Download - Branding for Start ups
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Branding – Start Early The Start-‐Up approach
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HOW TO BUILD A BRAND WITHOUT SPENDING A LOT OF “MONEY”?
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• Components of Company Value • Understanding differen>a>on between core marke>ng & Branding
• Branding Tips – keep the focus on customer • Take the first step – Internal Branding • No Money Marke>ng – Op>mize without spending • Defining and Measuring success
Things to know…
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Components of Company Value
4
TEAM
TECHNOLOGY
CUSTOMERS
PROFITABILITY/GROWTH
BRANDING
SCALING
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• Whatever startup brands are doing, chances are you are doing it for the first >me. The first presenta>on to an investor, customer or important employee must be simple, clear and compelling–there are no second chances.
• Developing a strong brand founda>on is cri>cal to the early success of startups and emerging companies finding their way.
Keep in Mind
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• There is a difference between marke>ng and brand building.
• Marke>ng is for your business, Brand is for your consumers.
• People oWen mix the two just because both of them lead to the same output, i.e. more sales, revenue and popularity
Marketing Vs Branding
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What your End In Mind? –Customer AcquisiIon?! To whom you market Why they buy What makes your brand highly valued and difficult to subs>tute How your brand competes
Keep the focus on customer
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-‐ Get the website right! It’s your business card to your customers.
-‐ Use a simple sentences to communicate your iden>ty
-‐ Give your prospects and customers a pla]orm to communicate
-‐ The Logo formula – Merchandizing is good! -‐ Content Marke>ng – Leverage it!
Few tips…
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Charity begins at home -‐ internal brand building is a ‘Must-‐Do’
Nothing equals ‘having your team or employees believe in the true poten:al of your brand’ because then they don’t work
for you; they work with you.
Take the first step..
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Internal Brand Building ALWAYS • brand your outgoing communica>on • brand your deliverables, presenta>ons, code, reports etc.
• document your learning, experience and experiments
• share your accomplishments with the team • do a quality check before delivering
Tips
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Internal Brand Building NEVER • allow any spelling errors or gramma>cal errors to appear on your website (marke>ng/sales collateral for other businesses).
• do a hasty job with the design, layout or styles -‐ be pa>ent while finalising designs; good things take to be built. (presenta>ons and plans for other businesses).
Tips
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• Post Comments on Other Blogs that Relate to Your Industry • Submit a Weekly Press Release to www.PRLog.com • Post Classified Ads on the Many Online Classified Ad Websites.
Examples: www.Craigslist.org www.Kijiji.com www.Loot.com www.Backpage.com www.Gumtree.com www.Oodle.com • Start a Blog that Helps and Educates People rather than trying to Sell
• Create a Facebook Profile, LinkedIn Profile, and Twider Acount.
• Use Affiliate programs and leverage Message Boards • Create a Video and Distribute it Using Youtube
No money marketing techniques
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Online Tools to track your brand • Google Alerts -‐ Set an alert for your brand name to receive daily/weekly alerts on email. Google will send you links to blogs, ar>cles and webpages where your brand is being talked about.
• Yahoo Pipes -‐ It is a service which enables people to create a news feed for themselves using other feeds from the web. You can use it’s search to see if anyone reads stuff about you.
• Google Blog Search -‐ Find what is being wriden about your brand in the blogosphere.
Measure Results
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• seeking new rounds of venture funding • introducing new products for the next level of growth
• crea:ng new marke:ng and communica:on strategies
• planning to enter new markets or serve a new customer segment
• planning to shiP brand messaging and communica:on strategies
Other Reasons
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