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BOT Midyear Meeting WebinarsMarch 31 and April 1, 2015
GREEN SINCE 1899www.asla.org
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Introductions and Roll Call
GREEN SINCE 1899www.asla.org
President Richard Zweifel, FASLA
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Agenda
• UN Global Compact• Code of Environmental Ethics• Constitution and Bylaws Review• Education – LAAB Standards and STEM Update• World Landscape Architecture Month• Landscape Architecture Magazine• SITES Education and Environmental Justice PPN• Membership Update
www.asla.org GREEN SINCE 1899
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Agenda
• UN Global Compact• Code of Environmental Ethics• Constitution and Bylaws Review• Education – LAAB Standards and STEM Update• World Landscape Architecture Month• Landscape Architecture Magazine• SITES Education and Environmental Justice PPN• Membership Update
www.asla.org GREEN SINCE 1899
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U.N. Global Compact
• Action item on midyear agenda• Participation requires:
o Commitment to the 10 principles
o Annual Communication on Progress
o Revenue-based administration fee ($250 for ASLA)
www.asla.org GREEN SINCE 1899
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Agenda
• UN Global Compact• Code of Environmental Ethics• Constitution and Bylaws Review• Education – LAAB Standards and STEM Update• World Landscape Architecture Month• Landscape Architecture Magazine• SITES Education and Environmental Justice PPN• Membership Update
www.asla.org GREEN SINCE 1899
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Code of Environmental Ethics Review
• Code adopted in 2000, amended 2003, 2006
• Should reflect current ASLA policies
• Review to be conducted by Ethics Committee for approval by the Board
www.asla.org GREEN SINCE 1899
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Agenda
• UN Global Compact• Code of Environmental Ethics• Constitution and Bylaws Review• Education – LAAB Standards and STEM Update• World Landscape Architecture Month• Landscape Architecture Magazine• SITES Education and Environmental Justice PPN• Membership Update
www.asla.org GREEN SINCE 1899
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Constitution and Bylaws Review
• Review every five years as a best practice
• Should reflect the policies and practices of the Society
• Engage/query all stakeholders
• Conducted by Constitution and Bylaws Committee for approval by the Board.
www.asla.org GREEN SINCE 1899
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Constitution and Bylaws: Issues for Midyear Discussion
Regarding the composition of the Board: • Should an associate be added?• Should a public member be added?• To promote leadership development, consider terms of
trustees
Should length of associate membership term be lengthened?• Would enable graduating dues over a longer period
Should use of ASLA logo by members/firms be broadened? • Last considered in 2005
www.asla.org GREEN SINCE 1899
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Agenda
• UN Global Compact• Code of Environmental Ethics• Constitution and Bylaws Review• Education – LAAB Standards and STEM Update• World Landscape Architecture Month• Landscape Architecture Magazine• SITES Education and Environmental Justice PPN• Membership Update
www.asla.org GREEN SINCE 1899
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GREEN SINCE 1899www.asla.org
Education Programs
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GREEN SINCE 1899www.asla.org
LAAB Standards Review• Standard Review Committee (SRC): Kenneth R. Brooks, FASLA (Lead),
Leonard Hopper, FASLA (ASLA Rep), Rodney Swink, FASLA (Practitioner)
• 1st Call for Comment was due Oct. 15, 2014
• LAAB Board reviewed/discussed 2015 Winter Meeting
o Minor tweaks, consistency, remove redundancy
• SRC incorporating feedback, will propose changes to be reviewed at 2015 Summer LAAB meeting
• 2nd Call for Comment Fall 2015
• ASLA COE will review proposed changes for ASLA
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GREEN SINCE 1899www.asla.org
STEM• Completing final revisions of useful resources and rationale documents
supporting the STEM initiative
• These resources will be useful to professionals, educators, etc. to help make the case at the state and university level
• STEM resources were shared with LA program chairs prior to CELA meeting
• ASLA COE Chair, Sean Rotar, ASLA and COE member Malcolm Cairns, FASLA presented about LA in STEM at CELA Meeting in Kansas State University
• Continuing to work with ASLA government affairs staff
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GREEN SINCE 1899www.asla.org
Annual Meeting Education and LA CES™
• The 2015 Annual Meeting education program scheduled
• Speakers confirmed for 119 education and 15 field sessions.
• Landscape Architecture Continuing Education System (LA CES):o 11 new provider applications approved in the first
quarter (9 in 1st QTR 2014)o Number of active providers consistently above 200
during 1st QTR 2015 (record high)
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GREEN SINCE 1899www.asla.org
QUESTIONS?
Staff Contacts:
Susan [email protected]
Kris [email protected]
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Agenda
• UN Global Compact• Code of Environmental Ethics• Constitution and Bylaws Review• Education – LAAB Standards and STEM Update• World Landscape Architecture Month• Landscape Architecture Magazine• SITES Education and Environmental Justice PPN• Membership Update
www.asla.org GREEN SINCE 1899
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Public Awareness Summit
January 9 – 11, 2015
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Meeting of the Minds
• 47 of the 49 Chapters Sent Representatives• Media Training and Pitching• Group Planning• Case Studies• Collateral Assessment• Action Plans for 2015
www.asla.org GREEN SINCE 1899
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Increase Landscape
Architecture Visibility
Worldwide
Social Media
Connecting ASLA Chapters & IFLA
Organizations
Student Outreach
Goal: New Connections and Awareness
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Going Global• In April, LAs in U.S. and worldwide will photograph favorite
landscapes with cards "Designed by a Landscape Architect.“
• Images will be gathered online and tagged on a Google map with paired chapters and IFLA organizations.
• Full-press promotion campaign as global story, also custom messages for students, emerging professionals, and established LAs and principals.
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www.asla.org GREEN SINCE 1899
https://tagboard.com/wlam2015/search
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Sketch Out/Loud• Also in April, Sketch Out/Loud, a month-long event organized by
Rutgers University and the New York and New Jersey ASLA Chapters.
• ASLA will promote the event, urging members to take "sketch walks" and post the results to a central website.
http://sketchoutloud.blogspot.com/
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Student Outreach• Students are being recruited to share contact information if they are
interested in becoming a "Skype Pal" with a student in another country.
• IFLA to host email conversations on private site.
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Press Push• A press release announcing the launch of WLAM in the States was
distributed via several wire services, including a national Hispanic service.
• Release was upgraded to a multimedia release translated into Chinese, Spanish, Portuguese, and Arabic.
• The multimedia release was "tweeted" in China on four popular microblogging sites similar to Twitter, which is banned in China.
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Agenda
• UN Global Compact• Code of Environmental Ethics• Constitution and Bylaws Review• Education – LAAB Standards and STEM Update• World Landscape Architecture Month• Landscape Architecture Magazine• SITES Education and Environmental Justice PPN• Membership Update
www.asla.org GREEN SINCE 1899
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GREEN SINCE 1899www.asla.org
First Quarter Progress UpdateASLA Board of Trustees, April 2015
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GREEN SINCE 1899www.asla.org
The Landscape Report, March 31 debut
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GREEN SINCE 1899www.asla.org
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GREEN SINCE 1899www.asla.org
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GREEN SINCE 1899www.asla.org
Frac sand mining in Wisconsin, March 2015 issue
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GREEN SINCE 1899www.asla.org
Closure of Chatham University LA program, March 2015
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GREEN SINCE 1899www.asla.org
Profile of Jerry van Eyck, ASLA, principal of !melk, February 2015
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GREEN SINCE 1899www.asla.org
Next in 2015:
-Continuing Education revamp
-Web site enhancements
-Education coverage
...see you all in April!
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Agenda
• UN Global Compact• Code of Environmental Ethics• Constitution and Bylaws Review• Education – LAAB Standards and STEM Update• World Landscape Architecture Month• Landscape Architecture Magazine• SITES Education and Environmental Justice PPN• Membership Update
www.asla.org GREEN SINCE 1899
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GREEN SINCE 1899www.asla.org
Professional Practice
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GREEN SINCE 1899www.asla.org
Professional Practice
• Professional Practice Network highlights: three live Online Learning presentations, with 50+ attendees; and approval of a new PPN on Environmental Justice
• ASLA standard form agreement for construction documents under development
• New LATIS paper, Suburban Stormwater Retrofitting, being finalized for publication
• ASLA selling custom salary survey reports as a practical business resource available exclusively to members
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GREEN SINCE 1899www.asla.org
SITES EducationASLA 2015 Annual Meeting sessions: • Ask the Experts: Questions about the SITES rating system, certification,
and more • SITES "hackathon": a hands-on, real-world introduction to the SITES v2
Rating System
Greenbuild 2015 - Green building system synergies: LEED-SITES-WELL(education session submitted—decision in May)
SITES page on the ASLA website:• Short introductory videos• Special FAQ sections, ie “for the client”
Presentations in development:• Introductory and specialized presentations• Webinars• Mini-trainings
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GREEN SINCE 1899www.asla.org
ASLA’s 20th Professional Practice Network (PPN)
Environmental Justice
Mission:
• Create a network of knowledgeable landscape architecture professionals involved in, inspired by, and interested in pursuing environmental justice through education, research and practice.
• Collect, compile, advance, and disseminate state-of-the-art information and research related to environmental justice practices.
• As needed, support and inform ASLA programs and policies on related issues
• Support initiatives, programs, and mentoring opportunities that expose underserved student populations to landscape architecture career options and promote diversity.
• Encourage members to share knowledge and develop resources, including with allied professionals.
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GREEN SINCE 1899www.asla.org
QUESTIONS?
Staff Contacts:
Susan Cahill, Hon. [email protected]
Deborah Steinberg, [email protected]
Shawn Balon, [email protected]
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Agenda
• UN Global Compact• Code of Environmental Ethics• Constitution and Bylaws Review• Education – LAAB Standards and STEM Update• World Landscape Architecture Month• Landscape Architecture Magazine• SITES Education and Environmental Justice PPN• Membership Update
www.asla.org GREEN SINCE 1899
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Membership Trends
0.07% ↑ in 2014 (15,214 on 12/31/14) 1.34% ↑ in 2013 (15,203 on 12/31/13) 2.76% ↓ in 2012 (15,002 on 12/31/12) 1.08% ↓ in 2011 (15,428 on 12/31/11) 3.86% ↓ in 2010 (15,597 on 12/31/10) 5.88% ↓ in 2009 (16,223 on 12/31/09) 5.97% ↓ in 2008 (17,236 on 12/31/08)
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Membership Data: year-end totals
02,0004,0006,0008,000
10,00012,00014,00016,00018,00020,000
Year-End Membership Total
Year-EndMembershipTotal
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Membership Data: By Category
By Member Category
Full & Fellow Year-end % ↑↓ Affiliate Year-end % ↑↓2008 11,092 2008 8502009 10,718 -3.37% 2009 718 -15.53%2010 10,362 -3.32% 2010 667 -7.10%2011 10,035 -3.16% 2011 631 -5.40%2012 9,891 -1.43% 2012 562 -10.94%2013 10,089 2.00% 2013 592 5.34%2014 10,238 1.48% 2014 661 11.66%
Associate Year-end % ↑↓ Student Affiliate Year-end % ↑↓2008 1,562 2008 6362009 1,454 -6.91% 2009 495 -22.17%2010 1,413 -2.82% 2010 411 -16.97%2011 1,503 6.37% 2011 379 -7.79%2011 1,583 5.32% 2012 319 -15.83%2013 1,704 7.64% 2013 360 12.85%2014 1,734 1.76% 2014 301 -16.39%
Student Year-end % ↑↓ International Year-end % ↑↓2008 2,644 2008 1612009 2,364 -10.59% 2009 179 11.18%2010 2,265 -4.19% 2010 181 1.12%2011 2,401 6.00% 2011 162 -10.50%2012 2,181 -9.16% 2012 173 6.79%2013 2,006 -8.02% 2013 183 5.78%2014 1,809 -9.82% 2014 202 10.38%
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Membership Data: Retention
78.31%
77.28%
79.01%
80.30%80.92%
81.84%
80.00%
2008 2009 2010 2011 2012 2013 2014
Retention by Year
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2015 Membership & Chapter Initiatives -Completed
Nat’l Student Representative Election
LA Bash Annual student record
clean-up Q1 Chapter
Membership Chair Call
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2015 Membership & Chapter Initiatives – On Target
Expanded support to Chapter Mbr Chairs Identify additional ways to connect with students &EPs Expanded member affinity (discount) program Update the new member welcome packet Launch an academic recruitment campaign Design a firm recruitment campaign Continue letter to LA program chairs Continue the lapsed member survey Continue the quarterly new member survey Continue the LAM false cover
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BOT Meeting Agenda• About• >Leadership & Governance• >>Meeting Agenda Books
www.asla.org GREEN SINCE 1899
• Posts one month out• Member ID required