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Bottom-line…Hybrid
Meetings & Events Deliver
More Value Part Deux
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Presenter – Attendee Agreement
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Law of Two Feet
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Vibrate Please
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Texting, Typing
Welcome
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Be Present • Be ActiveUse Respect
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Why Are You Here?Get one sticky note
a. Write one thing you want to learn from this session
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About
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Agendaa) Explore options for
platforms & vendors
b) Discuss questions you should ask venue, equipment & service providers
c) Share best practices for promoting & engaging a virtual & F2F audience
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Hybrid FearVirtual will cannibalize F2F event
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To engage an audience that does not come to your F2F event
Hybrid Opportunity
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What’s Needed For
A Backchannela) Venue with
Internet access
b) Backchannel tool (Twitter, TinyChat, Meebo, Twubs, etc.)
c) Hashtag #
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What’s Needed For Livestreaming
a) Digital camera
b) Venue with Internet access of at least 512 kbps
c) Interface hardware for digital to PC
d) Laptop or PC
e) Online livestreaming provider
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How Livestreaming Worksa) Film event & send to
online provider (OP)
b) OP software encodes, compresses & formats video
c) OP transmits video to servers
d) Video rebroadcast real-time
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Livestreaming Providers iPhone
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Livestreaming Providers
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Questions to ask venues, equipment & service providers
1.How is the room set?
2.What's the ambient lighting like?
3.Will someone bebehind camera?
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Questions to ask venues, equipment & service providers
4.What's your internet access
5.How fast is your internet?
6.Do you have appropriate PC hardware interface?
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Questions to ask venues, equipment & service providers
7. What livestreaming online provider do you use?
8. Is your OP password protected ?
9. Does your OP integrate w/ social networks?
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Best Practices For Engaging Virtual & F2F Audiences
1. Call the virtual audience a remote audience
2. Ask your production crew forrecommendations on dress
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Best Practices For Engaging Virtual & F2F Audiences
3. Establish #hashtag. Marketearly and often.
4. Ask someone to follow the Twitter stream and monitor for questions
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Best Practices For Engaging Virtual & F2F Audiences
5. Break the “Fourth Wall”
6. Provide moments of intimacyfor remote audience
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Best Practices For Engaging Virtual & F2F Audiences
7. Have presenter stop every10-20 minutes & give F2Faudience an activity. Thenpresenter can talk toremote audience.
8. Show shots of F2Faudience
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What We Discusseda) Explore options for
platforms & vendors
b) Discuss questions you should ask venue, equipment & service providers
c) Share best practices for promoting & engaging a virtual & F2F audience
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Bottom-line…Hybrid
Meetings & Events Deliver
More Value Part Deux