Download - BluStar Consulting LLC
Bringing Ideas to Light
BluStar Consulting LLC
Helping clients optimize development of innovative medical therapies by providing custom
market insights & commercial development expertise.
BLUSTAR CONSULTING
BluStar helps Bridge the Gap from Concept to Customer
BSC offers assistance with:
• Corporate Plans
• Portfolio Optimization
• Brand/Product Plans
• Launch Planning
• Lifecycle Development
BluStar can help you create the path to market …
BSC offers assistance with:
• Competitive Landscapes
• Market Characterizations
• Habits & Practices
• Situational Analyses
• Patient Characterizations
… provide insights & course corrections along the way ...
BSC offers assistance with:
• New Indication Assessments
• TPP Development
• Forecasts & Segmentation
• Packaging
• Branding & Positioning
• Targeting &Tracking
… and help maximize the commercial opportunity.
BluStar Consulting – a Customized Experience
• We get Involved:
– Partnering to understand your unique business needs
– Uncovering your key issues or information requirements to enable better decisions
– Designing and executing custom projects to address your needs
– Translating your data and information into actionable insights
– Providing recommendations and strategies for your success
– Tapping into experts from our network to tackle to your conundrum
BluStar Expert Network: Designed for Custom Solutions
We have experts for your needs:
• BioPharma Alumni
• Therapeutic Area Experts
• Technical Specialists
• Commercial Professionals
• Hourly Consultations– Strategic Planning, Commercial
Expertise
• Custom Research Solutions– Competitive Landscape, Forecasting,
Branding & Positioning
• Short-Term Commercial Specialists– In-house commercial team support
– Transition staffingmedical leaves, vacancies
BluStar support can be tailored to your needs…
Meet some of the BluStar Experts: Robin
• ROBIN BATEMAN - Founder
• 20+ years in BioPharma– 10 years in Basic Research & Drug Discovery
– 20 years in Market Research & Economics, Commercial Development, Strategic Planning
– 15 years Global Experience
• Client Side and Consulting Experience– GSK, QLT, Bayer, Talecris, Inspiration Bio
– NFO Research, RBF Consulting, BluStar Consulting
• Recent Projects include:– Developing the Corporate Franchise Strategy –Pharma
– Developing Corporate & Brand Plans - Devices
– Commercial Information Preparation for IPO – Plasma
– Portfolio Optimization and Forecasting – Global Company
– Branding and Positioning – Rare Disease Therapy
• MBA – Fuqua School of Business at Duke UniversityBS in Biology – UNC at Chapel Hill
Meet some of the BluStar Experts: Suzette & Tracy
SUZETTE deVOGELAERE
• Founder – Concepts& Strategies
• 30+ years as Qualitative Researcher
• 5,000+ groups and interviews moderated
• Medical (Pharma & Device) Consumer & B2B
• Faculty Member at RIVA
• Recent work with BluStar Includes Packaging, Branding & Positioning, New Product Assessments
TRACY PROCTOR
• Founder – TDP Strategic Solutions
• 15+ years Strategic Planning, Corporate Development
• Strategic Planning & Execution for Boards of Directors
• Recent work with BluStar Includes Secondary Research, Sales Targeting, Marketing Campaigns
Some of the BluStar Partners: Pharmatell & Epocrates
PHARMATELL• Strategic Pharmaceutical Competitive Intelligence
• Database of Premium Global Financial Analyst Reports
• Pharma, Biotech, Diagnostics, Corporate, Indication
• Essential for BD, CI, and New Product Development
• BluStar Consulting is an Authorized Agentwww.pharmatell.com
EPOCRATES• QUICKRECRUIT, QUICKQUAL, MEDINSIGHT
• Leveraging 250,000+ Physician panel
• Simple, quick recruiting for 1-on-1 interviews
• Quick response on-line qualitative for urgent issues
• Simple on-line surveys for quantitative resultswww.epocrates.com
Meet some of the BluStar Companies
Learn More at www.blustarconsulting.com
BLUSTAR CONSULTING LLC