Download - Bowen Craggs credentials
© Bowen Craggs & Co. 2014
We are experts in global online corporate
communications.
We help you improve the effectiveness of
your websites, mobile and social channels.
Our firm advises many of the world’s largest
organisations on their online communications
strategies.
© Bowen Craggs & Co. 2014
The gold standard for ratingglobal corporate websites
- now in its 8th year
Visit http://www.bowencraggs.com/FT-Bowen-Craggs-Index for trends, best & worst practice, and interactive results table
We learn, create and share knowledge
© Bowen Craggs & Co. 2014
• Over 500 members from 5 continents
• Quarterly meetings & annual conference
• LinkedIn group with lively discussion forum - need to know how others deal with issues? Ask the group and get real answers fast.
• Audience research focused on the investment community, media professionals, policy makers, jobseekers and consumers.
• Constant monitoring and analysis of the online estates of the world's biggest corporations.
Questions we can answer
© Bowen Craggs & Co. 2014
Q. Why are many companies getting mobile optimization wrong?
Q. Which new web design fashions should I adopt – and which should I avoid at all costs?
Q. What makes a content strategy clear enough to keep my communications compelling and consistent across multiple online channels?
Q. Which social media channels should I use?
Q. How should I manage my online estate – and get my bosses to support me?
Q. How do I measure the effectiveness of my online communications and my company’s performance against its peers?
Q. Where will I find best practice that I can use to leapfrog my competitors?
Q. What should my corporate website look like in five years’ time?
© Bowen Craggs & Co. 2014
The world is awash with online
communications advice - but digital is
different at group level
Applying received wisdom derived from
elsewhere can do more harm than good
Bowen Craggs is unique: we focus on group-
level digital communications
What we do
© Bowen Craggs & Co. 2014
We do not build websites (this means you can rely on
the independence of our advice) - we help you be
effective online by:
having a clear online strategy
understanding internal & external stakeholder needs
measuring performance vs. peers & best practice
Deliverables are typically clear reports and
management presentations that combine deep
analysis with actionable recommendations.
How we do it
© Bowen Craggs & Co. 2014
An effective web presence should be aligned with your business goals and visitors’ needs.
We help you bring these closer together through internal, external and expert views. External - understanding your online audience needs through visitor surveys and other research.
Expert - benchmarking
performance vs. peers and global
best practice; audit and analysis of existing online
estate
Internal - stakeholder
interviews for digital & content strategies
Someone to turn to for external validation
© Bowen Craggs & Co. 2014
Client
AgencyBowen Craggs
We can also offer an advisory role to make sure you get the best out of your agency and stay true to your strategy.•Design reviews•Tailored best practice•Building business cases•Internal education
© Bowen Craggs & Co. 2014
Our aim is not to just to give advice, but to transfer
knowledge to you so that you are in a position to
ensure that your online communications not only
becomes first rate, it stays first rate.
We can help you to turn websites into powerful tools
that polish the reputation, increase sales, satisfy
investors, impress journalists, improve customer
service, raise the quality of recruits and much more.
What should you do next?
© Bowen Craggs & Co. 2014
• Access research that will improve your online strategy
The world’s deepest analysis of corporate online estates. Constant audience
research across all stakeholder groups. A trusted and growing global
knowledge-sharing network. These are the cornerstones of our research
reports and bespoke consultancy. Get a free report.
• Explore the word’s most powerful resource for global web managers
Receive an exclusive pass to the Web Effectiveness Database – the engine
for the Financial Times Bowen Craggs Index.
• Read our weekly insight and analysis
For regular commentaries on all aspects of online corporate
communications, subscribe to our newsletter
www.bowencraggs.com/subscribe
Dan Drury
+44 20 7193 7554
+44 7786 707434
@bowencraggs
linkedin.com/in/dandrury
www.bowencraggs.com