Download - Bohemian interactive
// INTERACTIVE INSTALLATIONSBringing brands & customers together through unique experiences
C O N T E N T S
What is an Interactive Installation?De�nition
Goals of an Installation
What Makes an Installation?
3
4
5
Our Capabilities
Content
Hardware
Infrastructure
6
7
10
13
What We Can Build
ConclusionFood For Thought
About Bohemian
16
17
W H AT I S A N I N T E R A C T I V EI N S TA L L AT I O N ?Where the virtual world meets the real world to help create a dialogue between people and brands.
Interactive installations use displays, touch interfaces, and new
media to capture people’s attention in public places. Passersby
are asked to interact with content through touch, taking
photos, posting to social media networks, voting, or gaming.
Through these informative or entertaining actions, advertisers
wish to e�ectively communicate their brand messages and
leave lasting impressions on their customers.
a d i d a s : D e r r i c k Ro s e S p e e d Te s t
H I M Y M : B ro C o d e s
3
Goals of an I N S TA L L AT I O N : There are hundreds of distractions to
pull someone away from the installation.
You must create an installation
engaging enough to capture someone’s
attention and make them want to stop
and participate.
Engage »To create a memorable experience, it
helps to show the user something they
have never seen before. Make them
remember the brand and the
experience.
Impress »
The average user has 130 facebook
friends. Having participants share their
experience at an installation
exponentially increases the reach of a
campaign.
Share »Whether you are directly selling a
specific product or just selling the
brand, it is important to remember the
end goal - Sell more goods.
Sell »
4
W H AT M A K E SA N I N S TA L L AT I O N ?
5
What makes an installation? » Where the virtual world meets the real world and visitors engage in site-speci�c experiences designed to create a dialogue between them and an existing brand.
Content
Hardware
Infrastructure
SocialIntegration
UI / UXBehavior
MobileIntegration
Motion Tracking
PhysicalInteraction
Displays
Monitoring Analytics Reporting
You can combine the building blocks together to design a
installation. Before you start, spend some time getting to know
all of our building blocks you can use. In the next section, we'll
show examples of how to piece our building blocks together to
create a great installation.
O U RC A PA B I L I T I E SA great installation is a combination of diverse physical and virtual building blocks.
6
SocialIntegration
7
A user's social network can expand the reach of your installation far beyond who sees it in person. Sharing the experience on a social network further builds buzz about the experience and the brands involved.
Twitter • Follow• Direct Message• @Mention• Tweet (text or photo)
Facebook • Wall Post (text or photo)
SMS• Send Text• Receive Text
BBM• Send Message• Receive Message
Example:
Share this photo with your friends on Facebook!
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
8
UI / UXBehavior
All elements of the installation are important, but all the user will see is the content. What is shown on the screen can make or break an installation. Think about what the brand is trying to accomplish and design the installation to accomplish this goal.
Example:
Oakley wants customers to see what their new sunglasses look like on users, so they use
augmented reality and a TV to show them.
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Games • Casual Games• Motion Controlled• Touch Controlled• Installation to Installation Network Play
Content Creation• Photos• Videos• Text
Content Display• Infographics• Motion Graphics• Real time social media content• Content galleries
9
MobileIntegration
Why end the installation with the screen? Integrating mobile devices allows users to continue their experience when they leave the installation.
Telephony• Voice menus• Recording audio• Touch tone controls
Smartphone Apps or Games• iPhone• Android• Blackberry• Windows Phone• Symbian
Example:
Enter your mobile number to view your photo on your mobile device.
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
10
Displays
People need to see your installation to interact with it. Be sure to choose a display that �ts your environment and budget.
Outdoor Projection• Eye-catching• 3D Mapping• Great for events
Indoor Projection• Rear projection on glass storefronts• 3D Mapping• Easy Setup
Flat Panels (LCD/Plasma)• Readily available• High Resolution• Low Maintenance
LED Display• High visibility• Rugged• Can be built nearly any shape
Example:
6 LCD televisions can be used to create a large display inside a vacant storefront.
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
PhysicalInteraction
11
An installation can do more than bring the digital world to reality.It can allow people to interact with physical objects to create content, discover new information, and be amazed.
Image Capture• Take Pictures• Share pictures on social networks• Add visual e�ects• Composite and crop images
Video Capture • Record video• Share video on social networks• Chroma-key (green-screen)
Misc. Hardware• Vending Machines• Motors• Lights• Sounds
Example:
Follow @bohemianllc to receive a free prize from this vending machine.
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
12
MotionTracking
Motion tracking elements are a great way to attract passersby to engage with your installation. With the right combination of motion tracking, ui/ux and gaming elements, you can create an installation that has signi�cant lasting impact on users and powerful engagement for brands.
Touch• Single Tap• Multi Touch• Swipe (le� & right)
Motion Tracking• Skeleton (kicking, swinging, jumping)• Hands (waving, pointing, pressing)• Head (mouth movement, gaze direction)
Example:
Use your hands to block the other players shot .
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
13
Monitoring
Every minute your installation is not functioning correctly, money is wasted and interactions are lost. Interactive installations are complicated machines and very few are problem-free. We will monitor your installation through the life of the campaign for problems. If we detect an issue, we can �x it remotely.
Real-Time Monitoring• Memory usage• Performance• Interaction
Remote Troubleshooting• System reboots• So�ware updates• Setup diagnostics
Example:
We can reboot your installation nightly to ensure high performance during the day and reduce the
likelihood of errors.
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
14
Analytics
Use our web-based analytics to �nd out how many users interacted with your installation as well as the number of tweets, FB posts, BBM's, and SMS messages sent.
Trackable Events• Share• Length of usage per user• # of users• Custom events available
Dashboard• See results in real-time• Access anytime through our web-based dashboard• Export data for further analysis
Example:
From 12:00 - 14:00 there were 200 tweets with the hashtag #awesomecampaign from the following
users: @happygirl23 ...
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
15
Reporting
Raw analytics data is processed into a consolidated report. Find out how e�ective the campaign was and if you hit your target metrics.
Charts & Graphs • Trends and averages• Interactive view of data• Export as PDF
Goals• Set goals for your installation• Measure improvement• Track progress
Example:
Throughout the duration of the campaign, 23,827 users interacted with your installation, 25% visited your
website, and 15% purchased an item.
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Here are a few ideas to take your clients’ campaigns to the next level: F O O D F O RT H O U G H T
16
Play Cricket across India! With one
display in a mall in Delhi and one display
in a mall in Bombay, play as the Mumbai
Indians and the Delhi Daredevils.
Play a Game »Follow @CocaCola on twitter and
receive a code to get a free beverage
from a Coke vending machine!
Vend Giveaways »Encourage participants not to
smokeby using augmented reality
to show them the e�ects smoking
would have on their organs.
Augment Reality »
Follow @CocaCola
Get Free Coke!
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
[email protected](210) 287-6477