Download - BMW Group: Corporate Communications
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Mindy Kung Corporate Communications
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Agenda 1. Company
Overview
2. Company
Structure
3. Comparison with
Daimler AG
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Company Overview
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BMW was never just about automobiles. It was also about...
Aircraft engines and motorcycles.
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Key Milestones • 1916: Establishment of BMW • 1923: BMW R 32 – First BMW motorcycle • 1941: BMW in WWII – Aircraft engines for the German Air Force • 1994: BMW goes to the USA • 1994: Acquisition of Rover Group • 1998: Rolls-Royce comes to BMW • 2001: The MINI – Premium in the small-car segment • 2007: Strategy Number ONE • 2013: Launch of the BMW i3
Source: BMW Group Milestones
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Strategy Number ONE
Growth
Shaping the Future
Profitability
Access to Technologies and Customers
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Evolution of the Logo
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Evolution of Front Grille
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Company Structure
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Board of Management Executive Directors
Chairman of the Board of Management
– Norbert Reithofer
Finance
Production
Development
Purchasing and Supplier
Network
Human Resources
MINI, BMW Motorrad,
Rolls-Royce, Aftersales
Source: BMW Group Company Portrait
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Supervisory Board Non-executive Directors
Chairman Joachim Millberg
4 Deputy Chairman of Supervisory Board
15 Members of Supervisory Board
Source: BMW Group Company Portrait
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Comparison
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Production Volume
2014 2013
2,299,181 units 2,116,493 units
2,582,318 units 2,384,080 units
2014: BMW- 1.8MM, MINI- 322K, Rolls-Royce- 4.5K
2014: MB Cars- 1.6MM, Trucks- 498K, MB Vans- 299K, Buses- 31.5K
Source: BMW Group Annual Report Daimler AG Annual Report
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Sales Volume
2014 2013
2,241,460 units 2,079,013 units
2,545,985 units 2,353,623 units
2014: BMW- 1.8MM, MINI- 302K, Rolls-Royce- 4.1K
2014: MB Cars- 1.7MM, Trucks- 496K, MB Vans- 295K, Buses- 33K
Source: BMW Group Annual Report Daimler AG Annual Report
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Revenue
2014 2013
$89.6 billion €80.4 billion
$84.7 billion €76.1 billion
$152 billion €136.2 billion
$138.1 billion €123.8 billion
Automotive, Motorcycles, Financial Services, Other Entities, Eliminations
Automotive, Trucks, Vans, Buses, Financial Services
Source: BMW Group Annual Report Daimler AG Annual Report
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Overall… Comparison in numbers
Production Volume Sales Volume Revenue
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In the car segment specifically… Excluding motorcycles, trucks, van and buses
Revenue in Cars
$81.9 billion €73.6 billion
Sales Volume in Cars
2.1MM units 1.7MM units
$83.6 billion €75.2 billion
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“Three brands, one objective – to
become even better.”