Lecture I• the changing consumer• social media overview• online marketing
overview• writing for web & blog• marketing your content• tools
HOla
• bill greenbaum• vancouver• VP marketing integra
nutrition.
YOURTIMINGIS GOOD
Four ‘Ps & T’
• Product• Price• Promotion• Place
Tribe
“Technology doesn't win but it sure gives you a chance at marketing.”
by william greenbaum
Principle #1
Organic word-of-mouth, people caring about your brand
Principle #2
Personal relevant its about what I’m interested in right now .... And its delivered in a format that I want to get
Definitions
• Simple = media for social interaction.
• More = blending of technology and social inter-action for the co-creation of value.
If facebook were a country it would be the second largest on the planet.
• 50, 000 LinkedIn users• 200,000,000 blogs• 75 million Tweeters
Way Too Much!
blogs link wheels directories article marketing youtube
animoto press releases facebook contests / promotions adwords
Gracias
R U HAPPY?
Tools• Ping.com• Hootsuite• TweetDeck• Wordpress• Mail Chimp, Constant Contact
or aWeber• Flikr• Alexa• HubSpot