2
Please note that use of this World Environment Day brand toolkit comes with the following disclaimer. Disclaimer: Use of the United Nations Environment Programme World Environment Day logo does not imply an endorsement by the United Nations Environment Programme of the user, its goods, services or activities, or the content of its website or linked sites or the accuracy of the information, opinions or statements provided therein.
Table of Contents
03
04-09
10-16
17
18-23
24-37
38
Logos
42 -43
44
45
46
47-48
49
50
51
Graphic Language
Contacts
39Colour
THEME LOGO: ENGLISH
THEME LOGO: LANGUAGES
THEME LOGO: MONOTONE USAGE
LOGO LOCKUPS: ENGLISH
LOGO LOCKUPS - LANGUAGES
LOGO LOCKUPS: MONOTONE USAGE
CLEARSPACE & MINIMUM SIZE
HASHTAG
GRAPHIC USAGE
IMAGERY USAGE
LAYOUT GRID SYSTEM
SAMPLE APPLICATIONS - PRINT COLLATERAL
SAMPLE APPLICATIONS - LARGE FORMAT PRINT
SAMPLE APPLICATIONS - DIGITAL
SAMPLE APPLICATIONS - MULTIMEDIA
COLOR PALETTE
TYPOGRAPHY 40-41Typography
52
17
LOGO LOCKUPS: ENGLISH
Whenever possible, theme logo should be
used together with World Environment
Day logo and UN Environment logo as
shown alongside to produce an equally
balanced group of logos.
Host country logo and a partner
organization's logo can be added to this
logo lockup as and when needed, and as
shown alongside.
Please note the theme logo can be
recreated using the secondary colour
palette (as shown in pages 3 to 9) as well.
17
18
LOGO LOCKUPS: HINDI
Whenever possible, theme logo should be
used together with World Environment
Day logo and UN Environment logo as
shown alongside to produce an equally
balanced group of logos.
Host country logo and a partner
organization's logo can be added to this
logo lockup as and when needed, and as
shown alongside.
Please note the theme logo can be
recreated using the secondary colour
palette (as shown in pages 3 to 9) as well.
18
19
LOGO LOCKUPS: FRENCH
Whenever possible, theme logo should be
used together with World Environment
Day logo and UN Environment logo as
shown alongside to produce an equally
balanced group of logos.
Host country logo and a partner
organization's logo can be added to this
logo lockup as and when needed, and as
shown alongside.
Please note the theme logo can be
recreated using the secondary colour
palette (as shown in pages 3 to 9) as well.
19
20
LOGO LOCKUPS: SPANISH
Whenever possible, theme logo should be
used together with World Environment
Day logo and UN Environment logo as
shown alongside to produce an equally
balanced group of logos.
Host country logo and a partner
organization's logo can be added to this
logo lockup as and when needed, and as
shown alongside.
Please note the theme logo can be
recreated using the secondary colour
palette (as shown in pages 3 to 9) as well.
20
21
LOGO LOCKUPS: RUSSIAN
Whenever possible, theme logo should be
used together with World Environment
Day logo and UN Environment logo as
shown alongside to produce an equally
balanced group of logos.
Host country logo and a partner
organization's logo can be added to this
logo lockup as and when needed, and as
shown alongside.
Please note the theme logo can be
recreated using the secondary colour
palette (as shown in pages 3 to 9) as well.
21
22
LOGO LOCKUPS: ARABIC
Whenever possible, theme logo should be
used together with World Environment
Day logo and UN Environment logo as
shown alongside to produce an equally
balanced group of logos.
Host country logo and a partner
organization's logo can be added to this
logo lockup as and when needed, and as
shown alongside.
Please note the theme logo can be
recreated using the secondary colour
palette (as shown in pages 3 to 9) as well.
22
23
LOGO LOCKUPS: CHINESE
Whenever possible, theme logo should be
used together with World Environment
Day logo and UN Environment logo as
shown alongside to produce an equally
balanced group of logos.
Host country logo and a partner
organization's logo can be added to this
logo lockup as and when needed, and as
shown alongside.
Please note the theme logo can be
recreated using the secondary colour
palette (as shown in pages 3 to 9) as well.
23
38
CLEARSPACE & MINIMUM SIZE The proportions, spacing and
relative positioning of the symbol
and logotype must remain
consistent. ‘X’ is determined by the
X-height of ‘World Environment
Day’ Text. The letter ‘2X’ on the
diagram indicates the minimum
clear space required around the
logo image. No graphic or text
elements should appear within the
clear space.
The lockup must not be reduced in
size to less than 5mm (height) as
the text legibility will deteriorate.
Please note the above rules apply
to all language versions of the logo
lockup.
2X 2X
2X2X
1.5X1.5X 1.5X1.5X1.5X1.5X
5mm
38
39
COLOR PALETTE
CMYK:RGB:HEX:
C0 M0 Y0 K0R255 G255 B255#FFFFFF
CMYK:RGB:HEX:
C0 M0 Y0 K10R230 G231 B232#E6E7E8
CMYK:RGB:HEX:
C0 M0 Y0 K100R0 G0 B0#000000
Primary Colour Palette
Secondary Colour Palette
Monotone Colour Palette
CMYK:RGB:HEX:
C00 M45 Y95 K0R249 G157 B39#F89C27
CMYK:RGB:HEX:
C75 M10 Y100 K0R70 G167 B72#45A748
CMYK:RGB:HEX:
C100 M80 Y100 K5R17 G74 B138#10498A
CMYK:RGB:HEX:
C5 M100 Y80 K0R227 G29 B60#E21D3B
CMYK:RGB:HEX:
C0 M100 Y0 K0R236 G0 B140#EC008B
CMYK:RGB:HEX:
C5 M25 Y100 K0R242 G190 B26#F1BD19
The color palette is drawn
from the World Environment
Day fingerprint symbol. It is
recommended to use the primary
and secondary colour palette
as widely as possible in the
communication material. Some
sample applications are shown in
pages 45 and 48.
39
40
MontserratEnglish | French | Spanish | Russian
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Montserrat-Arabicا ب ت ث ج ح خ د ذ ر ز س ش ص ض
ط ظ ع غ ف ق ك ل م ن ه و ي0987654321
TYPOGRAPHY
The font for this year's World
Environment Day is Montserrat for
English, French, Spanish, Russian
and Arabic communication. It is a
modern, contemporary font suite
that is available as an open source
asset as below.
Montserratfonts.google.com/specimen/Montserrat
Montserrat-Arabicgithub.com/Gue3bara/Montserrat-Arabic/tree/master/fonts/TTF
40
41
Noto Sans CJK SCChinese
诶 比 西 迪 伊 艾弗 吉 艾尺 艾 杰 开 艾勒 艾马 艾娜 哦 屁 吉吾 艾儿 艾丝 提伊吾 维 豆贝尔维 艾克斯 吾艾 贼德1234567890
MuktaHindi
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
The font for this year's World
Environment Day is Noto Sans for
Chinese communication and Mukta
for Hindi communication. Both of
them are modern, contemporary
font suites that are available as
open source assets as below.
Noto Sans CJK SCfonts.google.com/specimen/Noto+Sans
Muktafonts.google.com/specimen/Mukta
TYPOGRAPHY
41
42
HASHTAG: ENGLISH Beat Plastic PollutionIf you can’t reuse it, refuse it
#BeatPlasticPollution
42
Beat Plastic PollutionIf you can’t reuse it, refuse it
#BeatPlasticPollution
MONOTONE: BLACK
MONOTONE: WHITE
Beat Plastic PollutionIf you can’t reuse it, refuse it
#BeatPlasticPollution
Beat Plastic PollutionIf you can’t reuse it, refuse it
#BeatPlasticPollution
Beat Plastic PollutionIf you can’t reuse it, refuse it
#BeatPlasticPollution
SECONDARY COLOUR PALETTE
43
HASHTAG: LANGUAGES
SPANISH
Sin Contaminación Por Plásticos
Rechaza lo que no puedes reusar#SinContaminaciónPorPlásticos
Combattre La Pollution Plastique
Dites non au plastique jetable#CombattreLaPollutionPlastique
FRENCH
塑战 速决不能重复使用,拒绝
#塑战速决CHINESE
التغلب عىل لتلوث البالستييك
ارفض ما ال يمكنك إعادة#التغلب_عىل_التلوث_البالستييك
ARABIC
RUSSIAN
Бой Загрязнению Пластиком
Не можешь использовать повторно? Откажись
#БойЗагрязнениюПластиком
43
46
LAYOUTGRID SYSTEM
46
Please Note:• Taglines can be part of the body text or the headline.
• Hashtag and website URL can be placed at a suitable corner of the layout as per the examples above.
47 47
SAMPLE APPLICATIONS - PRINT COLLATERAL
Beat Plastic
PollutionIf you can't reuse it, refuse it!
@unenvironment#worldenvironmentday
#BeatPlasticPollutionworldenvironmentday.global
Beat Plastic PollutionIf you can't reuse it, refuse it!
@unenvironment#worldenvironmentday
#BeatPlasticPollutionworldenvironmentday.global
@unenvironment#worldenvironmentday
#BeatPlasticPollutionworldenvironmentday.global
Beat Plastic PollutionIf you can't reuse it, refuse it!
Lorem ipsum dolor sit amet, consectetur adipiscing elit.Vivamus consequat pellentesque elit vel congue.
Please Note:• Taglines can be part of the body text or the headline.
• Hashtag and website URL can be placed at a suitable corner of the layout as per the examples above.
48
SAMPLE APPLICATIONS - PRINT COLLATERAL
48
Beat Plastic PollutionIf you can't reuse it, refuse it!
@unenvironment#worldenvironmentday
#BeatPlasticPollutionworldenvironmentday.global
Beat Plastic PollutionIf you can't reuse it, refuse it!
Join us this World Environment Day
@unenvironment#worldenvironmentday
#BeatPlasticPollutionworldenvironmentday.global
@unenvironment#worldenvironmentday
#BeatPlasticPollutionworldenvironmentday.global
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus consequat pellentesque elit vel congue.
Beat Plastic PollutionIf you can't reuse it, refuse it!
Please Note:• Taglines can be part of the body text or the headline.
• Hashtag and website URL can be placed at a suitable corner of the layout as per the examples above.
50
SAMPLE APPLICATIONS - DIGITAL MEDIA
50
22 Likeseriksolheim #beatplasticpollution6 MINUTES AGO
unenvironmentNairobi, Kenya
19:33Comms
Your Story unsecgen unepcomms unations
1
@unenvironment#worldenvironmentday
#BeatPlasticPollutionworldenvironmentday.global
Beat Plastic PollutionIf you can't reuse it, refuse it!
51
SAMPLE APPLICATIONS - MULTIMEDIA
Erik SolheimExecutive DirectorUN Environment
51
@unenvironment#worldenvironmentday
worldenvironmentday.global
2018. All rights reserved
52
C O N TA C T
For clarification or questions regarding the use of the UN Environment logo or any othertopic in this manual, please reach out to theCommunication Division at headquarters orthrough the regional offices.
Headquarters | NairobiCommunication Division+254 20 762 [email protected]
www.worldenvironmentday.global#worldenvironmentday#beatplasticpollution@unenvironment