-
BODA VERDE: Environmentally friendly
suits/dresses business
Business’s number: F
-
NO!!!!!!!!!
-
= Wedding
Green =
-
• To encourage the public to have green wedding
• To let customers have a memorable experience
• To reduce the disposal of wedding dress and suit
MISSION!!
-
For customers to select, to dress up
and to talk with us
For internal use
-
recycled silk belt
sleeves made
by recycled
linen
Original old dress:
-
Peace silk:
-taken without killing
the silkworms
-protect the
environment
-
Research done in……
-
85% of interviewees said they
NEVER heard of environmentally
friendly suits/dresses before.
92% of interviewees will TRY
environmentally friendly
suits/dresses.
-
Promotion strategies:
Sponsor the dresses for the
Valentine's day program
- Sponsor dresses that celebrities wore before
- Increase popularity
Participate in the Wedding Expo
in the following years
Set up official website
Employ graduates from universities by
holding designing competition
-
produce
Business operating
cycle
-
Strengths-Attractive and unique products that
are high quality with reasonable
prices
-One-on-one personal services
-Operation tightly based on 5Rs
-Strong ethical values and social
responsibility
Weaknesses-Lack of confidence from
customers to this new product
-Profit is not guaranteed
Opportunities-People are more conscious on
environment and sustainable
development
-Change in trend of consumption
behaviour
Threats-Existing competitors from overseas
market
-Conflicts with traditional
materialistic values
-
Special thanks to our alumni 馮細華 for lending us her work to display