaShafer
@NewTechNetwork – Blog: TheresaShafer.blogspot.com – Email: [email protected] Clark – Director of Communications – Follow me @KristaMClark
– Blog: The NewTech Exchange – Email: [email protected]
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@DNTHS The InterruptersAlex Kotlowitz
Napa New Tech Video Critical Friends with Hollywood Director
#PBLChatYOU choose the topics
Students chat, tooEach Tues 8pm EST
Global Social Media Projects
Arab SpringKony12
The Dragonfly Effect
#MYParty12 #KIHChem#ApexNT#LLSVC
Twitter Wins
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Driver’s Ed for Twitter
[