Download - Brand_Branding_Identity
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Brand
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Brand is not:
A LogoAn Identity A
Product
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Brand isIt’s a person’s got feeling about product
It’s what they say it isNot what you say it is
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Brand Charismatic
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Different
Sport: Nike
Reading: Amazon.com
Computing: Dell
Learning: Dardasa
Banking: Citi Bank
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3 most important words in your brand
1. Focus
2. Focus
3. Focus
Who are you?
What do you do?
What does it matter?
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Who are you? ……………………………………..
What do you do?……………………………………..
What does it matter?……………………………………..
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A Great Name deserve Great Graphic
Icon: Market Position
Avatar: Move
Package: Selling
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Branding
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Who is our customer???
Our customers.Our boss. ?
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Customer Value
Say “hi” to Our Price-Value Shoppers
?
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Company Purpose
Saving people moneyso they can live better
?
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Positioning
?
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Value (Positioning)
You are smart …
?
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Brand Identity
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Brand Identity
What customers see?
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Our Look & Feel
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Logo
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Sample
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Sample
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Photographic (Lifestyle)
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Tone & Voice How to be real:
?
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Internal Communication Brand Audits
Stationery
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Power Point
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Thank you