Download - Brainstorming as a Tool for Communication
BRAINSTORMINGas a tool
for Communication
Presented by : Ankit LadChirag Patel
Nisha Nair
What is BRAINSTORMING ?
Brainstorming is a technique, generally used in a group setting,
to quickly generate a large number of ideas about a specific
problem or topic
Brainstorming can help you
>> Encourage creative thinking and generate enthusiasm
>> Encourage participation and building on the ideas of others
What are the RULES ?
THEREAREN’T ANY….
…but there are guidelines…
The Guidelines
>> Withhold your judgment of ideas
>> Encourage wild and exaggerated ideas
>> Quantity counts on this stage not quality
>> Build on the ideas put forward by others
>> Every person and every idea has equal worth
Is Brainstorming just for
CREATIVES?
Absolutely not!
>> Brainstorming should consist of variety of people
>> Different skills>> Different personalities>> Familiar and unfamiliar with project/topic
>> Around 8-10 people
What’s my
ROLE?
What’s my role in Brainstorming?
>> To suggest ideas which will work as solution
>> To suggest ideas/thoughts/references which will simulate ideas in others
>> But most iportantly: to SPEAK UP! No matter how stupid your idea seems
There are nolimits!
Think big!!
Structured
Unstructured
Written
Types of Brainstorming
Remember…
>> Never judge ideas as they are generated
>> Don’t quit at first lull
>> Encourage outrageous ideas
Advantages
>> If controlled properly it is a quick way of generating ideas
>> Encourages creative thinking
>> Generates ideas and solutions that can be used elsewhere
Limitation