![Page 1: BRAND GUIDELINES - KEEP · BRAND GUIDELINES Updated 24 Jan, 2019 Version 2.0. LOGO 02 - LOGO KEEP Minimum Size The height of KEEP logo should never be smaller than 28px in digital](https://reader035.vdocuments.us/reader035/viewer/2022071217/604af10111d9f56bc70b3c89/html5/thumbnails/1.jpg)
BRAND GUIDELINES
Updated 24 Jan, 2019Version 2.0
![Page 2: BRAND GUIDELINES - KEEP · BRAND GUIDELINES Updated 24 Jan, 2019 Version 2.0. LOGO 02 - LOGO KEEP Minimum Size The height of KEEP logo should never be smaller than 28px in digital](https://reader035.vdocuments.us/reader035/viewer/2022071217/604af10111d9f56bc70b3c89/html5/thumbnails/2.jpg)
LOGO
02 - LOGO
KEEP
Minimum Size
The height of KEEP logo should never be smaller than 28px in digital or 10mm in print.
![Page 3: BRAND GUIDELINES - KEEP · BRAND GUIDELINES Updated 24 Jan, 2019 Version 2.0. LOGO 02 - LOGO KEEP Minimum Size The height of KEEP logo should never be smaller than 28px in digital](https://reader035.vdocuments.us/reader035/viewer/2022071217/604af10111d9f56bc70b3c89/html5/thumbnails/3.jpg)
0.5
0.5
0.5
0.5
LOGO
03 - LOGO
Clear space
![Page 4: BRAND GUIDELINES - KEEP · BRAND GUIDELINES Updated 24 Jan, 2019 Version 2.0. LOGO 02 - LOGO KEEP Minimum Size The height of KEEP logo should never be smaller than 28px in digital](https://reader035.vdocuments.us/reader035/viewer/2022071217/604af10111d9f56bc70b3c89/html5/thumbnails/4.jpg)
LOGO
04 - LOGO
Usage on backgroundsThe KEEP full-color logo is our primary logo colorway, and it should ONLY be used on a white or light colored background.
![Page 5: BRAND GUIDELINES - KEEP · BRAND GUIDELINES Updated 24 Jan, 2019 Version 2.0. LOGO 02 - LOGO KEEP Minimum Size The height of KEEP logo should never be smaller than 28px in digital](https://reader035.vdocuments.us/reader035/viewer/2022071217/604af10111d9f56bc70b3c89/html5/thumbnails/5.jpg)
LOGO
05 - LOGO
One-color useIf you are using the KEEP logo on dark colored backgrounds or print projects that can only use one or two spot colors, use either the black or white monochrome logo.
The KEEP black logo should be used on light colored backgrounds. The white logo should be used on dark colored backgrounds.
![Page 6: BRAND GUIDELINES - KEEP · BRAND GUIDELINES Updated 24 Jan, 2019 Version 2.0. LOGO 02 - LOGO KEEP Minimum Size The height of KEEP logo should never be smaller than 28px in digital](https://reader035.vdocuments.us/reader035/viewer/2022071217/604af10111d9f56bc70b3c89/html5/thumbnails/6.jpg)
LOGO
06 - LOGO
MisuseIt is important that the appearance of the logo remains consistent.
Orientation, color and composition of the logo should remain as indicated in this document — there are no exceptions.
Do not rotate any part of the logo.
Do not change the logo color.
Do not distort or warp the logo in any way.
Do not use drop shadows or any other effects.
Do not apply a gradient to the logo.
Do not outline the logo.
Do not use the logotype without the logomark.
Do not use the logo in a sentence.
Do not use the logo on busy backgrounds.
Do not re-create using any other typeface. KEEP
Welcome to
![Page 7: BRAND GUIDELINES - KEEP · BRAND GUIDELINES Updated 24 Jan, 2019 Version 2.0. LOGO 02 - LOGO KEEP Minimum Size The height of KEEP logo should never be smaller than 28px in digital](https://reader035.vdocuments.us/reader035/viewer/2022071217/604af10111d9f56bc70b3c89/html5/thumbnails/7.jpg)
LOGO
07 - LOGO
Colors
KEEP Blue
RGB
CMYK
HEX
0 187 211
70 2 16 0
#00bbd3
KEEP Dark Grey
RGB
CMYK
HEX
60 60 60
0 0 0 92
#3c3c3c
![Page 8: BRAND GUIDELINES - KEEP · BRAND GUIDELINES Updated 24 Jan, 2019 Version 2.0. LOGO 02 - LOGO KEEP Minimum Size The height of KEEP logo should never be smaller than 28px in digital](https://reader035.vdocuments.us/reader035/viewer/2022071217/604af10111d9f56bc70b3c89/html5/thumbnails/8.jpg)
BRAND
08 - BRAND
General info
By using the KEEP logo you agree to follow these guidelines as well as our Terms of Use and all our rules and policies. KEEP reserves the right to cancel, modify, or change the permission in these guidelines at any time at its sole discretion.
If you are having trouble with anything in this guide or you are missing brand elements from the brand package, please contact the KEEP team at [email protected].