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Conformity and Group Processes(Ch. 8-9)
Dr. Bradford
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Conformity
• Conformity: changing one’s behavior due to the real or imagined influence of others
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Conformity1. Informational social influence: when we see other
people’s interpretations of an ambiguous situation as a source of information to guide our behavior.
2. Normative Social Influence: when we conform in order to be liked, accepted, or to avoid ridicule from others.– private acceptance- when people conform b/c they
genuinely believe other people are right.– Public compliance- conforming without necessarily
believing in what the other people are doing or saying
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Conformity
• Examples:– Autokinetic effect: Sherif (1936)
discovers that people tend to privately accept the group decision regarding perceptions of light movement
• We are more susceptible to informational social influence in high-importance conditions vs. low-importance conditions. (p. 202)
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Conformity
• Gustav Le Bon (1895)- the first person to study the ‘mind of the crowd’- how emotions can spread like a contagion.
• Contagion: the rapid spread of emotions or behavior through a crowd.
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Conformity and Body Image
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Conformity and Body Image
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VS
Conformity and Body Image
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Conformity and Body Image
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Social Loafing vs Social Facilitation
Presence of Others
Individual efforts can be evaluated
Alertness/ ArousalSocial Facilitation
Cannot be evaluated
RelaxationSocial Loafing
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Group Think
• Groupthink- A kind of thinking in which maintaining group cohesiveness and solidarity is more important than considering the facts in a realistic manner.