Transcript
![Page 1: Brand guardianship - strategie di ottimizzazione integrata](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c3357b4c9050d1b8b5393/html5/thumbnails/1.jpg)
Brand Guardianship
Strategie di ottimizzazione integrata
Roma, 8 giugno 2011
![Page 2: Brand guardianship - strategie di ottimizzazione integrata](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c3357b4c9050d1b8b5393/html5/thumbnails/2.jpg)
&
![Page 3: Brand guardianship - strategie di ottimizzazione integrata](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c3357b4c9050d1b8b5393/html5/thumbnails/3.jpg)
![Page 4: Brand guardianship - strategie di ottimizzazione integrata](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c3357b4c9050d1b8b5393/html5/thumbnails/4.jpg)
What about SEO?
![Page 5: Brand guardianship - strategie di ottimizzazione integrata](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c3357b4c9050d1b8b5393/html5/thumbnails/5.jpg)
SEO
BRAND IDENTITY
![Page 6: Brand guardianship - strategie di ottimizzazione integrata](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c3357b4c9050d1b8b5393/html5/thumbnails/6.jpg)
INTERNETPR
SEO
ONLINE COMMUNICATION STRATEGY
SOCIAL MEDIAMARKETING
BUZZMONITORING
BRAND IDENTITY
![Page 7: Brand guardianship - strategie di ottimizzazione integrata](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c3357b4c9050d1b8b5393/html5/thumbnails/7.jpg)
INTERNET PR
SEO
BUZZ
MONITORING
SOCIAL MEDIA
MARKETING
ONLINE COMMUNICATION STRATEGY
![Page 8: Brand guardianship - strategie di ottimizzazione integrata](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c3357b4c9050d1b8b5393/html5/thumbnails/8.jpg)
TROPPI REFERENTI?
![Page 9: Brand guardianship - strategie di ottimizzazione integrata](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c3357b4c9050d1b8b5393/html5/thumbnails/9.jpg)
PERCEZIONE UTENTI
IMMAGINE DESIDERATA
![Page 10: Brand guardianship - strategie di ottimizzazione integrata](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c3357b4c9050d1b8b5393/html5/thumbnails/10.jpg)
TEAM DEDICATO
VALUTAZIONE ATTUALE
POSIZIONAMENTOCLIENTE
SPECIALIZZAZIONE E
PROFESSIONALITA’
IDENTIFICAZIONE CON IL BRAND
BRANDGUARDIAN
![Page 11: Brand guardianship - strategie di ottimizzazione integrata](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c3357b4c9050d1b8b5393/html5/thumbnails/11.jpg)
TOTALE SINERGIA NELLE ATTIVITA’ DI
ONLINE COMMUNICATION
VISIONE A 360° SUGLI OBIETTIVI DI COMUNICAZIONE
![Page 12: Brand guardianship - strategie di ottimizzazione integrata](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c3357b4c9050d1b8b5393/html5/thumbnails/12.jpg)
EVOLUZIONE SEARCH ENGINES
![Page 13: Brand guardianship - strategie di ottimizzazione integrata](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c3357b4c9050d1b8b5393/html5/thumbnails/13.jpg)
??
![Page 14: Brand guardianship - strategie di ottimizzazione integrata](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c3357b4c9050d1b8b5393/html5/thumbnails/14.jpg)
Anti-Google?
![Page 15: Brand guardianship - strategie di ottimizzazione integrata](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c3357b4c9050d1b8b5393/html5/thumbnails/15.jpg)
Powered by Google
![Page 16: Brand guardianship - strategie di ottimizzazione integrata](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c3357b4c9050d1b8b5393/html5/thumbnails/16.jpg)
Tempo
Impa
tto
rilas
cio
![Page 17: Brand guardianship - strategie di ottimizzazione integrata](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c3357b4c9050d1b8b5393/html5/thumbnails/17.jpg)
BRAND GUARDIAN
EMPATIA
VISIONE 360°
ANALISI
EVOLUZIONE
SINERGIA
COMPETENZEVERTICALI
![Page 18: Brand guardianship - strategie di ottimizzazione integrata](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c3357b4c9050d1b8b5393/html5/thumbnails/18.jpg)
![Page 19: Brand guardianship - strategie di ottimizzazione integrata](https://reader035.vdocuments.us/reader035/viewer/2022062513/554c3357b4c9050d1b8b5393/html5/thumbnails/19.jpg)
WE WANT
YOU!