Download - Bps final prezi turn in
Where Do Geeks Hang out in the Tampa/St. Pete metro area?
Problem1 :
Problem 2: Waiting forever check or drink or food order
Solution:
Techies & Trekkies
With Programmable Robot bartenders
Target Market
Geeks/Nerds/Trekkies between the ages 21-44• 178,000 adults aged 25-34 according to the demographics
now database In Tampa/Clearwater/ Saint Petersburg metro area
• 185,000 adults aged 35-44 in Tampa/Clearwater, Saint Petersburg metro area
We are not targeting adults under 21 years of age
Competition
Name
Sales Revenue2012
Expenses 2012 Credit Rating 2012
World of Beer $20,668,000 $5,652,000 B+
Dunedin House of
Beer$3,300,000 $1,026,000 C
RAPP Brewery $4,965,000 $1,031,500 U
Per Referenceusa.com
Strengths Weaknesses Opportunities Threats
World of Beer
Highest quality brews; Most variety; Highly Educated staff
Expensive;Advertising
Offer lower prices, spend more on advertising. & guerilla marketing
none
Dunedin House of Beer
Good Beer, medium to high prices.
Management;Advertising; offer too many beers on tap
Narrower focus on beer selection.
Better managed company will own them.
Rapp Brewery
High quality home made beer; won best new Florida brewery.
Only 4 types of beer. Closed Mondays/Tuesdays/half day Sunday
Own their niche of high quality home brewed beer
Finances/ credit rating is unknown
SWOT
StrengthsAtmosphere
Focus on what the Customer wants
WeaknessesFinances
Little experience in field
Management Experience
OpportunitiesOwn our niche of a
dynamic bar experience
Threats Better managed co.
will run their company more efficient.
Techies & Trekkies
Business Model• Sells Science Fiction themed beer, wine and liquor
beverages, and sandwiches/appetizers. • Provides a comfortable techie atmosphere, free wifi,
tablet computers at the bar/tables for menu and ordering purposes.
• Offer a monthly subscription fee tiered drink program- 24.99 a month(gets first drink free everyday);99.99 a month get up to 3 drinks a night included in subscription.
• Reserve hour blocks of time for all you can drink rates. 49.99 all you can drink for up to 4 guests.
Start Up Expenses
Key Ratios
Current ratio=(292,000/83,000)=3.51Quick ratio(acid test)=(180,000-30k/CL)=6.5
Debt to asset=(82,000/292,000)=.28Debt to equity=(83,000/0)=0
Cash flow cycle=(20,000/12,000)=1.6Gross margin percentage=(20,000-12,000)/20,000=.4
Sales Forecast(without data)for start up
Tables 7Peak hours 30 In a week/Slow hours 40 In a week
Average Meals per table=2 peak hours/1 slow hoursAverage Drinks per table=2 peak hours/1 slow hours
60 peak hour meals a week/80 peak hour drinks40 slow hour meals a week/40 slow hour drinks
420 peak meals/560 peak hour drinks280 slow hour meals/ 280 slow hour drinksAverage price of a meal and drink=$20.00
$8,400 peak hour sales/$5,600 slow hour salesEstimated starting $500,000 sales per year
Profit & Loss
Opening Day Balance Sheet Continued