Download - Boiling Frogs - The Book Explained
1
This is Dave. He is sad.Why? Dave is a Democrat.
Dave is tired of losing elections.Can Dave win again? YES!
Daily Blab
Dave Loses Again
Landslide for GOP
2
Dave has lots of ideas.But voters don’t have a sharp picture of Dave.
They doubt he will solve their fears.
LGBT RightsPro-ChoiceSocial SecurityMedicareEducationMedical ResearchUnionsEnvironmentPersonal Liberty
What am I doing
wrong?
3
This is Ann. She is a political donor. Ann has Caller ID.
Ann does not answer Dave’s calls.
$ $$$ $$
4
This is Ralph. He works in a factory. He is a union man.Ralph’s paycheck is down and his bills are up.
He has no job security.Ralph doesn’t vote for Dave. What’s the use?
FUGGET ABOUT IT!
5
This is Howie. He is a veteran.Howie and Dave agree on lots of things. But Howie thinks Dave doesn’t like him.
??
6
This is Tom & Mary. Their mortgage is underwater.
If either one loses their job, they can’t pay their bills.Dave doesn’t offer much help. Tom & Mary are scared.
Glug-Glug-Glug
7
This is Susan. She is a single mom. Susan sees taxes going up and services going down.
She will vote for Dave if it’s convenient.
8
This is John. He is a volunteer. Dave never listens to him.
All Dave wants is John’s money. John wants Dave to go away.
Go Dave
Dave
9
DonorsHomeowners
Volunteers Taxpayers
UnionWorkers
Veterans
Dave had to fix his image, fast.
So what did Dave do?
9
??
$ $$$ $$
Go Dave
Dave
11
Dave fought for a Fair Deal for the middle-class.He told people how to solve Job Fear.
He embraced national security and fiscal responsibility.
I’ll vote for you
Me too!
Me three!
• Solve Job Fear• Get a Fair Deal• Embrace Defense• Balance the Budget
12
Now, all of Dave’s ideas are under one “brand”
• Housing • Healthcare• Workers Rights• Equal Opportunity• Education• Energy/Environment• Social Safety Net• Social Security• Small Business
“A Fair Deal for the
Middle Class”
A Fair Deal!
13
Dave put defense spending on a sustainable path and invested in 21st Century war-winning weapons.
!
Hooah!!!
14
Dave helped Tom & Mary refinance their home. They are so relieved.
Now we sleep at night.Thanks, Dave!!!
15
Ralph’s union negotiated a fair deal for workers, management and stockholders.
Dave helped balance everyone’s rights.
Dave’s the Man!!!
16
Thanks to Dave, Susan pays the same taxes but gets much better government programs.
Dave gets it done!!!
17
Dave listened and learned from his volunteers.
He gave them a simple “brand” to communicate.
Dave talks to us
Dave listens to us
Hooray for Dave!
Voters respond to Dave’s message!
Yea Dave
Yea Dave
Yea Dave
Yea Dave
18
Because Dave has a simple “brand,” he needs less money to win.
Ann always answers Dave’s calls.
$$$$
19
Now Dave is a winner.
He is loved by old men, strong women and small boys.
Boiling Frogs helped Dave understand how to convey his proven values.
Daily Blab
Dave Wins
Again!
DonorsHomeowners
Volunteers
Taxpayers
UnionWorkers
Veterans
!
$ $$$$$
Go Dave
YeaDave
20
Do you want to be happy and successful like Dave?
Then do what Dave did
Read Boiling Frogshttp://www.lulu.com/product/paperback/boiling-frogs/15903550
Tell your friends
You’ll be glad you did!
Boiling Frogs saved my life*
* Unsolicited testimonial