SEO Strategy for 2013

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2012: Year of the PanguinOut with the old…

CONTENT

Engagement

Freshness

Relevancy

LINKS

Low Quality

Anchor Text

Social

3

Stay Relevant to Your SiteOut with the old…

4

Results Focusing on Relevancy & Intent

Out with the old…

5

Get Chunky With The Long TailOut with the old…

Source: http://www.seomoz.org/blog/illustrating-the-long-tail

6

Stop Keyword StuffingOut with the old…

7

Remove Low Quality ContentOut with the old…

8

Stop Watching Daily RankingsOut with the old…

It is more important to focus on overall keyword trends, movement, and reaction to Google updates than daily rankings.

9

Stop Building Low Quality LinksOut with the old…

Source: http://www.seomoz.org/blog/unnatural-link-warnings-blog-networks-advice

10

SEO Strategies for 2013

Content Optimization

Technical SEOMobile

Local Search

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Become Strategically Integrated2013 SEO Strategies

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The New Ways to Measure SEO2013 SEO Strategies

SEO KPIs

Query Impressions

Position

CTR % Traffic

Engagement

Conversions

13

Improve your CTR Curve2013 SEO Strategies

Source: http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates

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Search Queries & Impressions2013 SEO Strategies

15

Create Content for Consumers – Not Google

2013 SEO Strategies

16

Understand what Content Marketing is

2013 SEO Strategies

Target Audience

(Personas)

Online Behavior

(Interest)

Content Development

(Messaging)

Content Placement

(Platforms)

17

Produce All Kinds of Content2013 SEO Strategies

Source: http://www.seomoz.org/

18

Shotgun vs. Rifle2013 SEO Strategies

Source: http://www.slingshotseo.com/blog/rifle-shot-vs-shotgun-blast-the-value-of-coordinated-content/

19

Write Content to Appeal to Influencers

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Use These Social Media Platforms2013 SEO Strategies

21

Evaluate the Current Link Profile2013 SEO Strategies

22

Set Up & Optimize Local Listings2013 SEO Strategies

23

Choose a Mobile Design Strategy2013 SEO Strategies

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Make your Site Crazy Fast2013 SEO Strategies

25

Use Schema To Make Your Site Stand Out

2013 SEO Strategies

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