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BRANDING & ADVERTISING
DESIGN PORTFOLIO TREY CARMICHAEL
Dine-In Menu, 2008. Catering Menu, 2008.
Original Brand, 1998. Re-Designed Brand, 2007.
Picasso’s began in a tiny shotgun storefront offering pizza and sandwiches for delivery only. Within a few years, the shop expanded to a full-service restaurant and broadened its menu and concept to include signature pastas, steaks, seafood and more. In recent years, two more locations have opened. A new brand was developed to enhance these changes, and the advertising image was streamlined to appeal to dining families on a budget.
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BRANDING & ADVERTISING
DESIGN PORTFOLIO TREY CARMICHAEL
Streamlined Brand, 2008.
Dine-In Menu, 2010. Doorhanger, 2010.
In 2008, it was determined that a further simplification of the new brand, by removing the boxes from the top and bottom of the design, allowed the brand greater flexibility in advertising and peripheral designs.
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CD COVERS
DESIGN PORTFOLIO TREY CARMICHAELDESIGN PORTFOLIO TREY CARMICHAEL
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TITLE
DESIGN PORTFOLIO TREY CARMICHAEL
CD PACKAGING & PROMOTION
DESIGN PORTFOLIO TREY CARMICHAEL
Sorta, Little Bay CD Package, Promo CD & Press Kit, 2004. The Little Bay project began with two photo sessions: the first in-studio as recording was happening; and a second session at a local bar where the band members spent much of their downtime. The collage is a homage to The Rolling Stones’ album Exile On Main Street, applied more literally as the story of making a record in images. This contrast with the little-known title location on the Texas gulf coast illuminates a sense of timelessness that can be felt in the music.
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CD PACKAGING
DESIGN PORTFOLIO TREY CARMICHAELDESIGN PORTFOLIO TREY CARMICHAEL
This CD release and package design followed the tragic death of Carter Albrecht in 2007 from an accidental gunshot wound. Carter was a beloved musician in Dallas. His family and community were shattered. Working closely with the family, it was important to strike a balance between the often rebellious style of Carter’s music and the reverential tone of emotions swirling around his passing. The design is an amalgamation of hand-drawn artwork by his girlfriend and others, along with a personalized booklet featuring the lyrics scribbled in his own hand.
Carter Albrecht, Jesus Is Alive And Living In London CD Package, 2008.
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TITLE
DESIGN PORTFOLIO TREY CARMICHAEL
POSTERS
DESIGN PORTFOLIO TREY CARMICHAEL
ON SALE SEPT 1ST!
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LOGOT YPES
DESIGN PORTFOLIO TREY CARMICHAEL
www.AListDFW.com
TAP
The Techsas Group, Proposed, 2004. Tucker Allen Productions, 1994. Be Yoga Studio, 2007.
A-List DFW, 2010. The Twilite Lounge, 2010.
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LOGOT YPES
DESIGN PORTFOLIO TREY CARMICHAEL
ensembleventures
TM
ARTS DISTRICT
TexasGigs.com, 2004. The Bannertime Store, 2007.
Ensemble Ventures, Proposed, 2005. Bishop Arts District, Proposed, 2011. Sorta T-Shirt Logo, 2006.
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ADVERTISING & DIRECT MAIL
DESIGN PORTFOLIO TREY CARMICHAEL
Artis Consulting Brochure, 2009.
Bannertime Postcards, 2003. Photo-collage promoting digital color printing services.Anna Latta Designs Postcard, 2009. Original photography.
Fifth Avenue Wealth Management Brochure, 2005.
Dallas Music Calendar (proposed), 2007.
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ADVERTISING & DIRECT MAIL
DESIGN PORTFOLIO TREY CARMICHAEL
Premium Passport Direct Mail , 2006-2011. Cover designs for a 64-page savings book mailed to 100,000 affluent homes and businesses, and published in four regions of Dallas five times a year. The designs pictured commemorate the 10-Year Anniversary and a Holiday Issue.
Premium Passport Media Kit, 2011. The cover is featured with various pages in the media kit, and a one-sheet promoting the A-List Social Media product. The inset at top left is a promotional poster for the ever-popular dining section.
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ILLUSTRATION & PERSONAL WORK
DESIGN PORTFOLIO TREY CARMICHAEL
Face, Acrylic on canvas, 1994.
Livin In A World Gone Mad, Pastel & Acrylics,1992. Proposed cover designs for a cassette tape package for Sahara Rain. The one on the right was chosen.
Phono, Digital, 2003.
Face Composite, Collage, 1992.
Zippo, Acrylic on board, 1991. Lips, Pastel & Pencil on board, 1991.
Sparrows Collage, Flash Movie, 2002. The collage was created as a prototype for a website for the rock band Sparrows. There are about 50 moving parts in a collage that visually references many of their songs.
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INTERFACES
DESIGN PORTFOLIO TREY CARMICHAEL
A-List DFW, for Premium Passport, 2011. www.alistdfw.com
All About Uptown Restival, for Premium Passport, 2008-2010.www.allaboutuptown.com
Be Yoga, 2008. Now offline.
Dallas Regional Mobility Coalition, 2007. www.dallasmobility.com
Cooksey Communications, 2008. www.cookseypr.com
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INTERFACES
DESIGN PORTFOLIO TREY CARMICHAEL
Jazz Kitchen, Splash and Homepage, 2005. www.jazzkitchen.com David Call Interiors, Two Views , 2007. Proposed, never built. Dallas Office of Cultural Affairs, Two Views , 2006. Proposed, never built.
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INTERFACES
DESIGN PORTFOLIO TREY CARMICHAEL
Carter Albrecht, 2008. www.carteralbrecht.com
Adhesive Pro Window Tinting, 2011. www.adhesiveprodfw.com
Oryon Technologies, 2007. www.oryontech.com Paul Williams Recordings, 2006. www.paulwilliamsrecordings.com
Restaurant Works, 2006. www.restaurantworks.com
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“To l ive a creative l i fe, we must lose our fear of being wrong.”~ Joseph Chi lton Pearce