![Page 1: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/1.jpg)
How To Prioritize Your Local Search Work
DARREN SHAW
![Page 3: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/3.jpg)
Can you do local SEO in only 3 hours?
![Page 4: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/4.jpg)
Sure, you can do*some* work
![Page 5: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/5.jpg)
Organic SEO
• Keyword research• Website• Content• Links• Social• Reporting
Local SEO
• Keyword research• Website• Content• Links• Social• Reporting• Google+ Local Listing • Citation building• Citation audit/cleanup• Review acquisition
Additional Work
![Page 6: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/6.jpg)
![Page 7: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/7.jpg)
![Page 8: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/8.jpg)
![Page 9: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/9.jpg)
Why Reviews?
![Page 10: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/10.jpg)
![Page 11: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/11.jpg)
VS
Listings with reviews provide a better user experience
![Page 12: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/12.jpg)
Google loves a good user experience
![Page 13: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/13.jpg)
![Page 14: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/14.jpg)
Get at least 5 Google+ Local Reviews
Get 5 reviews, get the stars
Nice
![Page 15: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/15.jpg)
Get at least 5 Google+ Local Reviews
http://www.whitespark.ca/review-handout-generator/
![Page 16: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/16.jpg)
Get at least 5 Google+ Local Reviews
http://www.whitespark.ca/review-handout-generator/
![Page 17: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/17.jpg)
Get at least 5 Google+ Local Reviews
http://www.whitespark.ca/review-handout-generator/
![Page 21: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/21.jpg)
Get at least 5 Google+ Local Reviews
![Page 22: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/22.jpg)
Get keywords in reviews
![Page 23: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/23.jpg)
Increase awareness of Yelp
![Page 24: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/24.jpg)
Increase awareness of Yelp
To rank in Yelp
1) Get reviews2) Get keywords
in yelp reviews
![Page 25: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/25.jpg)
Increase awareness of Yelp
![Page 26: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/26.jpg)
Increase awareness of Yelp
![Page 27: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/27.jpg)
Increase awareness of Yelp
![Page 28: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/28.jpg)
Increase awareness of Yelp
Awareness, NOT solicitation
![Page 29: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/29.jpg)
Increase awareness of Yelp
Awareness, NOT solicitation
![Page 30: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/30.jpg)
Increase awareness of Yelp
![Page 31: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/31.jpg)
Increase awareness of Yelp
![Page 32: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/32.jpg)
Increase awareness of Yelp
If only there was a way to findto find friends on Yelp
![Page 33: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/33.jpg)
Increase awareness of Yelp
Thanks Yelp!
![Page 34: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/34.jpg)
Increase awareness of Yelp
On your website
![Page 35: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/35.jpg)
Increase awareness of Yelp
In your email
![Page 36: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/36.jpg)
Increase awareness of Yelp
On your door
![Page 37: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/37.jpg)
Increase awareness of Yelp
In your business
Download this printable sign I made! (I’m so proud)bit.ly/1lsv4m9
![Page 38: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/38.jpg)
Diversify Review Sites
GetFiveStars makes this easy
![Page 39: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/39.jpg)
ReviewsHighest valueLowest effort
2 minutes 15 minutes 15 minutes
![Page 40: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/40.jpg)
![Page 41: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/41.jpg)
Optimize the location landing page(s)
Single location: link to homepage
![Page 42: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/42.jpg)
Multi-location: link to a dedicated location page
Optimize the location landing page(s)
![Page 43: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/43.jpg)
Include city and primary keyword in the URL
Optimize the location landing page(s)
![Page 44: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/44.jpg)
Title tag1) Include primary keyword.2) Include city & state abbreviation3) Include same business name as on Google listing
Optimize the location landing page(s)
![Page 45: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/45.jpg)
Add a couple of good paragraphs of"about us"/"this location" content.
Optimize the location landing page(s)
![Page 46: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/46.jpg)
Include name, address, and phone in schema.org
Optimize the location landing page(s)
![Page 47: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/47.jpg)
Embed a Google map, the right way
Optimize the location landing page(s)
![Page 48: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/48.jpg)
Embed a Google map, the right way
Optimize the location landing page(s)
![Page 49: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/49.jpg)
Embed a Google map, the right way
Optimize the location landing page(s)
![Page 50: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/50.jpg)
Write high-quality long form content on the services pages
No. Just no.
![Page 51: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/51.jpg)
Write high-quality long form content on the services pages
OMG YES. 4500 words on DUI Law in Alberta
pringlelaw.ca/practices/1-impaired-driving
![Page 52: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/52.jpg)
Write high-quality long form content on the services pages
It’s working out quite well for them
#1 Organic
#1 Local
![Page 53: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/53.jpg)
Fix any technical problems
Not enough time to cover it, but LMGTFY
![Page 54: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/54.jpg)
![Page 55: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/55.jpg)
Clean up duplicate listings
![Page 56: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/56.jpg)
Clean up duplicate listings
![Page 57: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/57.jpg)
Clean up duplicate listings
![Page 58: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/58.jpg)
Clean up duplicate listings
![Page 59: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/59.jpg)
Clean up duplicate listings
![Page 60: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/60.jpg)
Clean up duplicate listings
![Page 61: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/61.jpg)
Pick good categories
![Page 62: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/62.jpg)
Don’t violate guidelines & don’t keyword spamOnly use your official DBA
name
City in description can cause a ranking drop
Don’t use a PO Box, UPS, or any kind of fake address.
Don’t add any keywords from your categories to the
description
It’s ok to add a link or two to the description, but don’t do
any exact match anchors
X
X X
Don’t include any of these words: bit.ly/1fPnlx3
![Page 63: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/63.jpg)
![Page 64: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/64.jpg)
Get 1 accurate & complete listing on the major data aggregators
You really must be listed on all 4 of these
![Page 65: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/65.jpg)
http://moz.com/learn/local/local-search-data-usUsed with permission from David Mihm
Get 1 accurate & complete listing on the major data aggregators
![Page 66: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/66.jpg)
Go to http://www.expressupdate.com to find and remove incorrect listings.
Clean up duplicates on the major data aggregators
![Page 67: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/67.jpg)
Go to http://www.neustarlocaleze.biz to find and remove incorrect listings.
Clean up duplicates on the major data aggregators
![Page 68: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/68.jpg)
Go to https://mybusinesslistingmanager.myacxiom.com to find and remove incorrect listings.
Clean up duplicates on the major data aggregators
![Page 69: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/69.jpg)
Go to http://factual.com/data/t/places to find and remove incorrect listings.
Clean up duplicates on the major data aggregators
![Page 70: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/70.jpg)
To update or remove: factual.com/contact
Clean up duplicates on the major data aggregators
![Page 71: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/71.jpg)
Get 1 accurate & complete listing on the second tier citation sites
![Page 72: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/72.jpg)
On each of these sites, use the internal search function to find and remove incorrect listings.
Clean up duplicates on the second tier citation sites
![Page 73: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/73.jpg)
Get some quality unstructured citations
Feature local artists at the business
![Page 74: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/74.jpg)
Get some quality unstructured citations
Host events at the business
![Page 75: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/75.jpg)
Get some quality unstructured citations
Offer student discounts
![Page 76: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/76.jpg)
Get some quality unstructured citations
http://www.localstampede.com/citation-building-strategies-list/
Tons of great ideas here:
![Page 77: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/77.jpg)
Get a handful of city-specific and industry specific citations
![Page 78: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/78.jpg)
Get 1 accurate and complete listing on the remainingtop 50 citation sites
![Page 79: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/79.jpg)
Clean up duplicates on the remaining top 50 citation sites
![Page 80: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/80.jpg)
Get 1 accurate and complete listing, and remove duplicateson the remaining top 50 citation sites
https://www.whitespark.ca/citation-audit-and-cleanup-service
![Page 81: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/81.jpg)
![Page 82: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/82.jpg)
[0047] When the document falls within the broad area (block 460--YES), then a location prominence score associated with the document may be determined (block 470). The location prominence score may be based on a set of factors that are unrelated to the geographical area over which the user is searching. In one implementation, the set of factors may include one or more of the following factors: (1) a score associated with an authoritative document; (2) the total number of documents referring to a business associated with the document; (3) the highest score of documents referring to the business; (4) the number of documents with reviews of the business; and (5) the number of information documents that mention the business. In other implementations, the set of factors may include additional or different factors.
Get at least 1 super link
![Page 83: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/83.jpg)
Get at least 1 super link
SS Scholarship SS Sponsorship
![Page 84: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/84.jpg)
Get at least 1 super link
Their home page
![Page 85: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/85.jpg)
Get at least 1 super link
Their scholarship page
![Page 86: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/86.jpg)
Get at least 1 super link
Sponsorships
1. Boston inurl:sponsors2. site:.edu boston supporters3. site:.edu boston sponsors4. site:.org boston supporters5. site:.org boston sponsors6. site:.k12.ca.us supporters7. site:.k12.ca.us sponsors
![Page 87: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/87.jpg)
Get a handful of local links
http://www.localstampede.com/citation-building-strategies-list/
XLINK
![Page 88: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/88.jpg)
Clean up any spammy links
![Page 89: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/89.jpg)
Get the typical basic links from citations, social profiles, etc
![Page 91: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/91.jpg)
What should youwork on with 40
hours?
![Page 92: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/92.jpg)
You can do it all(excluding serious technical issues and link cleanup)
![Page 93: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/93.jpg)
What should youwork on with 20
hours?
![Page 94: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/94.jpg)
Reviews: 32 minutes
Website: 4 hours - optimize the landing page - enhance content on a handful of services pages
Google+ Local Listing: 30 minutes
Citations: 7 hours - data aggregators - 2nd tier - city-specific and industry-specific - prospect for and get 2 local sponsorship citation & link
Links: 8 hours - get scholarship page up and do some outreach
![Page 95: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/95.jpg)
What should youwork on with 10
hours?
![Page 96: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/96.jpg)
Reviews: 32 minutes
Website: 4 hours - optimize the landing page - enhance content on a handful of services pages
Google+ Local Listing: 30 minutes
Citations: 5 hours - data aggregators - 2nd tier - prospect for and get 1 local sponsorship citation & link
![Page 97: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/97.jpg)
And what if you only have 3 hours?
![Page 98: Boston SearchLove How to Prioritize Your Local Search Work](https://reader033.vdocuments.us/reader033/viewer/2022061105/5409d4158d7f72384c8b45a3/html5/thumbnails/98.jpg)
Reviews: 32 minutes
Website: 1 hour - optimize the landing page
Google+ Local Listing: 30 minutes
Citations: 1 hour - data aggregators