Transcript
Page 1: Boolean Search Operators And Social Media Search

ATTENTIO S.A./N.V M-Brussels VillageRue des Palais 44/Paleizenstraat 44B-1030 Bruxelles/Brusselwww.attentio.com

Contact: Linda Margaret [email protected]

Twitter: Linda_Margaret

Training Manual for Social Media Search

Prepared for AttentioBrussels, 29th of April 2008

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ATTENTIO is

the European source for

measuring and monitoring

Social Media!

DALLEAS
commentary is not specific enought
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To acquaint you with the

basics of

Social Media and the

let’s go to

Scoopville!

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For a quick and fun social media tutorial, let’s go to Scoopville!

Credit for video goes to CommonCraft at www.commoncraft.com

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creating queries,

the Analyst’s specialty in

measuring and monitoring

Social Media through

ATTENTIO

DALLEAS
commentary is not specific enought
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View Study: Queries

To make a good Query, there are certain rules that must be implemented. The idea is to cast a linguistic net as widely as possible but to pick up as little unwanted data as possible.

Query keywords must be made

multilingual if the project is to track several linguistic markets.

OR: covers synonyms or alternate words, e.g. car OR cars OR coche OR auto

A query can only include up to 40 “OR” s

AND: covers the need to include two words together in an article,

e.g. Wheel AND bicycle

The above query tracks only wheels when mentioned in an article with bicycles (not necessarily wheels mentioned in an article with cars)

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View Study: QueriesQuery keywords can include

Punctuation to specify certain ideas.

() is used to close off a query: (wheel

AND bicycle). This insures that two items are classified

together

“ ” is used to contain two words side by

side “Mike Smith” tracks an article only

if it includes “Mike Smith” (as opposed to an article that includes Mike

AND Smith)

“ ” ~ # is used to insure that two or more words are found together within a certain number (#) of words

("ING bank"~5) OR ("ING banque"~5) signifies that bank or banque must be found within 5 words of ING

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View Study: Queries

Query keywords PRACTICE to demonstrate query implementation.

find all car related articles that include

Toyota and CARS:

(Toyota AND (car OR automobile OR vehicle OR cars OR automobiles OR vehicles OR auto OR autos))

find all car related articles that include

GM or General Motors and CARS:

(("General Motors" OR "GM") AND (car OR automobile OR vehicle OR cars OR automobiles OR vehicles OR auto OR autos))

CAVEAT: the longer the query (and the more search rules used), the longer the time required to track the project.

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Testing Queries

Queries require research and practice. There are a number of blog search engine sites where one can practice a

query.

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Testing Queries: Outside ATTENTIO

Blog Engine search sites like Technorati and

Blogsearchengine, as well as the ATTENTIO sponsored

public site Trendpedia are good places to practice different

queries.

Technorati

http://www.technorati.com/

Blog Search Engine

http://www.blogsearchengine.com/

Bloglines

http://www.bloglines.com/

Google Blog Search

http://blogsearch.google.com/

Trendpedia

http://www.trendpedia.com/

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Testing Queries: Outside ATTENTIO

Forum Engine search sites like Boardreader and

Omgili, as well as the ATTENTIO sponsored public site

Trendpedia are good places to practice different queries.

BoardReader

http://boardreader.com/

Omgili

http://www.omgili.com/

Boardtracker

http://www.boardtracker.com/


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