Braintree Communications
ISDN: A strategic network solution for retail business
Dedicated transaction network services
EFTPOS over ISDN offers enhanced services at the point of sale Strategic platform for value-added services Support for multiple transaction applications Integrated communications connection for the merchant
D-channel applications
ISDN D-channel supports short duration transactions such as EFT payments (debit/credit) at point-of-saleCan extend to other point-of-sale applications,
e.g. loyalty programs inventory control sales data tracking electronic ticketing
B-channel applications B-channel used for data-intensive
applications, e.g.high speed Internet accessweb-based customer applicationsVPN accesscorporate emailWAN servicessupply chain managementdata download to merchant terminal
Merchant Connectivity
Value of utilising one access for all applications rather than multiple, individual PSTN lines
Improve merchants’ ability to leverage an integrated solution through Braintree’s Network Gateway
Braintree’ Network Gateway
Enables merchants to maximise value by utilising ISDN for additional applications
Features include:2 phone ports (supports up to 4 lines)
serial port (PC / internet connectivity)
digital or analogue EFTPOS port
USB port (alternative internet connectivity)
LAN port
Benefits
Flexibility of Access methods for merchants and banks
Increased grade of service Value of integrated solution Future proof Enables bank to sell increased value
The current retail environment (stakeholder wants)
The End Users Perspective Customers
expect fast reliable service are seeking extra value-adding services
from retailers Retailer/franchisee
want to reduce costs need to stay competitive by spending more
time servicing customer needs
The current retail environment (stakeholder wants)
Service Provider (e.g. Banks/financial institutions) Access to new market segments Services bundling opportunities
Telco/Carrier more manageable and cost-effective
network reduce customer churn
The strategic network solution: ISDN
Integrated network solution EFT transactions, voice, fax and data
Secure transaction management multiple application support
Fast dependable service Flexible ownership model Cost effective solution
Typical retail environment
DDN
PSTN
PSTN
Leased Line
Braintree integrated solution
ISDN
ISDN can provide a secure platform for multiple transactions to multiple hosts
EFTPOS
Loyalty
Security
Ticketing
Sales data
Inventory
The What’s in for me test!
CustomersFaster transaction speedReduce time wasting
RetailerFaster more reliable serviceCost-effective integrated solutionAccess to new servicesFlexible and customizable ownership optionsExtended life from legacy equipmentPlug and play technology
The What’s in for me test!
Service providerValue-added solution
Access to new market segments
Services bundling opportunities
Telco/carrierRemote management and self installation
Access to new market segments
Reduce customer churn
Reduce technician truck rolls
Australian Case Study EFTPOS over ISDN
OnRamp ISDN access fast data transfer rapid call set-up
EFTPOS over ISDN – offered through Telstra’s Argent Service
Highly redundant network architecture distributed ISDN infrastructure geographically separate processing sites multiple cross-connected processing systems automatic load sharing and traffic routing
Flexible ownership options
OnRamp and Argent service owned separately
Merchant typically owns OnRamp service
Argent service may be owned by the retailer/franchise the bank another service provider
Different transactions billed separately Reverse billing possible on transactions
Cost effective solution
Transaction carriage merchant has visibility of transaction costs opportunity to negotiate reduced MSF
OnRamp access lower rental than 2 business phone lines call costs lower than standard call costs for
typical business call
In summary . . . EFTPOS over ISDN delivers
an integrated transaction network secure multi-application support fast dependable service flexible ownership cost-effective solution